Sebamed’s Coup & 5 Must-Haves for Mid-Market CPG Brands

The brouhaha around soaps lately has me wondering if the pH debate is worth it. There is a fatigue with off-the-shelf mass consumption products. Consumers seem to prefer soaps made by niche brands like Sebamed which are cruelty-free and organic. There’s a perception that such products are better because they are made from wholesome materials with fewer chemicals. Read more…