Podcast
Growing Digitally With Data – Shell India’s Digital Transformation Journey
Manifesting even a small change in the supply chain, can be a daunting task. So how does digitally transforming the supply chain look like?
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Supply Chain Hack From Kitchen Racks
How many utensils do you have at home? And how many among them do you use?
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3 Capabilities That Are Making Middle East’s Retailers Massively Successful!
Why are we not surprised? Retailers are rethinking their assortment strategy and stocking fewer SKU units. It will impact brands’ focus SKUs – what to push to retailers and their replenishment cycles. Still, there might be opportunities for brands to up the game of their retailers. The current economic climate Read more…
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Fire Up Your Sales With These Summer Trends
January is the beginning of the last quarter of the financial year for many CPG companies in India. It is also the last chance to bridge target gaps. It’s the quarter that determines promotions, sales incentives and growth for professionals across the industry. Despite the gloom of 2020, Jan-21 opened Read more…
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Boost Sales with Data-driven Approach to Merchandising at the Shelf
To gain excellence in retail execution, CPG brands are beginning to invest substantive resources in the organization. Their sales and marketing teams focus on data to unlock the insights required to capitalize on market opportunities. Such teams evaluate three types of data sets to create their route-to-market strategies: Field data Read more…
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Chocolates vs. Lipstick Index & Building an IPL-like Data Analytics Organisation
In the age of selfies, you’d think cosmetic sales are recession-proof. They were during the recessions of the Dot Com bubble burst, 9/11 and the 2008 banking crisis. In the early 2000s recession, it was Leonard Lauder, the Chairman of the Estee Lauder Board, who famously coined the phrase Lipstick Index to Read more…
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Leading dairy brand’s tech focus to transform a traditional business into a value-added products giant
In a market where the freshness of dairy products is taken for granted, managing logistics and a distribution system that enables and sustains quality standards is a tremendous challenge. Despite the complexities posed by the traditional trade-dominated industry in India, CPG and FMCG companies have turned to technology to simplify Read more…
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Data Helps 2 Brands Beat the Lockdown with Continuous Product Availability
Godzilla of Availability. Really? If that’s your question then clearly you are not up to date on monster movies. Godzilla is Earth’s saviour now. Just like consumer brands. For their power play during the pandemic despite the headwinds of political uncertainties across the world. Data played a significant role in Read more…
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Rural Demand Outpaces Urban, HUL & Dabur Concur
40% There’s someone who is always telling how 40 is the new 20. That someone is almost always an extroverted 60-year-old or a patronising 30-year-old. Both are delusional. 40 is 40 with its warts and all. We are not delusional because we rely on data. Numbers tell the truth. In Read more…
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May the Force be With You! How Going Digital is Necessary to Propel Your Business into the Next Orbit of Growth
Often times we’ve seen intelligent-looking people (generally wearing a suit :)) take the podium in conferences and give out the war cry of “Digital Transformation”. The many humble souls in the audience (yours truly included) often end up wondering what this really means. Well, a few years of being partners Read more…
