Consumers always want the right products at the right time to make the right and convenient buying choices. “What is seen, is sold”. Consumers buy things which are value for money and are available. So it’s imperative for brands to ensure availability and visibility in stores.
Brands use attractive colour tones and promotional materials to attract consumers to their product shelves. Retail counters display products in prime areas to encourage consumers to choose them.
It may seem like a coincidental pattern, but it is a systematic method of merchandising products in retail outlets. A well-designed planogram ensures better retail space planning and enhanced shopping experiences for consumers.
A major retail execution challenge for brands is an out-of-stock situation or finding empty shelves consumers often switch stores.
Have you ever wondered why every supermarket arranges Nestle’s Maggi noodles in the same pattern?
Or why do they store Frooti packs in chillers with the logo facing out?
That’s because brands plan their stock’s placement and visual presentation, based on the consumers’ cognitive approach to retail shopping. They use BIZOM’s SMART MERCHANDISING solution to assess the efficacy of their merchandising in stores in real time. Our solution enables an intelligent, data-based approach to merchandising in stores.
Using the Bizom outcome-driven model, Smart Merchandising, allows you to automate your retail execution and improve your brand’s merchandising through retail data collection and analysis.
It helps to:
- Collect competitor intelligence via customizable data collection forms
- Get real-time customer feedback and surveys via sales promoters
- Easy deployment of over-the-air digital collateral
- Customised merchandising audit forms
- Regular POSM and BTL promotional display audit through custom-built Bizom forms
It helps companies to ensure perfect retail execution by aligning in-store activities and integrating merchandising data, activity data and sales data to identify and address gaps in execution. Brands can identify the right brands and competitor merchandise and fill rates using a simple image.
It can help in monitoring changes in retail planograms over time and tracking promotions for all relevant brands continuously. Now, by using Bizom solutions, the sales head even sitting at a distant location can keep track of his in-store activities and promotional spending on a real-time basis.
It is made possible by using Bizom’s robust platform, which facilitates a steady flow of stock to retailers based on real-time stock checking at retail stores. This solution is a game-changer for brands to ensure effective retail execution strategies for increasing product awareness and thus, stimulating higher sales.