{"id":103690,"date":"2024-08-19T17:51:55","date_gmt":"2024-08-19T12:21:55","guid":{"rendered":"https:\/\/bizom.com\/?post_type=podcasts&#038;p=103690"},"modified":"2026-03-23T11:45:27","modified_gmt":"2026-03-23T06:15:27","slug":"turning-a-taboo-into-a-category","status":"publish","type":"podcasts","link":"https:\/\/bizom.com\/id\/podcasts\/turning-a-taboo-into-a-category\/","title":{"rendered":"Turning a Taboo into a Category: Lessons from Bold Care"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"103690\" class=\"elementor elementor-103690\" data-elementor-post-type=\"podcasts\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f37faa7 e-con-full e-flex e-con e-parent\" data-id=\"f37faa7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ca58d2 elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4ca58d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bizom.com\/id\/podcasts\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-left\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M257.5 445.1l-22.2 22.2c-9.4 9.4-24.6 9.4-33.9 0L7 273c-9.4-9.4-9.4-24.6 0-33.9L201.4 44.7c9.4-9.4 24.6-9.4 33.9 0l22.2 22.2c9.5 9.5 9.3 25-.4 34.3L136.6 216H424c13.3 0 24 10.7 24 24v32c0 13.3-10.7 24-24 24H136.6l120.5 114.8c9.8 9.3 10 24.8.4 34.3z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Back to Episodes<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bc3081 e-con-full e-flex e-con e-child\" data-id=\"5bc3081\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b79f99 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"1b79f99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Personal Care<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75b0688 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"75b0688\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Turning a Taboo into a Category: Lessons from Bold Care<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-926555b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"926555b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In a market where conversation itself is the first barrier, Bold Care is not just selling products. It is building a category. In this episode of The Brand &amp; Beyond, Akshay Punjabi shares what it takes to grow a sensitive, high-potential brand. Here are the takeaways.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2720bc e-con-full e-flex e-con e-child\" data-id=\"b2720bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-764f661 elementor-widget elementor-widget-video\" data-id=\"764f661\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/NdUx_2_lvQw?si=5OYOGm64bMsE8CEv&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97258c5 e-con-full e-flex e-con e-parent\" data-id=\"97258c5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0b1d55a e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0b1d55a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-500dd4a title-blue elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"500dd4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYml6b20tbWFzdGVyc29mY2hhbmdl\/episode\/NzZjM2FlNjEtZWYzYy00YTI0LThmMzYtNDhiM2QyNTI0Y2Jl?sa=X&#038;ved=0CAUQkfYCahcKEwiY96P_i_aGAxUAAAAAHQAAAAAQVQ\" target=\"_blank\" tabindex=\"-1\"><img decoding=\"async\" src=\"https:\/\/bizom.com\/wp-content\/uploads\/2023\/09\/ggogle-aud-bw.svg\" title=\"\" alt=\"\" class=\"elementor-animation-grow\" loading=\"lazy\" \/><\/a><\/figure><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5475e1a title-blue elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"5475e1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/sadafco-amplifies-sales-efficiency-with-bizom\/id1665050617?i=1000660042575\" target=\"_blank\" tabindex=\"-1\"><img decoding=\"async\" src=\"https:\/\/bizom.com\/wp-content\/smush-webp\/elementor\/thumbs\/apple-podcast-logo-q0lc46bo2mjp4id7i1nx7m9aplsuai403piiuzgvv0.png.webp\" title=\"apple-podcast-logo\" alt=\"apple-podcast-logo\" class=\"elementor-animation-grow\" loading=\"lazy\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/bizom.com\\\/wp-content\\\/uploads\\\/elementor\\\/thumbs\\\/apple-podcast-logo-q0lc46bo2mjp4id7i1nx7m9aplsuai403piiuzgvv0.png&quot;}\" \/><\/a><\/figure><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61daf99 title-blue elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"61daf99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/open.spotify.com\/episode\/5ObJ8YtOrn5nBWkDKhWhyB?si=4Pl9BSuuStiLeKszRy3L9g&#038;nd=1&#038;dlsi=4ab9fc81ed2143b6\" target=\"_blank\" tabindex=\"-1\"><img decoding=\"async\" src=\"https:\/\/bizom.com\/wp-content\/uploads\/2022\/02\/spotify-colored.svg\" title=\"spotify-colored\" alt=\"spotify-colored\" class=\"elementor-animation-grow\" loading=\"lazy\" \/><\/a><\/figure><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-577df59 title-blue elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"577df59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/music.amazon.in\/podcasts\/6acc3457-168d-49ff-adc5-9e4a53679398\/masters-of-change-conversations-with-change-makers\" target=\"_blank\" tabindex=\"-1\"><img decoding=\"async\" src=\"https:\/\/bizom.com\/wp-content\/uploads\/elementor\/thumbs\/amazon-music-logo-qb2wlwgxkw1wn1myl0g94gsbujv4d27eczh5hzemh8.png\" title=\"amazon music logo\" alt=\"amazon music logo\" class=\"elementor-animation-grow\" loading=\"lazy\" \/><\/a><\/figure><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1abb77 e-con-full e-flex e-con e-child\" data-id=\"b1abb77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-536d8e6 e-con-full e-flex e-con e-child\" data-id=\"536d8e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96d02bf elementor-widget elementor-widget-heading\" data-id=\"96d02bf\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"elementor-toc__heading-anchor-0\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Career Shift and Journey to Bold Care<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e4cc9e elementor-widget elementor-widget-text-editor\" data-id=\"8e4cc9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>How did Akshay Punjabi move from engineering to marketing?<\/strong><\/p><p><strong>Akshay Punjabi:<\/strong> I started as a chemical engineer and worked in the industry for four years. I realised it was not for me and shifted towards digital marketing, which felt like the right mix of business and tech. I joined an agency without knowing much and learned on the job. Looking back, that decision worked strongly in my favour.<\/p><p><strong>How did Bold Care happen to you?<\/strong><\/p><p><strong>Akshay Punjabi:<\/strong> I was working at a digital agency where Bold Care was a client. I helped them set up their marketplace presence, especially on Amazon. I stayed in touch with the founders, and when I wanted a change, I reached out. We aligned on scaling marketplaces and global expansion, and that is how I joined.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a025a34 elementor-widget elementor-widget-heading\" data-id=\"a025a34\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"elementor-toc__heading-anchor-1\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Building in a Taboo Category\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d7f654 elementor-widget elementor-widget-text-editor\" data-id=\"8d7f654\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>How is Bold Care tackling the stigma around men\u2019s sexual health?<\/strong><\/p><p><strong>Akshay Punjabi:<\/strong> Sexual wellness is still a taboo in India. We focus on education to start conversations and build awareness. Like mental health saw change when voices like Deepika Padukone spoke openly, we believe this category will evolve too. We want to create a brand that is credible, science-backed, and solution-oriented.<\/p><p><strong>Did you face backlash for your content?<\/strong><\/p><p><strong>Akshay Punjabi:<\/strong> We have been very careful about our tonality. We avoid being pushy or crass. Our communication is formal and focused on solutions that work. We want to be seen as a brand that genuinely cares, not one that sells quick fixes or placebo products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63e5e15 elementor-widget elementor-widget-heading\" data-id=\"63e5e15\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"elementor-toc__heading-anchor-2\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Customer Behaviour and Digital Advantage<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6c370b elementor-widget elementor-widget-text-editor\" data-id=\"f6c370b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>How do customers respond to such a sensitive category?<\/strong><\/p><p><strong>Akshay Punjabi:<\/strong> It has been a learning curve. Over time, customers have become more open, especially when they are interacting with doctors or experts. Offering consultations helps build trust and comfort.<\/p><p><strong>Why is being a digital-first brand important here?<\/strong><\/p><p><strong>Akshay Punjabi:<\/strong> Digital-first gives us a huge advantage. It removes the hesitation people feel in offline settings. We ensure discreet delivery, which is very important for customers in this category.<\/p><p><strong>Will discreet packaging become less important over time?<\/strong><\/p><p><strong>Akshay Punjabi:<\/strong> I do not think so. Even if awareness increases, people still live in environments like joint families where privacy matters. Discreet packaging will continue to be important for accessibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b09923 elementor-widget elementor-widget-heading\" data-id=\"2b09923\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"elementor-toc__heading-anchor-3\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Origin Story and Category Expansion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4a5e8e elementor-widget elementor-widget-text-editor\" data-id=\"e4a5e8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>What led to the creation of Bold Care?<\/strong><\/p><p><strong>Akshay Punjabi:<\/strong> The founders were building Remedy, and they noticed that 20 to 30 percent of orders came from sexual wellness. That indicated strong demand with limited brand presence, which led to the creation of Bold Care.<\/p><p><strong>How did you think about expanding into grooming and hair care?<\/strong><\/p><p><strong>Akshay Punjabi:<\/strong> We looked at our core audience, men between 25 and 40, and the problems they face, like hair fall. We focus on solution-led products, such as hair regrowth serums, instead of generic offerings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c270288 elementor-widget elementor-widget-heading\" data-id=\"c270288\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"elementor-toc__heading-anchor-4\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Marketing Strategy and Brand Building<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa806a0 elementor-widget elementor-widget-text-editor\" data-id=\"aa806a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Why did you take a bold, humorous route in marketing?<\/strong><\/p><p><strong>Akshay Punjabi:<\/strong> If we stayed too technical or formal, we would limit our reach. Using parody and familiar formats makes it easier for people to engage. Campaigns with Ranveer Singh and Johnny Sins helped us connect with a wider audience.<\/p><p><strong>Who decides what kind of content goes out?<\/strong><\/p><p><strong>Akshay Punjabi:<\/strong> It is a collaborative effort, but our CMO Rajat has the final say. There is always a balance between risk and reward, especially in a sensitive category.<\/p><p><strong>What impact did these campaigns have on the business?<\/strong><\/p><p><strong>Akshay Punjabi:<\/strong> We saw a clear shift in baseline sales across our website, marketplaces, and quick commerce platforms like Instamart, Blinkit, and Zepto. Quick commerce has been especially beneficial for our category.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68c5c5d elementor-widget elementor-widget-heading\" data-id=\"68c5c5d\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"elementor-toc__heading-anchor-5\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Quick Takes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfcab36 elementor-widget elementor-widget-text-editor\" data-id=\"bfcab36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>What is your favourite product from Bold Care?<\/strong><\/p><p><strong>Akshay Punjabi:<\/strong> The delay range, especially the gel and spray, stands out for me.<\/p><p><strong>Does size (of the industry) matter?<\/strong><\/p><p><strong>Akshay Punjabi:<\/strong> The size of the industry does. It is large and growing, which makes it exciting to build in.<\/p><p><strong>Bold or beautiful?<\/strong><\/p><p><strong>Akshay Punjabi:<\/strong> Always bold.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60ccd57 e-con-full e-flex e-con e-child\" data-id=\"60ccd57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-faee784 e-con-full drools-pet-brand-1 e-flex e-con e-child\" data-id=\"faee784\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f938dcc elementor-widget elementor-widget-table-of-contents\" data-id=\"f938dcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tContents \t\t\t<\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__f938dcc\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Back to Episodes Personal Care In a market where conversation itself is the first barrier, Bold Care is not just selling products. It is building a category. In this episode of The Brand &amp; Beyond, Akshay Punjabi shares what it takes to grow a sensitive, high-potential brand. Here are the [&hellip;]<\/p>\n","protected":false},"author":189108787,"featured_media":84058,"parent":0,"menu_order":0,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"wds_primary_podcast_category":0,"footnotes":""},"podcast_category":[],"class_list":["post-103690","podcasts","type-podcasts","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/podcasts\/103690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/podcasts"}],"about":[{"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/types\/podcasts"}],"author":[{"embeddable":true,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/users\/189108787"}],"version-history":[{"count":0,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/podcasts\/103690\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/media\/84058"}],"wp:attachment":[{"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/media?parent=103690"}],"wp:term":[{"taxonomy":"podcast_category","embeddable":true,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/podcast_category?post=103690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}