Nigeria, the largest consumer market in the African continent, and home to more than 230 million consumers, 250+ ethnic groups and 500 languages, is infused with one of the world’s youngest demographics, a very high potential for urbanization and a beaming future driven by rapid digitalization across the country.

This creates a booming market for Fast-moving consumer goods (FMCG), making them a crucial component of the Nigerian economy. FMCG companies in Nigeria face a highly competitive market, with low-profit margins, rapid product development cycles, and stringent regulatory requirements.

In this report, we will analyze the current FMCG scenario in Nigeria, the challenges faced by FMCG companies selling in the country, and explore the growth opportunities available in this sector.