Attend Chai with CPG Leaders at Ahmedabad - November 23, 2022

Budget 2022 Strengthens The Long Term Foundations For Indian FMCG

Budget 2022 Strengthens The Long Term Foundations For Indian FMCG

We live in a world where a wave isn’t necessarily the ocean wave that helps calm the mind and kindles fond memories. Instead, it’s often a reminder of the pandemic that’s repeatedly affecting and altering the way we live.
Another life-altering event in the life of any Indian business is the country’s annual budget which our finance minister has yet again brought out on 1st February 2022. 

Is IPL bigger than Diwali for FMCG_

Is IPL bigger than Diwali for FMCG?

Mangoes in summer. Beverages during IPL. Mithai at Diwali. Ghee and dairy products during Janmashtami and regional festivals. Indian consumers have certain preferences, and it reflects the increased consumption for those food categories. The seasonality for consumption is impacted by sporting events, cultural traditions, festivals and even the weather. But 2020 is the year Read more…

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