{"id":96624,"date":"2025-11-20T17:42:28","date_gmt":"2025-11-20T12:12:28","guid":{"rendered":"https:\/\/bizom.com\/?p=96624"},"modified":"2026-09-08T13:58:05","modified_gmt":"2026-09-08T08:28:05","slug":"kirana-pulse-october-2025-india-reveals-its-hidden-appetite","status":"publish","type":"post","link":"https:\/\/bizom.com\/id\/blog\/kirana-pulse-october-2025-india-reveals-its-hidden-appetite\/","title":{"rendered":"Kirana Pulse October 2025: India Reveals Its Hidden Appetite"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"96624\" class=\"elementor elementor-96624\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af10957 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"af10957\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34d8e2f\" data-id=\"34d8e2f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35f5975 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"35f5975\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kirana Pulse October 2025: India Reveals Its Hidden Appetite<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff5c85f elementor-widget elementor-widget-author-box\" data-id=\"ff5c85f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tby Aftab Sheikh\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f691887 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f691887\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-abf1126 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"abf1126\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-def9fe3\" data-id=\"def9fe3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e491092 elementor-widget elementor-widget-text-editor\" data-id=\"e491092\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nov 20, 2025<strong> | 04<\/strong>\u00a0min read<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6c837ca elementor-hidden-mobile\" data-id=\"6c837ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da542c0 elementor-widget elementor-widget-text-editor\" data-id=\"da542c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Share:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1c30fe1\" data-id=\"1c30fe1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88444e9 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"88444e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c24dae3 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"c24dae3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-afc7e27\" data-id=\"afc7e27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c5e6675 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c5e6675\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c7e1315\" data-id=\"c7e1315\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db84a93 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"db84a93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"412\" src=\"https:\/\/bizom.com\/wp-content\/uploads\/2025\/11\/Kirana-Pulse-Report-October.png\" class=\"attachment-large size-large wp-image-96628\" alt=\"Kirana Pulse Report October Banner Image\" data-attachment-id=\"96628\" data-permalink=\"https:\/\/bizom.com\/id\/blog\/kirana-pulse-october-2025-india-reveals-its-hidden-appetite\/kirana-pulse-report-october\/\" data-orig-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2025\/11\/Kirana-Pulse-Report-October.png\" data-orig-size=\"2048,1125\" data-comments-opened=\"0\" data-image-title=\"Kirana Pulse Report October\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2025\/11\/Kirana-Pulse-Report-October.png\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3777f41 elementor-widget elementor-widget-text-editor\" data-id=\"3777f41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span>October delivered growth, but more importantly, it delivered clues.<br \/><br \/>Subtle shifts in kirana behaviour, regional demand, category mixes and retailer choices revealed where India\u2019s CPG market is truly heading. This week\u2019s newsletter captures those signals with clarity, but the full report contains the real competitive edge.<\/span><\/p><p><span>Here is your preview.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa1ba2a elementor-widget elementor-widget-text-editor\" data-id=\"aa1ba2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span><strong>A Methodology Built for Truth, Not Assumptions<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff0089d elementor-widget elementor-widget-text-editor\" data-id=\"ff0089d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span>Before we step deeper, you should know how this intelligence was gathered.<\/span><\/p><p><span>Not from surveys.<br \/>Not from hunches.<br \/><br \/>But from millions of real transactions, captured through Bizom\u2019s ever-listening ecosystem: outlet orders, retailer behaviour, distributor velocity, Bizom One marketplace trends, and a blend of public signals like satellite mappings, socio economic clues, and micro market breadcrumbs.<\/span><\/p><p><span>Every number is anonymised, aggregated, and kneaded through bottom up models that treat each category like a breathing organism.<br \/><br \/>There is no make believe here. Only verified pulse.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a932b3 elementor-widget elementor-widget-text-editor\" data-id=\"1a932b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span><strong>A Country Moving in Two Directions at Once<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-595e934 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"595e934\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bizom.co.in\/products\/the-kirana-pulse-report-october-2025\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"470\" src=\"https:\/\/bizom.com\/wp-content\/uploads\/2025\/11\/October-Kirana-Report-Graph.png\" class=\"attachment-large size-large wp-image-96630\" alt=\"October Kirana Report Graph\" data-attachment-id=\"96630\" data-permalink=\"https:\/\/bizom.com\/id\/blog\/kirana-pulse-october-2025-india-reveals-its-hidden-appetite\/october-kirana-report-graph\/\" data-orig-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2025\/11\/October-Kirana-Report-Graph.png\" data-orig-size=\"2034,1274\" data-comments-opened=\"0\" data-image-title=\"October Kirana Report Graph\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2025\/11\/October-Kirana-Report-Graph.png\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0387838 elementor-widget elementor-widget-text-editor\" data-id=\"0387838\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span>India\u2019s FMCG market rebounded to\u00a0<strong>6.8%<\/strong>\u00a0growth, up from just\u00a0<strong>2.4%\u00a0<\/strong>in September. Yet beneath this promising headline, a deeper transformation was visible. Urban India grew\u00a0<strong>6.3%<\/strong>, while non-urban India outpaced it at\u00a0<strong>7.1%<\/strong>.<\/span><\/p><p>Within categories, the hierarchy was unmistakable.<\/p><p><span>The most striking signal of October came from Dairy. It did not simply grow; it surged at\u00a0<strong>18.6% YoY<\/strong>, with urban India posting an extraordinary\u00a0<strong>24.9%\u00a0<\/strong>increase. Ghee alone commanded nearly half the category\u2019s share.<\/span><\/p><p>Personal Care followed with a strong\u00a0<strong>XX%<\/strong>\u00a0expansion, driven by the combined weight of skincare, oral care and hair care.<\/p><p><span>Chocolates and Confectionery held their momentum at\u00a0<strong>XX%<\/strong>. The most interesting aspect was the surge in non-metro towns, where growth reached\u00a0<strong>XX%<\/strong>, signalling that modern gifting habits are no longer driven only by urban centres.<\/span><\/p><p><span>Commodities grew\u00a0<strong>XX%<\/strong>, supported by edible oil stability and strong stocking in spices, grains and flours. Packaged Foods grew at a moderate\u00a0<strong>XX%<\/strong>, influenced by a shift toward home cooking in metros.\u00a0<\/span><\/p><p>Home Care stabilised at\u00a0a minimal\u00a0<strong>X%<\/strong>, lifted mildly by festive cleaning rituals but held back by softer rotation in core categories such as floor and toilet cleaners.<\/p><p><span>The only category that slipped was Beverages, declining\u00a0<strong>X% YoY<\/strong>, with urban India seeing a sharper\u00a0<strong>minus X%<\/strong>\u00a0correction. After months of strong summer-led consumption, October signalled a clear cooling in impulse-driven purchases.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42575a5 elementor-widget elementor-widget-text-editor\" data-id=\"42575a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span><strong>The Investment Patterns Behind the Shelves<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a221124 elementor-widget elementor-widget-text-editor\" data-id=\"a221124\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span>Trade investment patterns revealed the real competitive tactics of October.<\/span><\/p><p>In Beverages, brands leaned heavily into small packs with\u00a0<strong>+6.02% YoY<\/strong>\u00a0growth and mid packs at\u00a0<strong>+9.40%\u00a0<\/strong>, while large formats\u00a0<strong>declined 2.26%<\/strong>.<\/p><p>In Commodities, Masalas saw large-pack spends jump\u00a0<strong>1.4%<\/strong>, but Oils declined across small, medium and large sizes, signalling price-stability discipline.<\/p><p>Fabric Care remained a brand-favourite with strong trade support:\u00a0<strong>+XX%\u00a0<\/strong>in small packs,\u00a0<strong>+XX%<\/strong>\u00a0in medium, and a minimal\u00a0<strong>+XX%\u00a0<\/strong>in large.<\/p><p>Dishwasher Liquids did the opposite, with large-pack spends dropping\u00a0<strong>X%<\/strong>, hinting at recalibrated priorities after earlier inventory pushes.<\/p><p>In Packaged Foods, Snacks &amp; Biscuits saw high-rotation packs increase up to\u00a0<strong>X%<\/strong>, while Spreads &amp; Sauces received heavy backing across sizes, rising up to\u00a0<strong>X%<\/strong>\u00a0in large formats.<\/p><p>Skin Care brands went all-in on penetration, raising small-pack spends\u00a0<strong>X%<\/strong>, while cutting medium and large formats.<\/p><p><span>These numbers reveal exactly where brands defended their turf, where they probed for expansion, and where they quietly stepped back to protect margins.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f093a3b elementor-widget elementor-widget-text-editor\" data-id=\"f093a3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember1117\" class=\"ember-view reader-text-block__heading-2\"><strong>The Cities and Towns That Led the Month.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-741218c elementor-widget elementor-widget-text-editor\" data-id=\"741218c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span>While metros like\u00a0<strong>Delhi NCR, Mumbai, <\/strong><\/span><span><strong>Bengaluru<\/strong>\u00a0and\u00a0<strong>Hyderabad<\/strong>\u00a0drove performance in categories such as Dairy, Personal Care and Packaged Foods, the real momentum pockets appeared beyond them.<\/span><\/p><p>Non-metros such as\u00a0<strong>Lucknow, Jaipur,<\/strong>\u00a0<strong>Mysore,<\/strong>\u00a0among others,\u00a0emerged as high-rotation centers across multiple categories. These markets now shape national volume growth as strongly as metros.<\/p><p><span>The <a href=\"https:\/\/bizom.com\/reports\/the-kirana-pulse-october-2025\/\"><strong>full report<\/strong><\/a> breaks down leadership by category, showing which cities are setting the tone for 2026.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2213740 elementor-widget elementor-widget-text-editor\" data-id=\"2213740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember1117\" class=\"ember-view reader-text-block__heading-2\"><strong>The Full Report Holds the Real Power.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca69b28 elementor-widget elementor-widget-text-editor\" data-id=\"ca69b28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span>The complete Kirana Pulse is not a single-month snapshot. It is a\u00a0<strong>10-month intelligence vault\u00a0<\/strong>that captures every shift in India\u2019s CPG landscape from\u00a0<strong>January to October 2025<\/strong>.<\/span><\/p><p>One edition. Ten months of verified retail behaviour. A full-market lens that no other platform in India can offer.<\/p><p>Bizom\u2019s vantage point makes this possible. Our ecosystem spans across:<\/p><ul><li><p><strong>35+ countries<\/strong><\/p><\/li><li><p><strong><span>750+ brands<\/span><\/strong><\/p><\/li><li><p><strong><span>300,000+ distributors<\/span><\/strong><\/p><\/li><li><p><strong><span>8 million+ retailers<\/span><\/strong><\/p><\/li><li><p><strong><span>250,000+ sales reps<\/span><\/strong><\/p><\/li><li><p><strong><span>20 billion USD+ in annual GMV<\/span><\/strong><\/p><\/li><\/ul><p><span>It is why the Pulse sees inflection points long before they appear in sales reports. When you study the full edition, you are not just reading market data, you are reading the real behaviour of India\u2019s CPG engine, captured at national scale.<\/span><\/p><p>The full report brings together October\u2019s shifts with month-by-month patterns across 2025, delivering:<\/p><ol><li><span><strong>Clear category-wise growth\u00a0<\/strong>movements across Dairy, Personal Care, Commodities, Confectionery, Packaged Foods, Home Care, and Beverages<\/span><\/li><li><span><strong>Deep subcategory splits\u00a0<\/strong>that highlight which segments carried the month\u2019s momentum.<\/span><\/li><li><span><strong>Top-performing cities and non-metro clusters<\/strong>\u00a0used by brands for planning<\/span><\/li><li><span><strong>Regional shifts<\/strong>\u00a0across India\u2019s North, South, East and West markets, split by urban and non-urban demand<\/span><\/li><li><span>A view of\u00a0<strong>category resets<\/strong>\u00a0compared with previous months<\/span><\/li><li><span>Movements in\u00a0<strong>trade spends across pack sizes<\/strong><\/span><\/li><li><span>Changes in\u00a0<strong>kirana reach\u00a0<\/strong>that reflect real channel penetration<\/span><\/li><\/ol><p><span>If your decisions depend on understanding where demand is flowing, which formats are winning and which micro-markets are quietly reshaping national trends, you will want the full Pulse.<br \/><strong><br \/><\/strong><strong>Your first look at India\u2019s hottest CPG shifts starts here.<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f188181 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f188181\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bizom.com\/reports\/the-kirana-pulse-october-2025\/\">\n\t\t\t\t\t\t<span 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elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b676dfa elementor-section-full_width elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"b676dfa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9846523\" data-id=\"9846523\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8a7590 elementor-widget elementor-widget-heading\" data-id=\"a8a7590\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Want to know how retail intelligence works?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83619b6 elementor-align-center elementor-mobile-align-center elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"83619b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/bizom.com\/id\/permintaan-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"45.67\" height=\"24.794\" viewBox=\"0 0 45.67 24.794\"><defs><clipPath id=\"clip-path\"><rect id=\"Rectangle_860\" data-name=\"Rectangle 860\" width=\"45.67\" height=\"24.794\" fill=\"none\" stroke=\"#fff\" stroke-width=\"2\"><\/rect><\/clipPath><\/defs><g id=\"Group_4133\" data-name=\"Group 4133\" transform=\"translate(0 0)\"><g id=\"Group_4004\" data-name=\"Group 4004\" transform=\"translate(0 0)\" clip-path=\"url(#clip-path)\"><line id=\"Line_1\" data-name=\"Line 1\" x2=\"41.411\" transform=\"translate(1.815 12.58)\" fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\"><\/line><path id=\"Path_8844\" data-name=\"Path 8844\" d=\"M8.734.5,20.879,11.265,8.734,21.663\" transform=\"translate(22.977 1.316)\" fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\"><\/path><\/g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get a product tour<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-0241ba5 e-con-full e-flex e-con e-parent\" data-id=\"0241ba5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-af9cae0 e-con-full e-flex e-con e-child\" data-id=\"af9cae0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79ce05a elementor-widget elementor-widget-heading\" data-id=\"79ce05a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Read more Blogs<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f22a264 elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"f22a264\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-117422 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-bizom-insights\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/bizom.com\/id\/blog\/the-diwali-hangover-nobody-plans-for\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Diwali-hangover-nobody-plans-for-Blog-Feature-image-300x169.webp\" class=\"attachment-medium size-medium wp-image-117428\" alt=\"\" data-attachment-id=\"117428\" data-permalink=\"https:\/\/bizom.com\/id\/blog\/the-diwali-hangover-nobody-plans-for\/the-diwali-hangover-nobody-plans-for-blog-feature-image\/\" data-orig-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Diwali-hangover-nobody-plans-for-Blog-Feature-image.webp\" data-orig-size=\"1200,675\" data-comments-opened=\"0\" data-image-title=\"The Diwali hangover nobody plans for &amp;#8211; Blog Feature image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Diwali-hangover-nobody-plans-for-Blog-Feature-image-1024x576.webp\" srcset=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Diwali-hangover-nobody-plans-for-Blog-Feature-image-300x169.webp 300w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Diwali-hangover-nobody-plans-for-Blog-Feature-image-1024x576.webp 1024w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Diwali-hangover-nobody-plans-for-Blog-Feature-image-768x432.webp 768w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/The-Diwali-hangover-nobody-plans-for-Blog-Feature-image.webp 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/bizom.com\/id\/blog\/the-diwali-hangover-nobody-plans-for\/\" target=&quot;_blank&quot;>\n\t\t\t\tThe Diwali hangover nobody plans for\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-116792 post type-post status-publish format-standard has-post-thumbnail hentry category-bizom-insights\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/bizom.com\/id\/blog\/is-your-diwali-scheme-being-ghosted\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/Is-Your-Diwali-Scheme-Being-Ghosted-Blog-feature-image-300x169.webp\" class=\"attachment-medium size-medium wp-image-116795\" alt=\"\" data-attachment-id=\"116795\" data-permalink=\"https:\/\/bizom.com\/id\/blog\/is-your-diwali-scheme-being-ghosted\/is-your-diwali-scheme-being-ghosted-blog-feature-image\/\" data-orig-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/Is-Your-Diwali-Scheme-Being-Ghosted-Blog-feature-image.webp\" data-orig-size=\"1200,675\" data-comments-opened=\"0\" data-image-title=\"Is Your Diwali Scheme Being Ghosted &amp;#8211; Blog feature image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/Is-Your-Diwali-Scheme-Being-Ghosted-Blog-feature-image-1024x576.webp\" srcset=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/Is-Your-Diwali-Scheme-Being-Ghosted-Blog-feature-image-300x169.webp 300w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/Is-Your-Diwali-Scheme-Being-Ghosted-Blog-feature-image-1024x576.webp 1024w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/Is-Your-Diwali-Scheme-Being-Ghosted-Blog-feature-image-768x432.webp 768w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/Is-Your-Diwali-Scheme-Being-Ghosted-Blog-feature-image.webp 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/bizom.com\/id\/blog\/is-your-diwali-scheme-being-ghosted\/\" target=&quot;_blank&quot;>\n\t\t\t\tIs Your Diwali Scheme Being Ghosted?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-116360 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-bizom-insights\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/bizom.com\/id\/blog\/are-labels-a-supply-chain-story-now\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/Are-Labels-a-Supply-Chain-Story-Now-Blog-Feature-Image-300x169.webp\" class=\"attachment-medium size-medium wp-image-116363\" alt=\"\" data-attachment-id=\"116363\" data-permalink=\"https:\/\/bizom.com\/id\/blog\/are-labels-a-supply-chain-story-now\/are-labels-a-supply-chain-story-now-blog-feature-image\/\" data-orig-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/Are-Labels-a-Supply-Chain-Story-Now-Blog-Feature-Image.webp\" data-orig-size=\"1200,675\" data-comments-opened=\"0\" data-image-title=\"Are Labels a Supply Chain Story Now &amp;#8211; Blog Feature Image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/Are-Labels-a-Supply-Chain-Story-Now-Blog-Feature-Image-1024x576.webp\" srcset=\"https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/Are-Labels-a-Supply-Chain-Story-Now-Blog-Feature-Image-300x169.webp 300w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/Are-Labels-a-Supply-Chain-Story-Now-Blog-Feature-Image-1024x576.webp 1024w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/Are-Labels-a-Supply-Chain-Story-Now-Blog-Feature-Image-768x432.webp 768w, https:\/\/bizom.com\/wp-content\/uploads\/2026\/10\/Are-Labels-a-Supply-Chain-Story-Now-Blog-Feature-Image.webp 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/bizom.com\/id\/blog\/are-labels-a-supply-chain-story-now\/\" target=&quot;_blank&quot;>\n\t\t\t\tAre Labels a Supply Chain Story Now?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c79f489 elementor-align-left elementor-tablet-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"c79f489\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/bizom.com\/id\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Kirana Pulse October 2025: India Reveals Its Hidden Appetite Nov 20, 2025 | 04\u00a0min read Share: October delivered growth, but more importantly, it delivered clues. Subtle shifts in kirana behaviour, regional demand, category mixes and retailer choices revealed where India\u2019s CPG market is truly heading. This week\u2019s newsletter captures those<\/p>\n","protected":false},"author":189109215,"featured_media":96628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":1590,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1590],"tags":[],"class_list":["post-96624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bizom-insights"],"acf":[],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/pc9AoL-p8s","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/bizom.com\/wp-content\/uploads\/2025\/11\/Kirana-Pulse-Report-October.png","_links":{"self":[{"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/posts\/96624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/users\/189109215"}],"replies":[{"embeddable":true,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/comments?post=96624"}],"version-history":[{"count":0,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/posts\/96624\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/media\/96628"}],"wp:attachment":[{"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/media?parent=96624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/categories?post=96624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizom.com\/id\/wp-json\/wp\/v2\/tags?post=96624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}