{"id":13387,"date":"2021-05-20T04:31:47","date_gmt":"2021-05-19T23:01:47","guid":{"rendered":"https:\/\/blog.bizom.in\/?p=3685"},"modified":"2026-07-17T10:10:30","modified_gmt":"2026-07-17T04:40:30","slug":"3-capabilities-that-are-making-middle-easts-retailers-massively-successful","status":"publish","type":"post","link":"https:\/\/bizom.com\/id\/blog\/3-capabilities-that-are-making-middle-easts-retailers-massively-successful\/","title":{"rendered":"3 Capabilities That Are Making Middle East Retailers Massively Successful!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13387\" class=\"elementor elementor-13387\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4d5bfd elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"f4d5bfd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c11ec5e\" data-id=\"6c11ec5e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4035cb8 elementor-widget elementor-widget-heading\" data-id=\"4035cb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">3 Capabilities That Are Making Middle East Retailers Massively Successful!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e0d2764 elementor-widget elementor-widget-author-box\" data-id=\"5e0d2764\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tby Mischelle Rebello\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-673cc2b5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"673cc2b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3da4739c elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"3da4739c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3f0c1c60\" data-id=\"3f0c1c60\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10140554 elementor-widget elementor-widget-text-editor\" data-id=\"10140554\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>May 20, 2021<strong> | 01<\/strong>\u00a0min read<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7978bd1e elementor-hidden-mobile\" data-id=\"7978bd1e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f78d046 elementor-widget elementor-widget-text-editor\" data-id=\"f78d046\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Share:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1a833da2\" data-id=\"1a833da2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db4b4a6 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"db4b4a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b74a7b7 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"4b74a7b7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bf07584\" data-id=\"6bf07584\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-944b98f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"944b98f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5dfe9cbe\" data-id=\"5dfe9cbe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f250ff5 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5f250ff5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1300\" height=\"655\" src=\"https:\/\/bizom.com\/wp-content\/smush-webp\/2021\/05\/Capabilities-That-Are-Making-Middle-East-Retailers-Massively-Successful-Blog-Banner.jpg.webp\" class=\"attachment-full size-full wp-image-68919\" alt=\"\" data-attachment-id=\"68919\" data-permalink=\"https:\/\/bizom.com\/id\/blog\/3-capabilities-that-are-making-middle-easts-retailers-massively-successful\/capabilities-that-are-making-middle-east-retailers-massively-successful-blog-banner\/\" data-orig-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2021\/05\/Capabilities-That-Are-Making-Middle-East-Retailers-Massively-Successful-Blog-Banner.jpg\" data-orig-size=\"1300,655\" data-comments-opened=\"1\" data-image-title=\"Capabilities That Are Making Middle East Retailers Massively Successful &amp;#8211; Blog Banner\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2021\/05\/Capabilities-That-Are-Making-Middle-East-Retailers-Massively-Successful-Blog-Banner.jpg\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/bizom.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Capabilities-That-Are-Making-Middle-East-Retailers-Massively-Successful-Blog-Banner.jpg&quot;}\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fa87b27 elementor-widget elementor-widget-text-editor\" data-id=\"2fa87b27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Why are we not surprised? Retailers are rethinking their assortment strategy and stocking fewer SKU units. It will impact brands\u2019 focus SKUs \u2013 what to push to retailers and their replenishment cycles. Still, there might be opportunities for brands to up the game of their retailers.<\/p>\n<p>The current economic climate can draw inferences from the Middle East when a few years ago, oil prices dropped, and geopolitical instability caused financial troubles. Then, its retailers relied on three capabilities to restore their markets, which continue to work.\u00a0<\/p>\n<p>Do you agree with the following three capabilities?<\/p>\n<p><strong>Capability #01:\u00a0<\/strong>Assortment Optimisation<\/p>\n<p>Create customer-focused assortments rather than supplier-led ones.<\/p>\n<p>Often retailers stock products based on what their suppliers are pushing or have the best margins. Instead, retailers need to focus on their customers\u2019 preferences. Tools like retailer apps can offer consumer insights and best-performing SKUs. These insights can help retailers make assortment decisions that best serve their customers.<\/p>\n<p>An India-based retailer from a tier-2 city created assortments based on customer preferences by reviewing product performances through a brand-enabled retailer app. He removed underperforming SKUs and added high-potential ones. As a result, his sales doubled, and margins improved by 5%.<\/p>\n<p><strong>Capability #02:\u00a0<\/strong>Supplier negotiations<\/p>\n<p>Data-driven negotiations to ensure margin gains and the best deals for their customers.<\/p>\n<p>Retailers can gain margin improvements of 3-5% by applying data insights during supplier negotiations. Retailers in developing economies need to invest in comprehensive retail analytics and track schemes and discounts to ensure sales and margin growth. It gives them the advantage of creating assortments and stocking products that can most benefit their customers.<\/p>\n<p><strong>Capability #03: Operational spend effectiveness<\/strong><\/p>\n<p>Optimise operations, selling, and marketing spending to align with high-growth brands.<\/p>\n<p>High-growth brands enable all-around growth for retailers by focusing on their digital transformation. The gains from such a transformation are access to valuable data and insights, enabling retailers to optimize their operational costs and profitability. Retailers tend to perceive such brands as invested in their growth.\u00a0\u00a0<\/p>\n<p>By enabling such a transformation for their retailers, brands empower themselves. It gives their category managers more wriggle room to negotiate with suppliers and focus on the success of their retailers. Disrupted supply chains notwithstanding, the<span>\u00a0<\/span><a rel=\"noreferrer noopener\" href=\"https:\/\/retail.economictimes.indiatimes.com\/news\/industry\/global-economic-demand-is-back-supply-is-the-problem-\/82654655\" target=\"_blank\">global demand for CPG<\/a><span>\u00a0<\/span>is also back with a vengeance. Let\u2019s make the best of it.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5a2e0b02 parent-sticky elementor-hidden-mobile\" data-id=\"5a2e0b02\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c949d1c titlesticky e-flex e-con-boxed e-con e-parent\" data-id=\"c949d1c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56f2650f e-flex e-con-boxed e-con e-child\" data-id=\"56f2650f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div 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id=\"form-field-field_fc6a288\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_fc6a288\">By entering your email, you agree to receive marketing communication from Bizom. <\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_6aa799d elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_6aa799d\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LcXnG8sAAAAABcxaP45ZL-Ft8WMZu_lJQK3S8ZD\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons elementor-md-100 elementor-sm-100\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-grow\" type=\"submit\" id=\"newsletterSubmit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Subscribe Now<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<input type='hidden' name='lang' value='id' \/><\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bb6e65 elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-hidden-mobile elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"4bb6e65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ef83b07 elementor-section-full_width elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"7ef83b07\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7603fef5\" data-id=\"7603fef5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-636bd7a3 elementor-widget elementor-widget-heading\" data-id=\"636bd7a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Want to know how retail intelligence works?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2750bfdc elementor-align-center elementor-mobile-align-center elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"2750bfdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/bizom.com\/id\/request-for-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"45.67\" height=\"24.794\" viewBox=\"0 0 45.67 24.794\"><defs><clipPath id=\"clip-path\"><rect id=\"Rectangle_860\" data-name=\"Rectangle 860\" width=\"45.67\" height=\"24.794\" fill=\"none\" stroke=\"#fff\" stroke-width=\"2\"><\/rect><\/clipPath><\/defs><g id=\"Group_4133\" data-name=\"Group 4133\" transform=\"translate(0 0)\"><g id=\"Group_4004\" data-name=\"Group 4004\" transform=\"translate(0 0)\" clip-path=\"url(#clip-path)\"><line id=\"Line_1\" data-name=\"Line 1\" x2=\"41.411\" transform=\"translate(1.815 12.58)\" fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\"><\/line><path id=\"Path_8844\" data-name=\"Path 8844\" d=\"M8.734.5,20.879,11.265,8.734,21.663\" transform=\"translate(22.977 1.316)\" fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\"><\/path><\/g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get a product tour<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1dae4a55 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"1dae4a55\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62cc98c7\" data-id=\"62cc98c7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51cf603a elementor-widget elementor-widget-heading\" data-id=\"51cf603a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Read more Blogs<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-390ddbf elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"390ddbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-115758 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-bizom-insights\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/bizom.com\/id\/blog\/the-festive-effect-fmcg-growth-picks-up-pace-in-september\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"168\" src=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Festive-Effect-Blog-Feature-Image-300x168.webp\" class=\"attachment-medium size-medium wp-image-115760\" alt=\"\" data-attachment-id=\"115760\" data-permalink=\"https:\/\/bizom.com\/id\/blog\/the-festive-effect-fmcg-growth-picks-up-pace-in-september\/the-festive-effect-blog-feature-image\/\" data-orig-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Festive-Effect-Blog-Feature-Image.webp\" data-orig-size=\"1200,670\" data-comments-opened=\"0\" data-image-title=\"The Festive Effect &amp;#8211; Blog Feature Image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Festive-Effect-Blog-Feature-Image-1024x572.webp\" srcset=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Festive-Effect-Blog-Feature-Image-300x168.webp 300w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Festive-Effect-Blog-Feature-Image-1024x572.webp 1024w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Festive-Effect-Blog-Feature-Image-768x429.webp 768w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Festive-Effect-Blog-Feature-Image.webp 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/bizom.com\/id\/blog\/the-festive-effect-fmcg-growth-picks-up-pace-in-september\/\" target=&quot;_blank&quot;>\n\t\t\t\tThe Festive Effect: FMCG Growth Picks Up Pace in September\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-115040 post type-post status-publish format-standard has-post-thumbnail hentry category-bizom-insights category-ri-tour\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/bizom.com\/id\/blog\/the-new-rules-of-rtm-in-africa\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-New-Rules-of-RTM-in-Africa-300x150.png\" class=\"attachment-medium size-medium wp-image-115042\" alt=\"The New Rules of RTM in Africa Banner Image\" data-attachment-id=\"115042\" data-permalink=\"https:\/\/bizom.com\/id\/blog\/the-new-rules-of-rtm-in-africa\/the-new-rules-of-rtm-in-africa-2\/\" data-orig-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-New-Rules-of-RTM-in-Africa.png\" data-orig-size=\"2400,1200\" data-comments-opened=\"0\" data-image-title=\"The New Rules of RTM in Africa\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-New-Rules-of-RTM-in-Africa-1024x512.png\" srcset=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-New-Rules-of-RTM-in-Africa-300x150.png 300w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-New-Rules-of-RTM-in-Africa-1024x512.png 1024w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-New-Rules-of-RTM-in-Africa-768x384.png 768w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-New-Rules-of-RTM-in-Africa-1536x768.png 1536w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-New-Rules-of-RTM-in-Africa-2048x1024.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/bizom.com\/id\/blog\/the-new-rules-of-rtm-in-africa\/\" target=&quot;_blank&quot;>\n\t\t\t\tThe New Rules of RTM in Africa\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-114739 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-bizom-insights\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/bizom.com\/id\/blog\/personal-cares-festive-growth-story\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"168\" src=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/09\/From-More-Demand-to-More-Shelves-Blog-Feature-Image-300x168.webp\" class=\"attachment-medium size-medium wp-image-114744\" alt=\"\" data-attachment-id=\"114744\" data-permalink=\"https:\/\/bizom.com\/id\/blog\/personal-cares-festive-growth-story\/from-more-demand-to-more-shelves-blog-feature-image\/\" data-orig-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/09\/From-More-Demand-to-More-Shelves-Blog-Feature-Image.webp\" data-orig-size=\"1200,671\" data-comments-opened=\"0\" data-image-title=\"From More Demand to More Shelves &amp;#8211; Blog Feature Image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/09\/From-More-Demand-to-More-Shelves-Blog-Feature-Image-1024x573.webp\" srcset=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/09\/From-More-Demand-to-More-Shelves-Blog-Feature-Image-300x168.webp 300w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/09\/From-More-Demand-to-More-Shelves-Blog-Feature-Image-1024x573.webp 1024w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/09\/From-More-Demand-to-More-Shelves-Blog-Feature-Image-768x429.webp 768w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/09\/From-More-Demand-to-More-Shelves-Blog-Feature-Image.webp 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/bizom.com\/id\/blog\/personal-cares-festive-growth-story\/\" target=&quot;_blank&quot;>\n\t\t\t\tFrom More Demand to More Shelves: Personal Care\u2019s Festive Growth Story\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-865f7a3 elementor-align-left elementor-tablet-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"865f7a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/bizom.com\/id\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>May 20, 2021 | 01\u00a0min read Share: Why are we not surprised? Retailers are rethinking their assortment strategy and stocking fewer SKU units. It will impact brands\u2019 focus SKUs \u2013 what to push to retailers and their replenishment cycles. Still, there might be opportunities for brands to up the game<\/p>\n","protected":false},"author":189108787,"featured_media":68919,"comment_status":"open","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":1590,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1584,1590],"tags":[2000,2049,1669,2001,1816,1821,2023],"class_list":["post-13387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-bizom-insights","tag-assortment","tag-bizom-smart-merchandising","tag-data-analytics","tag-middle-east","tag-retailer-app","tag-retailers","tag-smart-merchandising"],"acf":[],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/pc9AoL-3tV","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/bizom.com\/wp-content\/uploads\/2021\/05\/Capabilities-That-Are-Making-Middle-East-Retailers-Massively-Successful-Blog-Banner.jpg","_links":{"self":[{"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/posts\/13387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/users\/189108787"}],"replies":[{"embeddable":true,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/comments?post=13387"}],"version-history":[{"count":3,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/posts\/13387\/revisions"}],"predecessor-version":[{"id":111754,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/posts\/13387\/revisions\/111754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/media\/68919"}],"wp:attachment":[{"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/media?parent=13387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/categories?post=13387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/tags?post=13387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}