Making FMCG Encash The Festive Feast

30 days of September, and all the way till December, India is officially feeling the festive fever.

Commercial places like malls, pubs, bars and restaurants have opened up at full capacity, all set to cater to the millions of Indian consumers who have been stuck up at home for more than a year.

Indians have adapted to living their lives masked up, and as the festive season arrives in India, the country is in no mood to let Covid ruin the celebrations like last year.

For FMCG, this means a natural rise in demand, owing to the higher spending patterns. The delayed third wave, festive fever and the rapid vaccination of citizens are prompting markets are heading back to normal.

And with India always looking for a reason to celebrate and a reason to eat, FMCG brands are now most definitely determined to add to that – and give consumers a reason to buy.

From grooming products to food and beverages, everything’s being sold in gift boxes to meet the festive cheer. Shoppers are hogging the streets, encashing the festive sale offers and exploring the hangouts. Even though rains and Covid are affecting the buzz on the street, many consumers are choosing to stay safe and celebrate at home, which will lead to higher consumption of beverages, packaged foods, confectionaries and other “want” products that consumers have been neglecting due to Covid.

To meet this exponential demand, FMCG companies need to be able to capture and meet this non-linear demand on a real-time basis.

Bizom’s FMCG WhatsApp Ordering Bot is THE tool that helps achieve that. Built to let retailers and distributors place orders remotely 24*7.

All brands, all available SKUs and any available quantity – everything available on WhatsApp, at any time.

Hence, with consumption patterns rising, it only makes sense for FMCG companies to ensure that the demand in the market reaches the warehouse. With FMCG WhatsApp Ordering Bot, this becomes a simple hack that doesn’t require any software download and doesn’t need to be used separately.

Sellers can instantly order stocks to ensure there are no stockouts and that FMCG brands are there with their customers, celebrating this season.

The only thing brands need is a WhatsApp business account to build their branded FMCG WhatsApp Ordering Bot, and sellers can start chatting with the brand directly and place orders.

Sounds interesting? Connect with us to explore this solution and other retail intelligence tools at Bizom. Send us a mail at marketing@mobisy.com to schedule a free demo.