{"id":114739,"date":"2026-09-24T15:06:10","date_gmt":"2026-09-24T09:36:10","guid":{"rendered":"https:\/\/bizom.com\/?p=114739"},"modified":"2026-10-06T11:38:18","modified_gmt":"2026-10-06T06:08:18","slug":"personal-cares-festive-growth-story","status":"publish","type":"post","link":"https:\/\/bizom.com\/id\/blog\/personal-cares-festive-growth-story\/","title":{"rendered":"From More Demand to More Shelves: Personal Care\u2019s Festive Growth Story"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"114739\" class=\"elementor elementor-114739\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c8588d e-con-full e-flex e-con e-parent\" data-id=\"7c8588d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6a356be e-con-full e-flex e-con e-child\" data-id=\"6a356be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-767930b elementor-widget elementor-widget-heading\" data-id=\"767930b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">From More Demand to More Shelves: Personal Care\u2019s Festive Growth Story<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0443f52 elementor-widget elementor-widget-author-box\" data-id=\"0443f52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tby Lakshit Lakhlan\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49394bb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"49394bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6859b7a elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"6859b7a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3a7f918\" data-id=\"3a7f918\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8157450 elementor-widget elementor-widget-text-editor\" data-id=\"8157450\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tSeptember 24, 2026 | <b>03<\/b> min read\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8cd4f15 elementor-hidden-mobile\" data-id=\"8cd4f15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-808e4c4 elementor-widget elementor-widget-text-editor\" data-id=\"808e4c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Share:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3e99729\" data-id=\"3e99729\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bb6e0d elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"1bb6e0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25f89eb elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"25f89eb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f7531e\" data-id=\"1f7531e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5db0dab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5db0dab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-12c47bf\" data-id=\"12c47bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd90133 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"fd90133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"671\" src=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/09\/From-More-Demand-to-More-Shelves-Blog-Feature-Image.webp\" class=\"attachment-full size-full wp-image-114744\" alt=\"\" srcset=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/09\/From-More-Demand-to-More-Shelves-Blog-Feature-Image.webp 1200w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/09\/From-More-Demand-to-More-Shelves-Blog-Feature-Image-300x168.webp 300w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/09\/From-More-Demand-to-More-Shelves-Blog-Feature-Image-1024x573.webp 1024w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/09\/From-More-Demand-to-More-Shelves-Blog-Feature-Image-768x429.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" data-attachment-id=\"114744\" data-permalink=\"https:\/\/bizom.com\/id\/blog\/personal-cares-festive-growth-story\/from-more-demand-to-more-shelves-blog-feature-image\/\" data-orig-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/09\/From-More-Demand-to-More-Shelves-Blog-Feature-Image.webp\" data-orig-size=\"1200,671\" data-comments-opened=\"0\" data-image-title=\"From More Demand to More Shelves &amp;#8211; Blog Feature Image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/09\/From-More-Demand-to-More-Shelves-Blog-Feature-Image-1024x573.webp\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f88e31d elementor-widget elementor-widget-text-editor\" data-id=\"f88e31d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Personal Care just had a very different August.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">After declining 2.3% in July, the category grew 8.1% in August &#8211; a 10.4 percentage-point turnaround in a single month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But August looks like more than a simple recovery.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It comes at an important moment for the category: the festive season is beginning to build, consumers are stepping into higher-consumption occasions, and the shopping basket itself is evolving.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And Bizom\u2019s retail data is showing that shift on the ground.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7d48a elementor-widget elementor-widget-heading\" data-id=\"5b7d48a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The festive season is beginning to show up in Personal Care<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9438e19 elementor-widget elementor-widget-text-editor\" data-id=\"9438e19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The turnaround is visible across markets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Urban Personal Care moved from -3.9% in July to +4.1% in August.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the bigger movement came from Non-Urban markets, which went from -1.0% to +12.0%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That matters because festive consumption is not restricted to India\u2019s largest cities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As shoppers prepare for festivals, celebrations and family occasions, Personal Care becomes part of a broader preparation basket \u2014 from everyday hygiene and grooming to products that are increasingly more aspirational.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">August could therefore be an early signal of the festive demand cycle beginning to flow through Personal Care.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ba0d1d elementor-widget elementor-widget-heading\" data-id=\"9ba0d1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consumers are not just buying more. They are trading up.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bc3f1b elementor-widget elementor-widget-text-editor\" data-id=\"7bc3f1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The next part of the story is premiumization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Personal Care is moving beyond purely functional purchases. Consumers are increasingly exploring better formats, higher-value products and premium propositions, creating an opportunity for brands to grow not just through more consumption, but through higher-value consumption.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That makes the August turnaround particularly interesting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The category is gaining momentum at the same time that the retail environment is expanding and the basket itself is becoming broader and more premium.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b82e9b elementor-widget elementor-widget-heading\" data-id=\"8b82e9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More demand. More shelves. A broader basket.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b29d6e3 elementor-widget elementor-widget-text-editor\" data-id=\"b29d6e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Kirana reach for Personal Care grew 5.5% YoY in August.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So the category is not simply selling more through the same retail network.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is showing up in more stores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that expansion is visible across multiple Personal Care segments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Feminine Hygiene, Perfumes &amp; Deos and Children\u2019s Products recorded particularly strong gains in kirana reach, while Hair Care and Grooming also moved higher.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That combination tells an important story.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Personal Care is becoming a broader basket &#8211; spanning hygiene, grooming, family needs and lifestyle-led purchases &#8211; while simultaneously reaching more of India\u2019s retail universe.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-746703b elementor-widget elementor-widget-heading\" data-id=\"746703b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The festive season could be the start of something bigger<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50366df elementor-widget elementor-widget-text-editor\" data-id=\"50366df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">August\u2019s turnaround points to more than a seasonal recovery.<\/span><\/p><p><span style=\"font-weight: 400;\">With growth turning positive, kirana reach expanding and consumers increasingly trading up, Personal Care appears to be moving beyond a simple recovery &#8211; towards a broader, more premium and increasingly diversified consumption story.<\/span><\/p><p><span style=\"font-weight: 400;\">For brands, the opportunity is to understand where this shift is happening and act on it early.<\/span><b><br \/><\/b><\/p><p><b>As festive demand picks up, the next wave of CPG growth is already beginning to take shape across India\u2019s kirana network.<\/b><\/p><p><span>Reply <\/span><b>\u201c<a href=\"mailto:marketing@mobisy.com?subject=Request%20for%20a%20Copy%20of%20The%20Kirana%20Pulse%20%E2%80%93%20September%202026&amp;body=Hi%20Bizom%20Team%2C%0A%0AI%E2%80%99d%20like%20a%20copy%20of%20The%20Kirana%20Pulse%20%E2%80%93%20September%202026.%0A%0AThank%20you.\">KIRANA<\/a>\u201d<\/b><span> to be the first to access the September data when it goes live.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fc5cce e-flex e-con-boxed e-con e-parent\" data-id=\"3fc5cce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad93e6a elementor-position-left elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"ad93e6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/05b4b5bc01b174683afdcbbcd9e762d477d966839a7fc5171ff17f5a56375d5c?s=96&amp;d=identicon&amp;r=g\" title=\"\" alt=\"\" loading=\"lazy\" \/><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">Lakshit Lakhlan<\/h5><p class=\"elementor-image-box-description\"><p><b>Research Analyst | Multi-Brands Analytics<\/b><\/p>Lakshit specializes in CPG, retail and consumer analytics with a focus on retail trends, category performance and consumer insights. His work includes research, market analysis and developing industry reports that track key trends and shifts across India's evolving market landscape.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2e777d9 parent-sticky elementor-hidden-mobile\" data-id=\"2e777d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ad2668 titlesticky e-flex e-con-boxed e-con e-parent\" data-id=\"7ad2668\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-92304ee e-flex e-con-boxed e-con e-child\" data-id=\"92304ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cea6416 elementor-widget elementor-widget-heading\" data-id=\"cea6416\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Join Our Newsletter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a661d14 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a661d14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ef8b73 elementor-button-align-center elementor-widget elementor-widget-form\" data-id=\"8ef8b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width_mobile&quot;:&quot;100&quot;,&quot;button_width_tablet&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Join our newsletter form - Blogs\" aria-label=\"Join our newsletter form - Blogs\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"114739\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"8ef8b73\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-field_3b3eedd elementor-col-100 elementor-sm-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_3b3eedd\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[field_3b3eedd]\" id=\"form-field-field_3b3eedd\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Please Enter Your Official Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_fc6a288 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_fc6a288\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tConsent\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_fc6a288]\" id=\"form-field-field_fc6a288\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_fc6a288\">By entering your email, you agree to receive marketing communication from Bizom. <\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_6aa799d elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_6aa799d\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LcXnG8sAAAAABcxaP45ZL-Ft8WMZu_lJQK3S8ZD\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons elementor-md-100 elementor-sm-100\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-grow\" type=\"submit\" id=\"newsletterSubmit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Subscribe Now<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<input type='hidden' name='lang' value='id' \/><\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82e31de elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-hidden-mobile elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"82e31de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd3b1b2 elementor-section-full_width elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"cd3b1b2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1d828b\" data-id=\"f1d828b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6fdf60 elementor-widget elementor-widget-heading\" data-id=\"b6fdf60\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Want to know how retail intelligence works?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03b06be elementor-align-center elementor-mobile-align-center elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"03b06be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/bizom.com\/id\/request-for-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"45.67\" height=\"24.794\" viewBox=\"0 0 45.67 24.794\"><defs><clipPath id=\"clip-path\"><rect id=\"Rectangle_860\" data-name=\"Rectangle 860\" width=\"45.67\" height=\"24.794\" fill=\"none\" stroke=\"#fff\" stroke-width=\"2\"><\/rect><\/clipPath><\/defs><g id=\"Group_4133\" data-name=\"Group 4133\" transform=\"translate(0 0)\"><g id=\"Group_4004\" data-name=\"Group 4004\" transform=\"translate(0 0)\" clip-path=\"url(#clip-path)\"><line id=\"Line_1\" data-name=\"Line 1\" x2=\"41.411\" transform=\"translate(1.815 12.58)\" fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\"><\/line><path id=\"Path_8844\" data-name=\"Path 8844\" d=\"M8.734.5,20.879,11.265,8.734,21.663\" transform=\"translate(22.977 1.316)\" fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\"><\/path><\/g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get a product tour<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-16ad57a e-con-full e-flex e-con e-parent\" data-id=\"16ad57a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2ad4b2b e-con-full e-flex e-con e-child\" data-id=\"2ad4b2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2e24d0 elementor-widget elementor-widget-heading\" data-id=\"e2e24d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Read more Blogs<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ea77bf elementor-posts--align-left elementor-grid-tablet-3 elementor-grid-3 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"5ea77bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns_tablet&quot;:&quot;3&quot;,&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-115758 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-bizom-insights\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/bizom.com\/id\/blog\/the-festive-effect-fmcg-growth-picks-up-pace-in-september\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"168\" src=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Festive-Effect-Blog-Feature-Image-300x168.webp\" class=\"attachment-medium size-medium wp-image-115760\" alt=\"\" data-attachment-id=\"115760\" data-permalink=\"https:\/\/bizom.com\/id\/blog\/the-festive-effect-fmcg-growth-picks-up-pace-in-september\/the-festive-effect-blog-feature-image\/\" data-orig-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Festive-Effect-Blog-Feature-Image.webp\" data-orig-size=\"1200,670\" data-comments-opened=\"0\" data-image-title=\"The Festive Effect &amp;#8211; Blog Feature Image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Festive-Effect-Blog-Feature-Image-1024x572.webp\" srcset=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Festive-Effect-Blog-Feature-Image-300x168.webp 300w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Festive-Effect-Blog-Feature-Image-1024x572.webp 1024w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Festive-Effect-Blog-Feature-Image-768x429.webp 768w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Festive-Effect-Blog-Feature-Image.webp 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/bizom.com\/id\/blog\/the-festive-effect-fmcg-growth-picks-up-pace-in-september\/\" target=&quot;_blank&quot;>\n\t\t\t\tThe Festive Effect: FMCG Growth Picks Up Pace in September\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-115040 post type-post status-publish format-standard has-post-thumbnail hentry category-bizom-insights category-ri-tour\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/bizom.com\/id\/blog\/the-new-rules-of-rtm-in-africa\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-New-Rules-of-RTM-in-Africa-300x150.png\" class=\"attachment-medium size-medium wp-image-115042\" alt=\"The New Rules of RTM in Africa Banner Image\" data-attachment-id=\"115042\" data-permalink=\"https:\/\/bizom.com\/id\/blog\/the-new-rules-of-rtm-in-africa\/the-new-rules-of-rtm-in-africa-2\/\" data-orig-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-New-Rules-of-RTM-in-Africa.png\" data-orig-size=\"2400,1200\" data-comments-opened=\"0\" data-image-title=\"The New Rules of RTM in Africa\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-New-Rules-of-RTM-in-Africa-1024x512.png\" srcset=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-New-Rules-of-RTM-in-Africa-300x150.png 300w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-New-Rules-of-RTM-in-Africa-1024x512.png 1024w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-New-Rules-of-RTM-in-Africa-768x384.png 768w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-New-Rules-of-RTM-in-Africa-1536x768.png 1536w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-New-Rules-of-RTM-in-Africa-2048x1024.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/bizom.com\/id\/blog\/the-new-rules-of-rtm-in-africa\/\" target=&quot;_blank&quot;>\n\t\t\t\tThe New Rules of RTM in Africa\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-114739 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-bizom-insights\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/bizom.com\/id\/blog\/personal-cares-festive-growth-story\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"168\" src=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/09\/From-More-Demand-to-More-Shelves-Blog-Feature-Image-300x168.webp\" class=\"attachment-medium size-medium wp-image-114744\" alt=\"\" data-attachment-id=\"114744\" data-permalink=\"https:\/\/bizom.com\/id\/blog\/personal-cares-festive-growth-story\/from-more-demand-to-more-shelves-blog-feature-image\/\" data-orig-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/09\/From-More-Demand-to-More-Shelves-Blog-Feature-Image.webp\" data-orig-size=\"1200,671\" data-comments-opened=\"0\" data-image-title=\"From More Demand to More Shelves &amp;#8211; Blog Feature Image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/09\/From-More-Demand-to-More-Shelves-Blog-Feature-Image-1024x573.webp\" srcset=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/09\/From-More-Demand-to-More-Shelves-Blog-Feature-Image-300x168.webp 300w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/09\/From-More-Demand-to-More-Shelves-Blog-Feature-Image-1024x573.webp 1024w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/09\/From-More-Demand-to-More-Shelves-Blog-Feature-Image-768x429.webp 768w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/09\/From-More-Demand-to-More-Shelves-Blog-Feature-Image.webp 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/bizom.com\/id\/blog\/personal-cares-festive-growth-story\/\" target=&quot;_blank&quot;>\n\t\t\t\tFrom More Demand to More Shelves: Personal Care\u2019s Festive Growth Story\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbe785f elementor-align-left elementor-tablet-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"fbe785f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/bizom.com\/id\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Personal Care\u2019s Festive Growth Story explores how the category is gaining momentum ahead of the festive season, with changing consumer demand and evolving retail trends shaping growth opportunities for FMCG brands.<\/p>\n","protected":false},"author":189109219,"featured_media":114744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":1584,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1584,1590],"tags":[],"class_list":["post-114739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-bizom-insights"],"acf":[],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/pc9AoL-tQD","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/bizom.com\/wp-content\/uploads\/2026\/09\/From-More-Demand-to-More-Shelves-Blog-Feature-Image.webp","_links":{"self":[{"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/posts\/114739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/users\/189109219"}],"replies":[{"embeddable":true,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/comments?post=114739"}],"version-history":[{"count":40,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/posts\/114739\/revisions"}],"predecessor-version":[{"id":115309,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/posts\/114739\/revisions\/115309"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/media\/114744"}],"wp:attachment":[{"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/media?parent=114739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/categories?post=114739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/tags?post=114739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}