All Posts Decoding Distribution
Budget 2022 Strengthens The Long Term Foundations For Indian FMCG
We live in a world where a wave isn’t necessarily the ocean wave that helps calm the mind and kindles fond memories.
All Posts Retail Intelligence
How Adversity & Technology were Unibic’s Best Friends to Grow to a ₹500 Crore Company
At UNIBIC, we believe that every problem brings a set of opportunities, and only by acting on them can we emerge successfully.
All Posts Bizom Insights
Is IPL bigger than Diwali for FMCG?
Mangoes in summer. Beverages during IPL. Mithai at Diwali. Ghee and dairy products during Janmashtami and regional festivals. Indian consumers have certain preferences, and it reflects the increased consumption of those food categories. The seasonality for consumption is impacted by sporting events, cultural traditions, festivals and even the weather. But 2020 is the year Read more…
All Posts Decoding Distribution
Best practices to increase retailer adoption for self ordering
The challenge was to increase sales by 300% in one year. How did I do it?
All Posts Decoding Distribution
How can Consumer Businesses handle COVID-19
As the world braces for the worst, businesses are desperately turning to technology.
All Posts Bizom Insights
What’s Ahead for India’s FMCG
It’s IPL season soon, and we are excited. Yes, we are one of those optimistic sorts who believe despite every reason not to. We are incorrigible about these things. So when India Inc continues to ring the IPL cash registers, and FMCG enterprises line up to create another season of Read more…
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The Next Big Digital Disruption in FMCG Distribution
Unlike Election 2019 exit polls and the totally unsatisfactory finale of Game of Thrones, AI delivers. Yet, consumer brands lag behind in innovating around sales and modernizing supply chain processes. Why? IT Strategy and marketing leaders from some of the top consumer brands that we work with spoke about the reasons behind Read more…
All Posts Decoding Distribution
6 Steps for FMCG companies to Conquer New Territories
Today brands need to build a team capable of adopting and leveraging the capabilities of tech tools to derive greater success and conquer new territories faster and more easily.
All Posts Retail Intelligence
Beat Optimization for FMCG – The Traveling Salesman Chronicles
“Is the travelling salesman problem an NP-hard or an NP-easy problem?” our CEO asked one of the new R&D employees at Mobisy.
All Posts Decoding Distribution
How to Stay Ahead of the Top FMCG Trends for 2019
This article tells you towards a couple of the best predictions out there and help you figure out how you can future-proof your consumer brand to align with those predictions.
