What’s the most constant part of your every day?
It’s probably scrolling your smartphone.
You might even forget to drink water for hours, but tapping on the mobile and sliding the fingers on the screen has become an inseparable part of daily life.
Actually, that’s probably the second most thing we’re doing, after breathing.
Yet, a decade back, things weren’t the same.
It’s the constant availability of smartphones that has made it so attachment to human beings.
Life goes on prosperously even if we do not check that notification, or that comment, or that new DM in our inbox.
But when you can, wouldn’t you?
Your consumers are the same.
Today, if they want a strawberry milkshake with a plastic straw, no shopkeeper can convince them to choose a bottle of mango juice instead because that’s available instead.
So, it’s vital to make your products available at every possible place where your consumer might shop. Because all it takes for them to switch over to your competitor’s products – is a moment of attention.
But, the truth is, the vastness of distribution makes it impossible to ensure that every SKU is abundantly present at every shop, at every moment.
Luckily, you can change the direction of the gun.
Instead of waiting for sales teams to push new sales, why not give your retailers the power to press a button and place order?
Bizom Retailer app enables you to upload your entire inventory on a digital platfrom, from where your retailers can explore products and place orders.
This will not only omit the chances of stockouts, but will also help the retailer keep the customers in their basket.
That’s because a grocery shopper might enter the shop to buy one product, but usually leaves with a handful of other products. So, the unavailability of one product can sometimes impact the profitability of the entire store.