All Posts Bizom Insights
Is Your Business eRTM Ready?
Last year, the business landscape evolved, and so did the execution models. It became evident that D2C powered by B2B eCommerce Marketplace is the future of CPG in emerging markets.
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RTM Lessons from India’s Insurgent Brands
Brands such as Unibic, Epigamia, 4700 BC, PeeSafe, Ustraa, Soufull, and Wingreens did not exist ten years back, yet have managed to take on large consumer brands and change the competitive landscape. These brands have even outpaced their category growth rates. A quick look at all these brands will tell Read more…
All Posts Decoding Distribution
4 Supply Chain Questions to Ask in 2021
Brands that have successfully transformed their supply chain address four key challenges.
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4 Steps to Set Up & Grow a B2B eCommerce Channel
We are always nosing around the digitalisation approaches of CPG’s big baddies and looking for growth trends. The latest report from Economic Times on Unilever’s growth focus gives a bang for our buck (Coz we’ve been talking about it for so long!). The Surf Excel and Dove soap maker will Read more…
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Infographic: The Impact of Automating Your Route-to-Market
Happy New Year! We’d like to maintain it is a happy start. There will always be a storming and ours is to steadily move forward. Like the consumer goods companies that are building B2B eCommerce Marketplaces to digitise their route-to-market journeys and supply chains. Still, it’s often hard to imagine how that Read more…
All Posts Decoding Distribution
Would You do a Money Heist?
With a whole lot of us confined to our homes in 2020, I hope you have had the opportunity to enjoy this series.
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Top 5 RTM Strategies of 2020
We are in the last month of 2020 and is that a collective sigh that we hear? Is 2021 going to be any better? Thankfully, two global developments have brought some cheer, and markets are responding in kind. Thank you, Joe Biden and COVID-19 vaccine. All the optimism almost makes Read more…
All Posts Decoding Distribution
4 Best Practices for a Category Manager
Here are four best practices that can aid all category managers to analyse your category performance.
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How is your distribution impacted by new shopping behaviours?
Shopping behaviours across the world have changed. What does it mean for your distribution? Especially since consumers are shopping online more and are connecting directly with brands in greater numbers. Here’s a view of what McKinsey reports has changed in the emerging markets of India, Indonesia and South Africa. How Read more…
All Posts Retail Intelligence
Wanna build a B2B eCommerce marketplace? But can you deliver?
The Bizom team identified this opportunity back in 2016 and even launched our own B2B eCommerce product called Distiman.
