If taking a life is a sin, are butchers the biggest sinners who ever lived? If stealing is a crime, why are kings and soldiers celebrated for looting countries of every dime?
Actually it’s like, Simon does what Simon sees. And we are all Simons.
The first few years after birth, we just download data. Data that tells us how to live in this environment called Earth.
How to hold a spoon. How to walk, talk, and whatnot.
And as we grow in life, we judge our righteousness and abilities on the same benchmarks.
As life progresses, we download new data and set better benchmarks. Like, children waking up at 9 AM are considered good sleepers, but adults waking up at 9 AM are considered lazy.
This process is the most basic requirement for growth.
Yet, unfortunately, when it comes to Sales and Distribution, this is the least considered process when products are sent to the market.
While your marketing team formulates the freshest ideas for Trade Promotions, the moment your sales team enters the market, they send it for a toss to meet their quotas.
That happens because you’re not downloading data.
And even if you are, it’s not the best data.
Measuring the effectiveness of Trade Promotions for every product and market is an extremely time-consuming process, which is generally avoided in order to focus on specific goals or KPIs.
But hey, your freshly produced products (your children) are going into new markets, new stores and in the hands of new customers every day.
So shouldn’t you capture the data to teach them how to be, in order to sustain in this world?
It does sound difficult to do, but it actually isn’t.
Use an intelligent tool like Trade Promotions Management tool to monitor the effectiveness of your schemes and discounts for each product, how successful which marketing campaigns are and how much ROI are you yielding everyday, in every market and every store.
TPM will work its magic (downloads the data from the market) and give your distribution the right direction.
To see how this tool works, connect with our team at marketing@mobisy.com or schedule an appointment from the link below.
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