{"id":90859,"date":"2025-07-10T12:57:42","date_gmt":"2025-07-10T07:27:42","guid":{"rendered":"https:\/\/bizom.com\/?p=90859"},"modified":"2026-09-08T14:03:37","modified_gmt":"2026-09-08T08:33:37","slug":"bad-master-data-is-killing-good-ai","status":"publish","type":"post","link":"https:\/\/bizom.com\/id\/blog\/bad-master-data-is-killing-good-ai\/","title":{"rendered":"Bad Master Data Is Killing Good AI: The Hidden Barrier to ROI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"90859\" class=\"elementor elementor-90859\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af10957 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"af10957\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34d8e2f\" data-id=\"34d8e2f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbc6c21 elementor-widget elementor-widget-heading\" data-id=\"dbc6c21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Bad Master Data Is Killing Good AI: The Hidden Barrier to ROI<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff5c85f elementor-widget elementor-widget-author-box\" data-id=\"ff5c85f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tby Suruchi Sundriyal\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f691887 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f691887\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-abf1126 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"abf1126\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-def9fe3\" data-id=\"def9fe3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e491092 elementor-widget elementor-widget-text-editor\" data-id=\"e491092\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>July 10 2025<strong> | 04<\/strong>\u00a0min read<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6c837ca elementor-hidden-mobile\" data-id=\"6c837ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da542c0 elementor-widget elementor-widget-text-editor\" data-id=\"da542c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Share:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1c30fe1\" data-id=\"1c30fe1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88444e9 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"88444e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c24dae3 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"c24dae3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-afc7e27\" data-id=\"afc7e27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c5e6675 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c5e6675\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c7e1315\" data-id=\"c7e1315\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db84a93 elementor-widget elementor-widget-image\" data-id=\"db84a93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"422\" src=\"https:\/\/bizom.com\/wp-content\/uploads\/2025\/07\/Newsletter-Bad-Master-Data-Is-Killing-Good-AI-1024x576.gif\" class=\"attachment-large size-large wp-image-90863\" alt=\"Newsletter - Bad Master Data Is Killing Good AI\" srcset=\"https:\/\/bizom.com\/wp-content\/uploads\/2025\/07\/Newsletter-Bad-Master-Data-Is-Killing-Good-AI-1024x576.gif 1024w, https:\/\/bizom.com\/wp-content\/uploads\/2025\/07\/Newsletter-Bad-Master-Data-Is-Killing-Good-AI-300x169.gif 300w, https:\/\/bizom.com\/wp-content\/uploads\/2025\/07\/Newsletter-Bad-Master-Data-Is-Killing-Good-AI-768x432.gif 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" data-attachment-id=\"90863\" data-permalink=\"https:\/\/bizom.com\/id\/newsletter-bad-master-data-is-killing-good-ai\/\" data-orig-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2025\/07\/Newsletter-Bad-Master-Data-Is-Killing-Good-AI.gif\" data-orig-size=\"1152,648\" data-comments-opened=\"0\" data-image-title=\"Newsletter &amp;#8211; Bad Master Data Is Killing Good AI\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2025\/07\/Newsletter-Bad-Master-Data-Is-Killing-Good-AI-1024x576.gif\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3777f41 elementor-widget elementor-widget-text-editor\" data-id=\"3777f41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At The Real Intelligence Tour in Kolkata, a sobering truth emerged from brand leaders across industries: <\/span><b>&#8220;We&#8217;ve spent crores on tech. But if the outlet universe is 30% duplicate, we&#8217;re scaling garbage.&#8221;<\/b><\/p><p><span style=\"font-weight: 400;\">This candid admission from a tour participant captures a crisis that&#8217;s plaguing AI adoption across India.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Kolkata, after Delhi, Kenya, Mumbai, and Bangalore was a strategic step. As the gateway to Eastern India and the main hub of communication for the North East Indian states, Kolkata represents a critical distribution nerve center where data quality issues have particularly acute implications.<\/span><\/p><p><span style=\"font-weight: 400;\">The city of joy, with a GDP of $220 billion (as of 2024), serves as the prime business, commercial and financial hub of eastern India. For FMCG brands, this means that data inconsistencies in the Kolkata market don&#8217;t just affect local operations\u2014they cascade across the entire eastern region, amplifying the garbage-in-garbage-out problem that AI initiatives face.<\/span><\/p><p><span style=\"font-weight: 400;\">While the promise of artificial intelligence has never been brighter, the foundation it&#8217;s built on\u2014data\u2014remains dangerously unstable, particularly in complex distribution networks like those radiating from Kolkata&#8217;s wholesale markets.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5421861 elementor-widget elementor-widget-image\" data-id=\"5421861\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"474\" src=\"https:\/\/bizom.com\/wp-content\/uploads\/2025\/07\/Bad-Master-Data-Is-Killing-Good-AI-Feature-Image-1024x647.webp\" class=\"attachment-large size-large wp-image-107454\" alt=\"Bad Master Data Is Killing Good AI - Feature Image\" srcset=\"https:\/\/bizom.com\/wp-content\/uploads\/2025\/07\/Bad-Master-Data-Is-Killing-Good-AI-Feature-Image-1024x647.webp 1024w, https:\/\/bizom.com\/wp-content\/uploads\/2025\/07\/Bad-Master-Data-Is-Killing-Good-AI-Feature-Image-300x190.webp 300w, https:\/\/bizom.com\/wp-content\/uploads\/2025\/07\/Bad-Master-Data-Is-Killing-Good-AI-Feature-Image-768x485.webp 768w, https:\/\/bizom.com\/wp-content\/uploads\/2025\/07\/Bad-Master-Data-Is-Killing-Good-AI-Feature-Image.webp 1200w\" sizes=\"(max-width: 750px) 100vw, 750px\" data-attachment-id=\"107454\" data-permalink=\"https:\/\/bizom.com\/id\/blog\/bad-master-data-is-killing-good-ai\/bad-master-data-is-killing-good-ai-feature-image\/\" data-orig-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2025\/07\/Bad-Master-Data-Is-Killing-Good-AI-Feature-Image.webp\" data-orig-size=\"1200,758\" data-comments-opened=\"0\" data-image-title=\"Bad Master Data Is Killing Good AI &amp;#8211; Feature Image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2025\/07\/Bad-Master-Data-Is-Killing-Good-AI-Feature-Image-1024x647.webp\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e45af6 elementor-widget elementor-widget-text-editor\" data-id=\"9e45af6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>The Numbers Don&#8217;t Lie: India&#8217;s Data Quality Crisis<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67f900b elementor-widget elementor-widget-text-editor\" data-id=\"67f900b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The statistics paint a stark picture of India&#8217;s data challenges:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04da227 elementor-widget elementor-widget-image\" data-id=\"04da227\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"793\" src=\"https:\/\/bizom.com\/wp-content\/uploads\/2025\/07\/Indias-Data-Quality-Crisis.png\" class=\"attachment-large size-large wp-image-90862\" alt=\"India&apos;s Data Quality Crisis\" data-attachment-id=\"90862\" data-permalink=\"https:\/\/bizom.com\/id\/indias-data-quality-crisis\/\" data-orig-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2025\/07\/Indias-Data-Quality-Crisis.png\" data-orig-size=\"1558,1648\" data-comments-opened=\"0\" data-image-title=\"India&amp;#8217;s Data Quality Crisis\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2025\/07\/Indias-Data-Quality-Crisis.png\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d890d0b elementor-widget elementor-widget-text-editor\" data-id=\"d890d0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><p><span style=\"font-weight: 400;\">This data crisis isn&#8217;t just a technical problem. It&#8217;s a business catastrophe waiting to happen.<\/span><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81bfec6 elementor-widget elementor-widget-text-editor\" data-id=\"81bfec6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>The Real Intelligence Tour Revelation<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15d47fb elementor-widget elementor-widget-text-editor\" data-id=\"15d47fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The tour participants&#8217; confessions revealed the uncomfortable truth: <\/span><b>Bad master data is killing good AI.<\/b><span style=\"font-weight: 400;\"> Almost every brand admitted that messy data is their biggest barrier to ROI. The issues are endemic:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Duplicate outlets<\/b><span style=\"font-weight: 400;\"> plaguing channel management<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unclean beat plans<\/b><span style=\"font-weight: 400;\"> undermining field force efficiency<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Inconsistent product catalogs<\/b><span style=\"font-weight: 400;\"> creating chaos in inventory management<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fragmented customer data<\/b><span style=\"font-weight: 400;\"> preventing personalised experiences<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">As one participant noted, AI is being retooled not to drive growth, but to fix what Excel broke\u2014a damning indictment of the current state of enterprise data management.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bca95a0 elementor-widget elementor-widget-text-editor\" data-id=\"bca95a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>The Hidden Costs of Data Chaos<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8414c63 elementor-widget elementor-widget-text-editor\" data-id=\"8414c63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Master Data Management (MDM) programs are often considered indirect to other business transformation objectives, yet they can directly impact a company&#8217;s top and bottom line. Poor master data creates cascading problems:<\/span><\/p><p><b>Revenue Impact:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lost sales due to stockouts from inaccurate inventory data<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Missed opportunities from incomplete customer profiles<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduced market penetration due to outlet duplication<\/span><\/li><\/ul><p><b>Operational Inefficiency:<\/b><\/p><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Field force visiting the same outlets multiple times<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wasted promotional spend on non-existent or duplicate retailers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delayed decision-making due to conflicting data sources<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6660620 elementor-widget elementor-widget-text-editor\" data-id=\"6660620\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>The AI Adoption Paradox: High Investment, Low Returns<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dc966b elementor-widget elementor-widget-text-editor\" data-id=\"9dc966b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">India witnessed substantial growth in AI adoption in 2024, with over 90% of businesses integrating AI technologies into their operations. Yet, barriers to AI adoption include poor data quality, which is a concern for 56% of companies.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dffbae elementor-widget elementor-widget-image\" data-id=\"1dffbae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"395\" src=\"https:\/\/bizom.com\/wp-content\/uploads\/2025\/07\/The-AI-Adoption-Paradox.png\" class=\"attachment-large size-large wp-image-90860\" alt=\"The AI Adoption Paradox\" data-attachment-id=\"90860\" data-permalink=\"https:\/\/bizom.com\/id\/the-ai-adoption-paradox\/\" data-orig-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2025\/07\/The-AI-Adoption-Paradox.png\" data-orig-size=\"2048,1079\" data-comments-opened=\"0\" data-image-title=\"The AI Adoption Paradox\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2025\/07\/The-AI-Adoption-Paradox.png\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b19a45c elementor-widget elementor-widget-text-editor\" data-id=\"b19a45c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><p><b>The Shareholder Value Question:<\/b><span style=\"font-weight: 400;\"> When C-suite executives expect 4x returns within one year from AI investments, but companies are &#8220;scaling garbage&#8221; due to poor data quality, the board-level questions become inevitable:<\/span><\/p><ul><li><b>Are we throwing good money after bad?<\/b><\/li><li><b>Should we pause AI initiatives until data foundations are solid?<\/b><\/li><li><b>How do we justify continued AI spending without measurable ROI?<\/b><\/li><\/ul><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c80e36 elementor-widget elementor-widget-text-editor\" data-id=\"7c80e36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>The Outlet Universe Crisis<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f62facf elementor-widget elementor-widget-text-editor\" data-id=\"f62facf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For consumer brands, the outlet universe is their lifeline. When 30% of outlets are duplicates\u2014as revealed at the tour\u2014the implications are staggering:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Inflated market size calculations<\/b><span style=\"font-weight: 400;\"> leading to unrealistic targets<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Misallocated resources<\/b><span style=\"font-weight: 400;\"> with field teams visiting the same outlets repeatedly<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Skewed performance metrics<\/b><span style=\"font-weight: 400;\"> making it impossible to measure true market penetration<\/span><\/li><\/ul><p><b>Compromised AI models<\/b><span style=\"font-weight: 400;\"> trained on garbage data producing garbage insights<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8c6c46 elementor-widget elementor-widget-text-editor\" data-id=\"e8c6c46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Enter Bizom: Powering Clean, Actionable Data<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c65e758 elementor-widget elementor-widget-text-editor\" data-id=\"c65e758\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While brands grapple with data chaos, solutions exist. Bizom&#8217;s approach to outlet cleaning and master data management offers a pathway out of this crisis:<\/span><\/p><p><b>Comprehensive Data Digitisation:<\/b><span style=\"font-weight: 400;\"> Bizom helps brands digitise their channels, sales force, and retailers through their RTM platform, creating a single source of truth for outlet data.<\/span><\/p><p><b>AI-Powered Deduplication:<\/b><span style=\"font-weight: 400;\"> The technology is bolstered with cutting-edge features like image recognition and artificial intelligence, enabling automated identification and removal of duplicate outlets.<\/span><\/p><p><b>Real-Time Data Validation:<\/b><span style=\"font-weight: 400;\"> Through continuous monitoring and validation, Bizom ensures that outlet data remains clean and accurate, preventing the garbage-in-garbage-out scenario that plagues AI initiatives.<\/span><\/p><p><b>Proven Results:<\/b><span style=\"font-weight: 400;\"> Bizom&#8217;s RTM platform helps 750+ CPG brands automate their end-to-end sales and distribution, with measurable outcomes including 30% sales growth and 18% increase in outlet reach for various brands.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>Quantifiable Business Outcomes:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>30% sales growth<\/b><span style=\"font-weight: 400;\"> in key markets for leading packaged water brands<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>$42M in projected savings<\/b><span style=\"font-weight: 400;\"> by stopping scheme leakages for beverage leaders<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>96% increase in productive calls<\/b><span style=\"font-weight: 400;\"> for consumer durables brands<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>18% increase in outlet reach<\/b><span style=\"font-weight: 400;\"> for global health and hygiene leaders<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>113% increase in drop-sizes<\/b><span style=\"font-weight: 400;\"> for confectionery brands<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5661af elementor-widget elementor-widget-text-editor\" data-id=\"a5661af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>The Path Forward: From Data Chaos to AI Success<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-448fe5d elementor-widget elementor-widget-text-editor\" data-id=\"448fe5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The Real Intelligence Tour&#8217;s key insight is clear: <\/span><b>You cannot build intelligent systems on unintelligent data.<\/b><span style=\"font-weight: 400;\"> For brands to realise their AI ambitions, they must:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f71fd5d elementor-widget elementor-widget-image\" data-id=\"f71fd5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"535\" src=\"https:\/\/bizom.com\/wp-content\/uploads\/2025\/07\/Data-Management-Improvement-Process.png\" class=\"attachment-large size-large wp-image-90861\" alt=\"The AI Adoption Paradox\" data-attachment-id=\"90861\" data-permalink=\"https:\/\/bizom.com\/id\/data-management-improvement-process\/\" data-orig-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2025\/07\/Data-Management-Improvement-Process.png\" data-orig-size=\"2019,1439\" data-comments-opened=\"0\" data-image-title=\"Data Management Improvement Process\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2025\/07\/Data-Management-Improvement-Process.png\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61e0b31 elementor-widget elementor-widget-text-editor\" data-id=\"61e0b31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Next stop? Pune.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f22f6d elementor-widget elementor-widget-text-editor\" data-id=\"9f22f6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><p><span style=\"font-weight: 400;\">The brands that will win in the AI era are those that recognise this truth and act on it. They&#8217;ll stop scaling garbage and start building on solid data foundations.<\/span><\/p><p><b>The question isn&#8217;t whether AI will transform business &#8211; it&#8217;s whether your data is ready for the transformation.<\/b><\/p><p><span style=\"font-weight: 400;\">The Real Intelligence Tour now moves to Pune &#8211; India\u2019s innovation corridor and a hotbed of FMCG disruption. As brands gear up to unlock 4X ROI from AI, the spotlight shifts to one foundational imperative: data hygiene.<\/span><\/p><p><span style=\"font-weight: 400;\">Join us in Pune to decode how Bizom is helping CPG leaders turn fragmented, inaccurate retail data into a strategic growth engine. Because in this new AI-led era, only those who fix the fundamentals will scale the future.<\/span><\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da39537 elementor-widget elementor-widget-text-editor\" data-id=\"da39537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><p><a href=\"https:\/\/bizom.com\/ritour\/#ri_tour_register\"><b>Secure your Seat<\/b><\/a><\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5872ec4 parent-sticky elementor-hidden-mobile\" data-id=\"5872ec4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27ac3ad titlesticky e-flex e-con-boxed e-con e-parent\" data-id=\"27ac3ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-29d1c2a e-flex e-con-boxed e-con e-child\" data-id=\"29d1c2a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfefd5a elementor-widget elementor-widget-heading\" data-id=\"dfefd5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Join Our Newsletter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcc31e5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"dcc31e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-756ea4e elementor-button-align-center elementor-widget elementor-widget-form\" data-id=\"756ea4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width_mobile&quot;:&quot;100&quot;,&quot;button_width_tablet&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Join our newsletter form - Blogs\" aria-label=\"Join our newsletter form - Blogs\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"90859\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"756ea4e\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-field_3b3eedd elementor-col-100 elementor-sm-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_3b3eedd\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[field_3b3eedd]\" id=\"form-field-field_3b3eedd\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Please Enter Your Official Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_fc6a288 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_fc6a288\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tConsent\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_fc6a288]\" id=\"form-field-field_fc6a288\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_fc6a288\">By entering your email, you agree to receive marketing communication from Bizom. <\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_6aa799d elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_6aa799d\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LcXnG8sAAAAABcxaP45ZL-Ft8WMZu_lJQK3S8ZD\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons elementor-md-100 elementor-sm-100\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-grow\" type=\"submit\" id=\"newsletterSubmit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Subscribe Now<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<input type='hidden' name='lang' value='id' \/><\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-561b037 elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-hidden-mobile elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"561b037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b676dfa elementor-section-full_width elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"b676dfa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9846523\" data-id=\"9846523\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8a7590 elementor-widget elementor-widget-heading\" data-id=\"a8a7590\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Want to know how retail intelligence works?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83619b6 elementor-align-center elementor-mobile-align-center elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"83619b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/bizom.com\/id\/request-for-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"45.67\" height=\"24.794\" viewBox=\"0 0 45.67 24.794\"><defs><clipPath id=\"clip-path\"><rect id=\"Rectangle_860\" data-name=\"Rectangle 860\" width=\"45.67\" height=\"24.794\" fill=\"none\" stroke=\"#fff\" stroke-width=\"2\"><\/rect><\/clipPath><\/defs><g id=\"Group_4133\" data-name=\"Group 4133\" transform=\"translate(0 0)\"><g id=\"Group_4004\" data-name=\"Group 4004\" transform=\"translate(0 0)\" clip-path=\"url(#clip-path)\"><line id=\"Line_1\" data-name=\"Line 1\" x2=\"41.411\" transform=\"translate(1.815 12.58)\" fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\"><\/line><path id=\"Path_8844\" data-name=\"Path 8844\" d=\"M8.734.5,20.879,11.265,8.734,21.663\" transform=\"translate(22.977 1.316)\" fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\"><\/path><\/g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get a product tour<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-0241ba5 e-con-full e-flex e-con e-parent\" data-id=\"0241ba5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-af9cae0 e-con-full e-flex e-con e-child\" data-id=\"af9cae0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79ce05a elementor-widget elementor-widget-heading\" data-id=\"79ce05a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Read more Blogs<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f22a264 elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"f22a264\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-115040 post type-post status-publish format-standard has-post-thumbnail hentry category-bizom-insights category-ri-tour\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/bizom.com\/id\/blog\/the-new-rules-of-rtm-in-africa\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-New-Rules-of-RTM-in-Africa-300x150.png\" class=\"attachment-medium size-medium wp-image-115042\" alt=\"The New Rules of RTM in Africa Banner Image\" data-attachment-id=\"115042\" data-permalink=\"https:\/\/bizom.com\/id\/blog\/the-new-rules-of-rtm-in-africa\/the-new-rules-of-rtm-in-africa-2\/\" data-orig-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-New-Rules-of-RTM-in-Africa.png\" data-orig-size=\"2400,1200\" data-comments-opened=\"0\" data-image-title=\"The New Rules of RTM in Africa\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-New-Rules-of-RTM-in-Africa-1024x512.png\" srcset=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-New-Rules-of-RTM-in-Africa-300x150.png 300w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-New-Rules-of-RTM-in-Africa-1024x512.png 1024w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-New-Rules-of-RTM-in-Africa-768x384.png 768w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-New-Rules-of-RTM-in-Africa-1536x768.png 1536w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-New-Rules-of-RTM-in-Africa-2048x1024.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/bizom.com\/id\/blog\/the-new-rules-of-rtm-in-africa\/\" target=&quot;_blank&quot;>\n\t\t\t\tThe New Rules of RTM in Africa\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-113625 post type-post status-publish format-standard has-post-thumbnail hentry category-bizom-insights category-ri-tour\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/bizom.com\/id\/blog\/from-realtime-visibility-to-realtime-actionability\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"146\" src=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/08\/From-realtime-visibility-to-realtime-actionability-Blog-Feature-Image-300x146.webp\" class=\"attachment-medium size-medium wp-image-113627\" alt=\"From realtime visibility to realtime actionability - Blog Feature Image\" data-attachment-id=\"113627\" data-permalink=\"https:\/\/bizom.com\/id\/blog\/from-realtime-visibility-to-realtime-actionability\/from-realtime-visibility-to-realtime-actionability-blog-feature-image\/\" data-orig-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/08\/From-realtime-visibility-to-realtime-actionability-Blog-Feature-Image.webp\" data-orig-size=\"1200,582\" data-comments-opened=\"0\" data-image-title=\"From realtime visibility to realtime actionability &amp;#8211; Blog Feature Image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/08\/From-realtime-visibility-to-realtime-actionability-Blog-Feature-Image-1024x497.webp\" srcset=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/08\/From-realtime-visibility-to-realtime-actionability-Blog-Feature-Image-300x146.webp 300w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/08\/From-realtime-visibility-to-realtime-actionability-Blog-Feature-Image-1024x497.webp 1024w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/08\/From-realtime-visibility-to-realtime-actionability-Blog-Feature-Image-768x372.webp 768w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/08\/From-realtime-visibility-to-realtime-actionability-Blog-Feature-Image.webp 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/bizom.com\/id\/blog\/from-realtime-visibility-to-realtime-actionability\/\" target=&quot;_blank&quot;>\n\t\t\t\tFrom Realtime Visibility to Realtime Actionability\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-112510 post type-post status-publish format-standard has-post-thumbnail hentry category-bizom-insights category-ri-tour\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/bizom.com\/id\/blog\/the-age-of-agents-intelligence-that-works-with-you-ri-tour-s3-sri-lanka\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"190\" src=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/07\/The-Age-of-Agents_-Intelligence-That-Works-With-You-RI-Tour-3.0-Sri-Lanka-Feature-Image-300x190.webp\" class=\"attachment-medium size-medium wp-image-112533\" alt=\"The Age of Agents_ Intelligence That Works With You - RI Tour 3.0 Sri Lanka - Feature Image\" data-attachment-id=\"112533\" data-permalink=\"https:\/\/bizom.com\/id\/blog\/the-age-of-agents-intelligence-that-works-with-you-ri-tour-s3-sri-lanka\/the-age-of-agents_-intelligence-that-works-with-you-ri-tour-3-0-sri-lanka-feature-image\/\" data-orig-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/07\/The-Age-of-Agents_-Intelligence-That-Works-With-You-RI-Tour-3.0-Sri-Lanka-Feature-Image.webp\" data-orig-size=\"1200,758\" data-comments-opened=\"0\" data-image-title=\"The Age of Agents_ Intelligence That Works With You &amp;#8211; RI Tour 3.0 Sri Lanka &amp;#8211; Feature Image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/07\/The-Age-of-Agents_-Intelligence-That-Works-With-You-RI-Tour-3.0-Sri-Lanka-Feature-Image-1024x647.webp\" srcset=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/07\/The-Age-of-Agents_-Intelligence-That-Works-With-You-RI-Tour-3.0-Sri-Lanka-Feature-Image-300x190.webp 300w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/07\/The-Age-of-Agents_-Intelligence-That-Works-With-You-RI-Tour-3.0-Sri-Lanka-Feature-Image-1024x647.webp 1024w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/07\/The-Age-of-Agents_-Intelligence-That-Works-With-You-RI-Tour-3.0-Sri-Lanka-Feature-Image-768x485.webp 768w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/07\/The-Age-of-Agents_-Intelligence-That-Works-With-You-RI-Tour-3.0-Sri-Lanka-Feature-Image.webp 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/bizom.com\/id\/blog\/the-age-of-agents-intelligence-that-works-with-you-ri-tour-s3-sri-lanka\/\" target=&quot;_blank&quot;>\n\t\t\t\tThe Age of Agents: Intelligence That Works With You &#8211; RI Tour 3.0 Sri Lanka\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c79f489 elementor-align-left elementor-tablet-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"c79f489\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/bizom.com\/id\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>With 40 crore pilgrims, a \u20b92,000 crore branding opportunity and the ad spending surging by 300%, the Maha Kumbh Mela isn\u2019t just a spiritual phenomenon<\/p>\n","protected":false},"author":189109220,"featured_media":107454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":3877,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1584,3877],"tags":[],"class_list":["post-90859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-ri-tour"],"acf":[],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/pc9AoL-nDt","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/bizom.com\/wp-content\/uploads\/2025\/07\/Bad-Master-Data-Is-Killing-Good-AI-Feature-Image.webp","_links":{"self":[{"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/posts\/90859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/users\/189109220"}],"replies":[{"embeddable":true,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/comments?post=90859"}],"version-history":[{"count":1,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/posts\/90859\/revisions"}],"predecessor-version":[{"id":112047,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/posts\/90859\/revisions\/112047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/media\/107454"}],"wp:attachment":[{"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/media?parent=90859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/categories?post=90859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/tags?post=90859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}