Jo dikhta hai, woh bikta hai – But how can Indian Kirana stores achieve this?

The Internet has turned our existence upside down. It has revolutionized communications to the extent that it is now our preferred medium of everyday communication. In almost everything we do, we use the Internet.

The Internet has turned our existence upside down. It has revolutionized communications to the extent that it is now our preferred medium of everyday communication. In almost everything we do, we use the Internet. 

It has also opened up a world of opportunities – learning opportunities for those who want to acquire a skill and disruptive growth opportunities for many others.  In addition, information that was only limited to the elite few is now in the hands of billions, helping us achieve faster results. The most prominent example of this is the CoWin app – providing actionable information to millions in minutes!

The past year has been damaging for businesses, both big and small.  However, the contribution of Kirana stores in keeping our economy active and meeting the essential needs of every customer is worthy of recognition.  Thus, brands that have spent years nurturing this channel of supply reaped the most benefits during this pandemic.

Then why is it that established brands choose to create a new channel of supply to meet the needs of their internet-savvy customers?  In some cases, also lose out to rookie brands with a broader internet reach!

Can FMCG brands leverage their existing channel and step up their game?  Smaller stores are actively trying to be a part of the growing internet community – but will they be successful without a big thrust from their biggest suppliers?

Is it time to unlock the power of the internet for your most trusted channel and achieve roof shattering growth? 

Jo dikhta hai, Woh Bikta hai – But visibility is not limited to in-store shelves. It also encompasses all your customers’ devices.

Brands need to help their customers find their products easily, to boost retail sales. Thus the first step towards increasing product visibility of retail products is creating a search tool for FMCG products. Like, Find My Product – which can help customers locate nearby shops that have the brand’s products in stock at that moment. Customers can even find the contact details of the shops, along with the name and directions. This search tool can be tremendously helpful for FMCG brands to ensure that they don’t miss out on sales due to unavailability. 

To activate this tool for your users, connect with us at marketing@mobisy.com for a free demo.

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