{"id":116360,"date":"2026-10-15T15:48:45","date_gmt":"2026-10-15T10:18:45","guid":{"rendered":"https:\/\/bizom.com\/?p=116360"},"modified":"2026-10-15T15:52:21","modified_gmt":"2026-10-15T10:22:21","slug":"are-labels-a-supply-chain-story-now","status":"publish","type":"post","link":"https:\/\/bizom.com\/id\/blog\/are-labels-a-supply-chain-story-now\/","title":{"rendered":"Are Labels a Supply Chain Story Now?"},"content":{"rendered":"\t\t
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Are Labels a Supply Chain Story Now?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tby Nidhi Agrawal\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tOktober 15, 2026 | 02<\/b> min read\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Share:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
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India\u2019s evolving food labelling rules are a reminder that compliance does not end with packaging. It extends to every warehouse, distributor and retail outlet.<\/span><\/em><\/p>

September 28, 2026<\/b><\/p>

The Supreme Court reserved its order on front-of-pack warning labels.<\/span><\/p>

October 6, 2026<\/b><\/p>

The Delhi High Court paused the \u201cenergy drink\u201d label order for PepsiCo and Monster, after a similar reprieve for Reliance.<\/span><\/p>

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These two court cases have turned packaging into an operations question. Whichever way the rulings go, someone has to change labels, move stock and brief thousands of retailers. That makes this a distribution challenge as much as a compliance one. Somewhat like revisiting a micro version of last year\u2019s GST reset story perhaps.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Where things stand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Warning labels:<\/b> FSSAI has proposed a red hexagonal label for products high in two or more of fat, sugar or salt, with declarations such as \u201cHIGH SUGAR\u201d or \u201cHIGHLY SWEETENED BEVERAGE\u201d.<\/span><\/p>

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Timelines<\/b>: The proposal reportedly allows about four months to finalise draft rules, then 365 days of voluntary compliance.\u00a0<\/span><\/p>

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Energy drinks:<\/b> FSSAI\u2019s June directive told makers of high-caffeine drinks to stop calling them \u201cenergy drinks\u201d. Reliance and PepsiCo say hundreds of millions of products were taken off the market and that state authorities seized stock. The Delhi High Court has now paused the order providing a breather for the \u200bcompanies after a months-long dispute that disrupted operations.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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What the courts and industry are saying\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The bench has been blunt about timing. Justice J B Pardiwala asked FSSAI: <\/span>\u201cWhy voluntary compliance for a year? Why do you need so much time?\u201d <\/span><\/i>In the energy drink matter, the Delhi High Court asked why the regulator had not given companies enough time, and said it was \u201cnever too late\u201d to correct the mistake.<\/span><\/p>

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Industry has argued from the other side. Mili Bhattacharya, a senior Coca-Cola India executive, called the idea that a symbol would inform consumers <\/span>\u201cvery simplistic.\u201d<\/span><\/i> Reliance\u2019s beverages arm told the court the moves <\/span>\u201care causing substantial disruption\u201d<\/span><\/i> to its operations.\u00a0<\/span><\/p>

Our view: <\/b>a shorter window is the safer thing to plan for. If the Court trims the year, the work that remains falls on distributors and sales teams. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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We have been there before<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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When GST 2.0 arrived, every tax rate, price and SKU record had to change in every system, on one day, across the whole channel. For a time being, two versions of the same SKU sitting in the market at once: in the distributor\u2019s godown, the wholesaler\u2019s stock and the kirana shelf.\u00a0<\/span><\/p>

At Bizom, we were prepared not just to manage the disruption but also showed how long-term thinking in product and process creates stability when it is needed most.<\/span><\/p>

We handled the GST 2.0 transition for <\/span>750+ brands, 3L+ distributors and 3.5L+ SKUs, with zero downtime<\/b>. In our customers\u2019 words:<\/span><\/p>