Digital Transformation is key to getting Data insights for deeper Retail Penetration.
The digital divide in retail is widening now more than ever. The downpour of the pandemic has resulted in two types of retailers – ones who were forced to shut shop and the ones who recorded growth by choosing digital transformation. Thus the concept of “survival of the fittest” has never been more evident in the context of retail.
Brands that have successfully transformed their supply chain address four key challenges.
The brouhaha around soaps lately has me wondering if the pH debate is worth it. There is a fatigue with off-the-shelf mass consumption products. Consumers seem to prefer soaps made by niche brands like Sebamed which are cruelty-free and organic. There’s a perception that such products are better because they are made from wholesome materials with fewer chemicals. Read more…
The most significant change has been in the digital transformation of the world’s supply chains.
If you are in CPG here are three golden rules to keep it simple and give businesses the real business ROI.
Apparently, there’s a fine line between genius and insanity. Makes us wonder if there’s a Russell Crowe’s John Nash in every brand and sales manager. In that, the obsessive seeing of numbers everywhere. If you find yourself thinking that there’s more than a touch of insanity in you these days, Read more…
We have been talking a lot about Route to Market digitisation lately. It is a burning issue for CPG brands. We are observing it in the strategic decisions of our customers who have ramped up the digital transformation of their RTM processes. While there is no one approach to winning in markets Read more…
Starting with the delivery methodology, here are some fundamental tenets and approaches that your technology partner should follow and bring to the table.
Godzilla of Availability. Really? If that’s your question then clearly you are not up to date on monster movies. Godzilla is Earth’s saviour now. Just like consumer brands. For their power play during the pandemic despite the headwinds of political uncertainties across the world. Data played a significant role in Read more…
3 steps and you will have your entire universe and more to drive the sales growth you aspire to and our brands already see.
