{"id":115758,"date":"2026-10-08T12:57:32","date_gmt":"2026-10-08T07:27:32","guid":{"rendered":"https:\/\/bizom.com\/?p=115758"},"modified":"2026-10-08T15:12:27","modified_gmt":"2026-10-08T09:42:27","slug":"the-festive-effect-fmcg-growth-picks-up-pace-in-september","status":"publish","type":"post","link":"https:\/\/bizom.com\/id\/blog\/the-festive-effect-fmcg-growth-picks-up-pace-in-september\/","title":{"rendered":"The Festive Effect: FMCG Growth Picks Up Pace in September"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"115758\" class=\"elementor elementor-115758\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c8588d e-con-full e-flex e-con e-parent\" data-id=\"7c8588d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6a356be e-con-full e-flex e-con e-child\" data-id=\"6a356be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-767930b elementor-widget elementor-widget-heading\" data-id=\"767930b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Festive Effect: FMCG Growth Picks Up Pace in September<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0443f52 elementor-widget elementor-widget-author-box\" data-id=\"0443f52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tby Ganesh Aradhya\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49394bb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"49394bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6859b7a elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"6859b7a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3a7f918\" data-id=\"3a7f918\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8157450 elementor-widget elementor-widget-text-editor\" data-id=\"8157450\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tOktober 8, 2026 | <b>02<\/b> min read\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8cd4f15 elementor-hidden-mobile\" data-id=\"8cd4f15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-808e4c4 elementor-widget elementor-widget-text-editor\" data-id=\"808e4c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Share:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3e99729\" data-id=\"3e99729\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bb6e0d elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"1bb6e0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25f89eb elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"25f89eb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f7531e\" data-id=\"1f7531e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5db0dab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5db0dab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-12c47bf\" data-id=\"12c47bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd90133 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"fd90133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"670\" src=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Festive-Effect-Blog-Feature-Image.webp\" class=\"attachment-full size-full wp-image-115760\" alt=\"\" srcset=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Festive-Effect-Blog-Feature-Image.webp 1200w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Festive-Effect-Blog-Feature-Image-300x168.webp 300w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Festive-Effect-Blog-Feature-Image-1024x572.webp 1024w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Festive-Effect-Blog-Feature-Image-768x429.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" data-attachment-id=\"115760\" data-permalink=\"https:\/\/bizom.com\/id\/blog\/the-festive-effect-fmcg-growth-picks-up-pace-in-september\/the-festive-effect-blog-feature-image\/\" data-orig-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Festive-Effect-Blog-Feature-Image.webp\" data-orig-size=\"1200,670\" data-comments-opened=\"0\" data-image-title=\"The Festive Effect &amp;#8211; Blog Feature Image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Festive-Effect-Blog-Feature-Image-1024x572.webp\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f88e31d elementor-widget elementor-widget-text-editor\" data-id=\"f88e31d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>India\u2019s FMCG market grows 9.5% as festive demand begins to build<\/b><\/p><p><span style=\"font-weight: 400;\">The festive season is beginning to make its mark on India\u2019s retail market.<\/span><\/p><p><span style=\"font-weight: 400;\">With <\/span><b>Navratri, Dussehra and Diwali<\/b><span style=\"font-weight: 400;\"> approaching, September brought stronger momentum to FMCG consumption across the country. India\u2019s FMCG market recorded <\/span><b>9.5% growth in September<\/b><span style=\"font-weight: 400;\">, signalling a strong start to the festive build-up.<\/span><\/p><p><span style=\"font-weight: 400;\">For consumers, the weeks ahead mean celebrations, family gatherings, gifting and increased shopping. For FMCG brands, the period brings an equally important need: ensuring products are available where and when consumers are ready to buy.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7d48a elementor-widget elementor-widget-heading\" data-id=\"5b7d48a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Strong Start to the Festive Season\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9438e19 elementor-widget elementor-widget-text-editor\" data-id=\"9438e19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The September numbers show how festive momentum is beginning to influence key consumption categories. <\/span><b>Chocolates &amp; Confectionery grew 11.2%<\/b><span style=\"font-weight: 400;\">, making it one of the strongest-performing categories in the month. With sweets, chocolates and confectionery closely associated with celebrations and gifting, the category is well positioned as festive shopping gathers pace.<\/span><\/p><p><b>Beverages also grew 11.1%<\/b><span style=\"font-weight: 400;\">, reflecting another important part of festive consumption. From family gatherings to celebrations, beverages become an essential part of increased consumption occasions during the season. Together, these categories offer an early glimpse of how festive demand is moving through the FMCG market.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ba0d1d elementor-widget elementor-widget-heading\" data-id=\"9ba0d1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Festive Calendar Is Setting the Stage\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bc3f1b elementor-widget elementor-widget-text-editor\" data-id=\"7bc3f1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">India&#8217;s festive season stretches across several major occasions. <\/span><b>Navratri begins on October 11, Dussehra falls on October 20 and Diwali arrives on November 8.<\/b><span style=\"font-weight: 400;\"> These celebrations bring increased household activity, social gatherings, gifting and retail purchases. The September growth comes just ahead of this period, making the timing significant.<\/span><\/p><p><span style=\"font-weight: 400;\">As consumers begin preparing for celebrations, brands need to prepare for the corresponding rise in demand. Strong festive performance is not only about having the right products. It also depends on ensuring those products reach the right outlets in sufficient quantities and at the right time.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b82e9b elementor-widget elementor-widget-heading\" data-id=\"8b82e9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Non-Urban Markets Add to the Momentum<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b29d6e3 elementor-widget elementor-widget-text-editor\" data-id=\"b29d6e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The festive story is also extending beyond India&#8217;s major cities. <\/span><b>Non-urban FMCG growth reached 10.3% in September<\/b><span style=\"font-weight: 400;\">, compared with <\/span><b>8.2% in urban markets<\/b><span style=\"font-weight: 400;\">. This makes smaller towns and non-urban markets an important part of the festive opportunity. As consumption expands across these markets, FMCG brands need strong visibility across their wider retail networks.<\/span><\/p><p><span style=\"font-weight: 400;\">The September data points towards a festive season where demand is spreading across geographies rather than being concentrated only in large urban centres.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-746703b elementor-widget elementor-widget-heading\" data-id=\"746703b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What This Means for FMCG Brands<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50366df elementor-widget elementor-widget-text-editor\" data-id=\"50366df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The festive season creates a short but significant window for brands. Higher demand needs to be matched with stronger distribution, accurate inventory planning and better retail execution. Brands need to know where demand is increasing, which outlets need replenishment and whether products are reaching shelves before consumers start shopping in larger numbers.<\/span><\/p><p><span style=\"font-weight: 400;\">The September growth provides an early signal. India&#8217;s FMCG market is already moving into festive mode, and the brands prepared for the next wave of demand will be better positioned to capture the opportunity.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-856d565 elementor-widget elementor-widget-heading\" data-id=\"856d565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Kirana Pulse Takeaway\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edd467b elementor-widget elementor-widget-text-editor\" data-id=\"edd467b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">September recorded 9.5% FMCG growth, with Chocolates &amp; Confectionery at 11.2% and Beverages at 11.1%. With India&#8217;s biggest festive occasions still ahead, the September numbers point towards a strong consumption season.<\/span><\/p><p><span style=\"font-weight: 400;\">The festive rush has begun. Is your retail network ready?<\/span><\/p><h3><b>Explore the Full Kirana Pulse Report<\/b><\/h3><p><span style=\"font-weight: 400;\">This newsletter highlights one key story from the September market: FMCG growth gaining momentum as India enters the festive season. The Kirana Pulse Report goes beyond these headline numbers to provide insights into category performance, regional consumption, urban vs. non-urban trends, and the retail movements shaping India\u2019s FMCG market.<\/span><\/p><p><b>Want to know how other categories are changing? Download the latest Bizom Kirana Pulse Report for more category-level insights and trends shaping India\u2019s FMCG market.<\/b><\/p><p><span style=\"font-weight: 400;\">To receive your copy, <\/span><b>email us with \u201c<a href=\"mailto:marketing@mobisy.com?subject=Request%20for%20Latest%20Kirana%20Report&amp;body=Hi%2C%0A%0AI%20would%20like%20a%20copy%20of%20the%20latest%20Kirana%20Report.\">KIRANA<\/a>\u201d in the subject line<\/b><span style=\"font-weight: 400;\"> and get the latest report delivered to you.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fc5cce e-flex e-con-boxed e-con e-parent\" data-id=\"3fc5cce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad93e6a elementor-position-left elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"ad93e6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/ca60e4e6f2654da4759f7547a54e11f3b8112cbaaf538c7495238354ba186328?s=96&amp;d=identicon&amp;r=g\" title=\"\" alt=\"\" loading=\"lazy\" \/><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">Ganesh Aradhya<\/h5><p class=\"elementor-image-box-description\"><p><b>Assistant Marketing Manager<\/b><\/p>Ganesh Aradhya is a marketing professional with experience in B2B SaaS, CPG, and Retail Intelligence. At Bizom, he focuses on SEO, content marketing, market research, and industry-focused communication across sales and distribution technology.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2e777d9 parent-sticky elementor-hidden-mobile\" data-id=\"2e777d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ad2668 titlesticky e-flex e-con-boxed e-con e-parent\" data-id=\"7ad2668\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-92304ee e-flex e-con-boxed e-con e-child\" data-id=\"92304ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cea6416 elementor-widget elementor-widget-heading\" data-id=\"cea6416\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Join Our Newsletter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a661d14 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a661d14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ef8b73 elementor-button-align-center elementor-widget elementor-widget-form\" data-id=\"8ef8b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width_mobile&quot;:&quot;100&quot;,&quot;button_width_tablet&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Join our newsletter form - Blogs\" aria-label=\"Join our newsletter form - Blogs\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"115758\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"8ef8b73\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-field_3b3eedd elementor-col-100 elementor-sm-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_3b3eedd\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[field_3b3eedd]\" id=\"form-field-field_3b3eedd\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Please Enter Your Official Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_fc6a288 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_fc6a288\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tConsent\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_fc6a288]\" id=\"form-field-field_fc6a288\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_fc6a288\">By entering your email, you agree to receive marketing communication from Bizom. <\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_6aa799d elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_6aa799d\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LcXnG8sAAAAABcxaP45ZL-Ft8WMZu_lJQK3S8ZD\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons elementor-md-100 elementor-sm-100\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-grow\" type=\"submit\" id=\"newsletterSubmit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Subscribe Now<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<input type='hidden' name='lang' value='id' \/><\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82e31de elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-hidden-mobile elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"82e31de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd3b1b2 elementor-section-full_width elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"cd3b1b2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1d828b\" data-id=\"f1d828b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6fdf60 elementor-widget elementor-widget-heading\" data-id=\"b6fdf60\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Want to know how retail intelligence works?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03b06be elementor-align-center elementor-mobile-align-center elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"03b06be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/bizom.com\/id\/request-for-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"45.67\" height=\"24.794\" viewBox=\"0 0 45.67 24.794\"><defs><clipPath id=\"clip-path\"><rect id=\"Rectangle_860\" data-name=\"Rectangle 860\" width=\"45.67\" height=\"24.794\" fill=\"none\" stroke=\"#fff\" stroke-width=\"2\"><\/rect><\/clipPath><\/defs><g id=\"Group_4133\" data-name=\"Group 4133\" transform=\"translate(0 0)\"><g id=\"Group_4004\" data-name=\"Group 4004\" transform=\"translate(0 0)\" clip-path=\"url(#clip-path)\"><line id=\"Line_1\" data-name=\"Line 1\" x2=\"41.411\" transform=\"translate(1.815 12.58)\" fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\"><\/line><path id=\"Path_8844\" data-name=\"Path 8844\" d=\"M8.734.5,20.879,11.265,8.734,21.663\" transform=\"translate(22.977 1.316)\" fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\"><\/path><\/g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get a product tour<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-16ad57a e-con-full e-flex e-con e-parent\" data-id=\"16ad57a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2ad4b2b e-con-full e-flex e-con e-child\" data-id=\"2ad4b2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2e24d0 elementor-widget elementor-widget-heading\" data-id=\"e2e24d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Read more Blogs<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ea77bf elementor-posts--align-left elementor-grid-tablet-3 elementor-grid-3 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"5ea77bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns_tablet&quot;:&quot;3&quot;,&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-115758 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-bizom-insights\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/bizom.com\/id\/blog\/the-festive-effect-fmcg-growth-picks-up-pace-in-september\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"168\" src=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Festive-Effect-Blog-Feature-Image-300x168.webp\" class=\"attachment-medium size-medium wp-image-115760\" alt=\"\" data-attachment-id=\"115760\" data-permalink=\"https:\/\/bizom.com\/id\/blog\/the-festive-effect-fmcg-growth-picks-up-pace-in-september\/the-festive-effect-blog-feature-image\/\" data-orig-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Festive-Effect-Blog-Feature-Image.webp\" data-orig-size=\"1200,670\" data-comments-opened=\"0\" data-image-title=\"The Festive Effect &amp;#8211; Blog Feature Image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Festive-Effect-Blog-Feature-Image-1024x572.webp\" srcset=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Festive-Effect-Blog-Feature-Image-300x168.webp 300w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Festive-Effect-Blog-Feature-Image-1024x572.webp 1024w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Festive-Effect-Blog-Feature-Image-768x429.webp 768w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Festive-Effect-Blog-Feature-Image.webp 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/bizom.com\/id\/blog\/the-festive-effect-fmcg-growth-picks-up-pace-in-september\/\" target=&quot;_blank&quot;>\n\t\t\t\tThe Festive Effect: FMCG Growth Picks Up Pace in September\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-115040 post type-post status-publish format-standard has-post-thumbnail hentry category-bizom-insights category-ri-tour\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/bizom.com\/id\/blog\/the-new-rules-of-rtm-in-africa\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-New-Rules-of-RTM-in-Africa-300x150.png\" class=\"attachment-medium size-medium wp-image-115042\" alt=\"The New Rules of RTM in Africa Banner Image\" data-attachment-id=\"115042\" data-permalink=\"https:\/\/bizom.com\/id\/blog\/the-new-rules-of-rtm-in-africa\/the-new-rules-of-rtm-in-africa-2\/\" data-orig-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-New-Rules-of-RTM-in-Africa.png\" data-orig-size=\"2400,1200\" data-comments-opened=\"0\" data-image-title=\"The New Rules of RTM in Africa\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-New-Rules-of-RTM-in-Africa-1024x512.png\" srcset=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-New-Rules-of-RTM-in-Africa-300x150.png 300w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-New-Rules-of-RTM-in-Africa-1024x512.png 1024w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-New-Rules-of-RTM-in-Africa-768x384.png 768w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-New-Rules-of-RTM-in-Africa-1536x768.png 1536w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-New-Rules-of-RTM-in-Africa-2048x1024.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/bizom.com\/id\/blog\/the-new-rules-of-rtm-in-africa\/\" target=&quot;_blank&quot;>\n\t\t\t\tThe New Rules of RTM in Africa\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-114739 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-bizom-insights\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/bizom.com\/id\/blog\/personal-cares-festive-growth-story\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"168\" src=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/09\/From-More-Demand-to-More-Shelves-Blog-Feature-Image-300x168.webp\" class=\"attachment-medium size-medium wp-image-114744\" alt=\"\" data-attachment-id=\"114744\" data-permalink=\"https:\/\/bizom.com\/id\/blog\/personal-cares-festive-growth-story\/from-more-demand-to-more-shelves-blog-feature-image\/\" data-orig-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/09\/From-More-Demand-to-More-Shelves-Blog-Feature-Image.webp\" data-orig-size=\"1200,671\" data-comments-opened=\"0\" data-image-title=\"From More Demand to More Shelves &amp;#8211; Blog Feature Image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/09\/From-More-Demand-to-More-Shelves-Blog-Feature-Image-1024x573.webp\" srcset=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/09\/From-More-Demand-to-More-Shelves-Blog-Feature-Image-300x168.webp 300w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/09\/From-More-Demand-to-More-Shelves-Blog-Feature-Image-1024x573.webp 1024w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/09\/From-More-Demand-to-More-Shelves-Blog-Feature-Image-768x429.webp 768w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/09\/From-More-Demand-to-More-Shelves-Blog-Feature-Image.webp 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/bizom.com\/id\/blog\/personal-cares-festive-growth-story\/\" target=&quot;_blank&quot;>\n\t\t\t\tFrom More Demand to More Shelves: Personal Care\u2019s Festive Growth Story\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbe785f elementor-align-left elementor-tablet-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"fbe785f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/bizom.com\/id\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Festive Effect explores how FMCG growth picks up pace in September as festive demand builds, highlighting changing consumption trends and emerging opportunities for brands.<\/p>\n","protected":false},"author":189109218,"featured_media":115760,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":1584,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1584,1590],"tags":[],"class_list":["post-115758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-bizom-insights"],"acf":[],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/pc9AoL-u74","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Festive-Effect-Blog-Feature-Image.webp","_links":{"self":[{"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/posts\/115758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/users\/189109218"}],"replies":[{"embeddable":true,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/comments?post=115758"}],"version-history":[{"count":12,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/posts\/115758\/revisions"}],"predecessor-version":[{"id":115800,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/posts\/115758\/revisions\/115800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/media\/115760"}],"wp:attachment":[{"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/media?parent=115758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/categories?post=115758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/tags?post=115758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}