Multi-Touch Distribution to Scale Sales & Unilever’s Digital Purpose

by Mischelle Rebello

June 11, 2020 | 01 min read


Bella Ciao Ciao Ciao 

There’s so much happening in the world today that we can’t help but get a bit emotional. Bella Ciao, a classic Italian protest song that also makes Money Heist characters dance, seems like the perfect song to sing along to; on a loop.  

We have been considering about the changes in retail execution and the new reality of digital supply chains. Alan Jope, CEO, of Unilever in an interview with Bloomberg says it plainly, “The world is too uncertain now. However, there are some things that are known. We are going into a recessionary environment. And companies, ourselves included, should be thinking about value propositions and making sure that cash-starved consumers are able to access high-quality products at the lower-cost end of the pricing spectrum. And we’re busy with that.” 

“Secondly, people are fearful. And so hygiene, cocooning, the distance economy, staying at home—those are all going to be big trends. And there’s going to be a secular shift from out-of-home consumption back into in-home consumption. How we shop, consume media, pay for things, and live our lives is only becoming more digital.”

Watching these digital consumer trends and behavior every day is something that you as a consumer brand must do. You can do it by embedding technology across your value chain. We are helping more than 500 consumer brands to become future-fit businesses and grow their sales exponentially in the new normal with our Multi-Touch Retail Execution Platform. 

The Contactless Customer

2020 has ushered in a new normal: the Contactless Customer. 

Your customers want to engage with you but without any of the touchy-feely interactions, which were a constant. They are demanding “contactless” retail execution from you. On that small change hinges your entire business. 

Small as it may be, being contactless means one and one thing only – the digital transformation of your supply chain. Bear in mind that your customer still wants all the perks of being your favored retailer. Of course, she wants you to continue providing that fast-selling product at the right price at the right location. They want your distributors and salespeople to know their stock levels and have enough stocks to deliver with speeds matching that of any self-respecting delivery service. The benchmarks of old still hold. You have to do more now at much less. 

For more than 500 consumer brands, the Bizom Multi-Touch Retail Execution Platform is a vital part of their digital transformation. The Multi-Touch Platform helps you to become more intuitive about the needs of your retailers, raise and fulfill orders from anywhere, and connect directly with your customers. It can help you to triple engagements with your customers by leveraging a range of digital touches. A well-orchestrated multi-touch retail execution has done wonders for many of our customers. 

Bizom’s Multi-Touch Platform is here to help all our customers navigate the changes of the new normal, transform their businesses faster and achieve the desired RoI. 

We have created the Multi-Touch Distribution Playbook for Emerging Markets as a ready reckoner for sales, distribution, and IT leaders and other executives. The playbook helps understand the relevance of technological solutions in creating the data and analytics required for any strategic decisions in these uncertain times.

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