A few decades ago, the word omnichannel was almost non-existent. Back then, brands had only one channel to reach customers in India. Today, the world is on the verge of moving from multi-channel to omnichannel.
What are these channels?
Single channel commerce means your goods are going through only one channel. Ex: Only through General Trade (GT), only through Modern Trade (MT), and only through eCommerce.
Multi-channel commerce means your goods are distributed through more than one channel like GT and MT, MT and eCommerce etc. Or a combination of three channels like GT, MT and E-commerce.
Omnichannel commerce means you can sell goods through multi-channels but there is a slight difference. Omnichannel commerce means the customer has a seamless experience of buying from your platform rather than you selling goods through a particular channel.
How Bizom can help brands provide a seamless experience for your customers?
Retailers can place an order for goods they want to buy from brands. Brands have visibility of stock present at all the distributors (including MT and eCommerce distributors). Brands can use this knowledge of inventory visibility to get the goods supplied. If the goods are not available at the distributors, then the brand can get them transported to the retailer from their depos via any of the channels giving retailers a seamless experience.
For consumers, consumers have to just send their location or pin code on WhatsApp or other social media channel and Bizom’s integrated D2C solution will help the brands tell their consumer which shops are nearby to the consumer’s location. More than that, the consumer can also get to know which products are available and in what quantities. If the desired goods are not available at the retailer, consumers can place an order and collect the goods from the desired location. Brands can communicate how soon the consumer can get the goods basis stocks available across the channel and the location of the consumer giving the consumer a seamless experience.
It is easier said than done because unlike other products, FMCG goods have thin margins for brands and the cost of logistics is high. This is where brands need to innovate and come out of the old school methods of supply chain management. Bizom’s integrated platform can help brands optimise their RTM strategies for omnichannel commerce.