{"id":103771,"date":"2025-10-08T11:45:15","date_gmt":"2025-10-08T06:15:15","guid":{"rendered":"https:\/\/bizom.com\/?post_type=podcasts&#038;p=103771"},"modified":"2026-03-23T11:29:08","modified_gmt":"2026-03-23T05:59:08","slug":"how-krbl-is-winning-indias-packaged-staples-market","status":"publish","type":"podcasts","link":"https:\/\/bizom.com\/id\/podcasts\/how-krbl-is-winning-indias-packaged-staples-market\/","title":{"rendered":"How KRBL is Winning India\u2019s Packaged Staples Market"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"103771\" class=\"elementor elementor-103771\" data-elementor-post-type=\"podcasts\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f37faa7 e-con-full e-flex e-con e-parent\" data-id=\"f37faa7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ca58d2 elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4ca58d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bizom.com\/id\/podcasts\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-left\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M257.5 445.1l-22.2 22.2c-9.4 9.4-24.6 9.4-33.9 0L7 273c-9.4-9.4-9.4-24.6 0-33.9L201.4 44.7c9.4-9.4 24.6-9.4 33.9 0l22.2 22.2c9.5 9.5 9.3 25-.4 34.3L136.6 216H424c13.3 0 24 10.7 24 24v32c0 13.3-10.7 24-24 24H136.6l120.5 114.8c9.8 9.3 10 24.8.4 34.3z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Back to Episodes<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bc3081 e-con-full e-flex e-con e-child\" data-id=\"5bc3081\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b79f99 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"1b79f99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Food and Beverages<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75b0688 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"75b0688\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How KRBL is Winning India\u2019s Packaged Staples Market<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-926555b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"926555b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In this episode of <em>Masters of Change<\/em>, <strong>Aayush Gupta and Suraj Makol from KRBL<\/strong> share how the company is transforming from a traditional commodity business into a modern, data-driven FMCG player.\u00a0From building the iconic India Gate brand to expanding deep into rural markets and leveraging technology for sharper execution, they offer a grounded view on what it takes to scale in India\u2019s highly fragmented food market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2720bc e-con-full e-flex e-con e-child\" data-id=\"b2720bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-764f661 elementor-widget elementor-widget-video\" data-id=\"764f661\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=MwsJS-zhZ-A&quot;,&quot;image_overlay&quot;:{&quot;id&quot;:103773,&quot;url&quot;:&quot;https:\\\/\\\/bizom.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/KRBL-India-Gate-growth-strategy-packaged-rice-Podcast-Banner.webp&quot;},&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay lazyload\" style=\"background-image:inherit;\" data-bg-image=\"url(https:\/\/bizom.com\/wp-content\/uploads\/2026\/03\/KRBL-India-Gate-growth-strategy-packaged-rice-Podcast-Banner.webp)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Putar Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"800\" width=\"1200\" viewBox=\"-35.20005 -41.33325 305.0671 247.9995\"><path d=\"M229.763 25.817c-2.699-10.162-10.65-18.165-20.748-20.881C190.716 0 117.333 0 117.333 0S43.951 0 25.651 4.936C15.553 7.652 7.6 15.655 4.903 25.817 0 44.236 0 82.667 0 82.667s0 38.429 4.903 56.85C7.6 149.68 15.553 157.681 25.65 160.4c18.3 4.934 91.682 4.934 91.682 4.934s73.383 0 91.682-4.934c10.098-2.718 18.049-10.72 20.748-20.882 4.904-18.421 4.904-56.85 4.904-56.85s0-38.431-4.904-56.85\" fill=\"red\"><\/path><path d=\"M93.333 117.559l61.333-34.89-61.333-34.894z\" fill=\"#fff\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97258c5 e-con-full e-flex e-con e-parent\" data-id=\"97258c5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4d50ba3 e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"4d50ba3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c72bd0 title-blue elementor-hidden-tablet elementor-hidden-mobile elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"3c72bd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYml6b20tbWFzdGVyc29mY2hhbmdl\/episode\/NzZjM2FlNjEtZWYzYy00YTI0LThmMzYtNDhiM2QyNTI0Y2Jl?sa=X&#038;ved=0CAUQkfYCahcKEwiY96P_i_aGAxUAAAAAHQAAAAAQVQ\" target=\"_blank\" tabindex=\"-1\"><img decoding=\"async\" src=\"https:\/\/bizom.com\/wp-content\/uploads\/2023\/09\/ggogle-aud-bw.svg\" title=\"\" alt=\"\" class=\"elementor-animation-grow\" loading=\"lazy\" \/><\/a><\/figure><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dfd8f6 title-blue elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"3dfd8f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/sadafco-amplifies-sales-efficiency-with-bizom\/id1665050617?i=1000660042575\" target=\"_blank\" tabindex=\"-1\"><img decoding=\"async\" src=\"https:\/\/bizom.com\/wp-content\/smush-webp\/elementor\/thumbs\/apple-podcast-logo-q0lc46bo2mjp4id7i1nx7m9aplsuai403piiuzgvv0.png.webp\" title=\"apple-podcast-logo\" alt=\"apple-podcast-logo\" class=\"elementor-animation-grow\" loading=\"lazy\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/bizom.com\\\/wp-content\\\/uploads\\\/elementor\\\/thumbs\\\/apple-podcast-logo-q0lc46bo2mjp4id7i1nx7m9aplsuai403piiuzgvv0.png&quot;}\" \/><\/a><\/figure><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64ac7d4 title-blue elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"64ac7d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/open.spotify.com\/episode\/5ObJ8YtOrn5nBWkDKhWhyB?si=4Pl9BSuuStiLeKszRy3L9g&#038;nd=1&#038;dlsi=4ab9fc81ed2143b6\" target=\"_blank\" tabindex=\"-1\"><img decoding=\"async\" src=\"https:\/\/bizom.com\/wp-content\/uploads\/2022\/02\/spotify-colored.svg\" title=\"spotify-colored\" alt=\"spotify-colored\" class=\"elementor-animation-grow\" loading=\"lazy\" \/><\/a><\/figure><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9c8908 title-blue elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"d9c8908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/music.amazon.in\/podcasts\/6acc3457-168d-49ff-adc5-9e4a53679398\/masters-of-change-conversations-with-change-makers\" target=\"_blank\" tabindex=\"-1\"><img decoding=\"async\" src=\"https:\/\/bizom.com\/wp-content\/uploads\/elementor\/thumbs\/amazon-music-logo-qb2wlwgxkw1wn1myl0g94gsbujv4d27eczh5hzemh8.png\" title=\"amazon music logo\" alt=\"amazon music logo\" class=\"elementor-animation-grow\" loading=\"lazy\" \/><\/a><\/figure><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1abb77 e-con-full e-flex e-con e-child\" data-id=\"b1abb77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-536d8e6 e-con-full e-flex e-con e-child\" data-id=\"536d8e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96d02bf elementor-widget elementor-widget-heading\" data-id=\"96d02bf\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"elementor-toc__heading-anchor-0\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. The Story Behind \u201cIndia Gate\u201d\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e4cc9e elementor-widget elementor-widget-text-editor\" data-id=\"8e4cc9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Aayush, what is the story behind the name India Gate?<\/strong><\/p><p><strong>Aayush Gupta:<\/strong> Since the beginning, KRBL has focused on building pride around basmati rice.<\/p><p>The name came from an interesting moment. A buyer visiting India passed by the India Gate during a plant visit and suggested we use it as a brand name, as basmati is truly a product of India.<\/p><p>Before that, we were selling in the Middle East under the brand Babalhind, which in Persian translates to \u201cIndia Gate\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a025a34 elementor-widget elementor-widget-heading\" data-id=\"a025a34\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"elementor-toc__heading-anchor-1\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. From Commodity to FMCG\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d7f654 elementor-widget elementor-widget-text-editor\" data-id=\"8d7f654\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>As a second-generation leader, how did you approach transforming the business?<\/strong><\/p><p><strong>Aayush Gupta:<\/strong> Joining the business was almost inevitable given our background, but the organisation was quite unstructured at the time.<\/p><p>I spent the first few years understanding the business and learning from industry leaders. I spoke to 200\u2013300 professionals across FMCG companies.<\/p><p>That shaped my thinking. We needed to move from a commodity mindset to a structured, data-driven FMCG way of working.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63e5e15 elementor-widget elementor-widget-heading\" data-id=\"63e5e15\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"elementor-toc__heading-anchor-2\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Telecom vs FMCG: A Ground-Level Reality Check\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6c370b elementor-widget elementor-widget-text-editor\" data-id=\"f6c370b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Suraj, you transitioned from telecom to FMCG. How different are the two worlds?<\/strong><\/p><p><strong>Suraj Makol:<\/strong> They are completely different. Telecom is largely driven by technology and standardised GTM strategies. In contrast, the rice business is highly localised. Consumer preferences change every 100 kilometres.<\/p><p>Also, competition is far more fragmented. In telecom, you have a handful of players. Here, you have countless local millers operating in every region.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b09923 elementor-widget elementor-widget-heading\" data-id=\"2b09923\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"elementor-toc__heading-anchor-3\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. The Shift from Loose to Packaged Rice\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4a5e8e elementor-widget elementor-widget-text-editor\" data-id=\"e4a5e8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Consumers are clearly moving from loose to packaged rice. How have you capitalised on this shift<\/strong><\/p><p><strong>Aayush Gupta:<\/strong> We have been riding this trend for a while now. Hygiene concerns post-COVID and rising incomes have accelerated adoption.<\/p><p>We invested in large-scale campaigns featuring <strong>Pankaj Tripathi and Amitabh<\/strong> Bachchan, encouraging consumers to choose branded basmati.<\/p><p>We also worked with <strong>Landor<\/strong> on a packaging revamp to help consumers make more informed choices.<\/p><p>Our distribution has expanded significantly, from around 3\u20133.5 lakh outlets to over 6\u20136.5 lakh outlets in the last few years.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c270288 elementor-widget elementor-widget-heading\" data-id=\"c270288\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"elementor-toc__heading-anchor-4\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Cracking Rural Distribution\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa806a0 elementor-widget elementor-widget-text-editor\" data-id=\"aa806a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Suraj, what initiatives are driving your expansion beyond metro markets?<\/strong><\/p><p><strong>Suraj Makol:<\/strong> The market has shifted significantly. Earlier, metros contributed nearly 70% of consumption. Today, that number is closer to 45%.<\/p><p>Expanding into rural markets was challenging because basmati is seen as a premium product.<\/p><p>We adapted our supply chain to serve smaller distributors who could not handle large volumes. We introduced flexible supply models, appointed superstockists, and built a strong network of depots.<\/p><p>Today, we work with around 850 distributors, up from 450 just a couple of years ago.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68c5c5d elementor-widget elementor-widget-heading\" data-id=\"68c5c5d\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"elementor-toc__heading-anchor-5\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Technology and Sales Force Automation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfcab36 elementor-widget elementor-widget-text-editor\" data-id=\"bfcab36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>How has technology improved sales execution on the ground?<\/strong><\/p><p><strong>Suraj Makol:<\/strong> We have been using Bizom SFA for nearly a decade.<\/p><p>It gives us visibility into field activity, from market entry timings to outlet coverage and SKU-level performance. This has significantly improved efficiency.<\/p><p><strong>Was there resistance when introducing distributor systems?<\/strong><\/p><p><strong>Suraj Makol:<\/strong> Yes, initially. Instead of forcing adoption, we focused on building understanding. We used data and industry examples to show why digital systems are essential to stay competitive. Over time, distributors came on board.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61194d0 elementor-widget elementor-widget-heading\" data-id=\"61194d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Health Trends and New Categories\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b47774 elementor-widget elementor-widget-text-editor\" data-id=\"1b47774\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>How are you tapping into the growing health-conscious segment?<\/strong><\/p><p><strong>Aayush Gupta:<\/strong> We recently launched a new brand called UPLife, focused on functional nutrition.<\/p><p>We started with healthy edible oils targeting areas like gut health and weight management. The idea is to extend this into staples like atta and poha, catering to younger, urban consumers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea70835 elementor-widget elementor-widget-heading\" data-id=\"ea70835\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. The Future of AI in Sales\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76345a6 elementor-widget elementor-widget-text-editor\" data-id=\"76345a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>What role do you see AI playing in sales operations?<\/strong><\/p><p><strong>Suraj Makol:<\/strong> AI will reduce manual effort significantly.<\/p><p>It can guide sales teams with daily priorities, highlight gaps in beat performance, and suggest cross-sell or upsell opportunities in real time.<\/p><p>It can also deliver these insights through voice in regional languages, making them more accessible for field teams.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad7a302 elementor-widget elementor-widget-heading\" data-id=\"ad7a302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. Leadership and Peer Learning\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3787eab elementor-widget elementor-widget-text-editor\" data-id=\"3787eab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Aayush, how has peer learning influenced your leadership style?<\/strong><\/p><p><strong>Aayush Gupta:<\/strong> Being part of the <strong>Entrepreneurs&#8217; Organization<\/strong> has been transformative.<\/p><p>The forum concept allows you to discuss challenges openly in a confidential environment. You gain multiple perspectives, which helps break tunnel vision.<\/p><p>It builds empathy and removes judgement, as you realise everyone has their own journey.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60ccd57 e-con-full e-flex e-con e-child\" data-id=\"60ccd57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-faee784 e-con-full drools-pet-brand-1 e-flex e-con e-child\" data-id=\"faee784\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f938dcc elementor-widget elementor-widget-table-of-contents\" data-id=\"f938dcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tContents \t\t\t<\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__f938dcc\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Back to Episodes Food and Beverages In this episode of Masters of Change, Aayush Gupta and Suraj Makol from KRBL share how the company is transforming from a traditional commodity business into a modern, data-driven FMCG player.\u00a0From building the iconic India Gate brand to expanding deep into rural markets and [&hellip;]<\/p>\n","protected":false},"author":189108787,"featured_media":103773,"parent":0,"menu_order":0,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"wds_primary_podcast_category":0,"footnotes":""},"podcast_category":[],"class_list":["post-103771","podcasts","type-podcasts","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/podcasts\/103771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/podcasts"}],"about":[{"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/types\/podcasts"}],"author":[{"embeddable":true,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/users\/189108787"}],"version-history":[{"count":0,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/podcasts\/103771\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/media\/103773"}],"wp:attachment":[{"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/media?parent=103771"}],"wp:term":[{"taxonomy":"podcast_category","embeddable":true,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/podcast_category?post=103771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}