In a candid conversation dating back to my early days at Bizom, I remember asking our product team what their #1 goal was. In less than a few seconds, the team unanimously answered: “It is to solve complex distribution challenges in the most user-centric way”. While my tenure at Mobisy Read more…
In early March, the pandemic stopped being something I read about on the news and became something that impacted my daily life and work. Just like it did to billions of people and businesses all over the world. Soon, countries globally announced nationwide lockdowns restricting the movement of people. While Read more…
In the early days of our product huddles, we asked ourselves: “What do we want to be when we grow up?” It was simple and clear in our heads. Still, it took a million cups of coffee, and hours of illegible doodles on the whiteboard before a zen-like sense of Read more…
To state the obvious: Kirana stores are here to stay. These small, frugal mom-and-pop stores have successfully withstood headwinds from modern retail, e-retail, and the aftermath of GST and demonetization. The last two regulatory whammies had kiranas experiencing a 20-40% drop in sales temporarily, but they quickly bounced back and Read more…
Here’s a deep dive into retail consumption trends to study strategies that FMCG brands can use to grow in the Middle Class & Affluent Consumers (MAC) segment, the fastest-growing customer segment, poised to account for 40% of all Indian consumption by 2025. The Indian middle-class household today barely resembles the Read more…
MOBISY – IN NUMBERS 3X year-on-year growth 617% growth in the 3-year period of 2015-17 An average of 8 new customers are added every month Ranked 3rd fastest growing technology company in India at Deloitte Technology Fast 50, 2017 Ranked 43 in the inaugural FT 1000 High-Growth Companies Asia-Pacific list** Read more…
Much has been said lately about India’s burgeoning FMCG market, about how it has bucked the global slowdown and domestic shocks like demonetization and the GST rollout to continue to grow at over 20% CAGR. However, in the midst of the celebrations, little attention has been paid to the strange Read more…
In the last couple of months, I have been giving a lot of thought to the “why” of Mobisy? Why do we exist? Why do I think this will become something huge? Why am I working so hard? Why do our customers and users like us? Why are we able Read more…
“Only ⅓ of sales reps’ time is spent in front of customers,” scream the headlines. This shocking statistic was thrown up in Docurated’s much-cited State of Sales Productivity Report, 2017. A key finding of the same report was also that the vast majority (79%) of sales and marketing VPs surveyed Read more…
Bizom turns 5 years old this year. What started as a simple order-taking app has evolved into India’s leading Sales Force Automation and Distribution Management System with over 250 brands. It took many years to get here but what remained constant was the focus on solving the problem that every Read more…
