Gaining market-share by altering retailer behavior through technology is no easy difficult task. All great things begin with a DESIRE to make it happen. Some brands like Bausch & Lomb, Jyothy Laboratories, Praash, Unibic , Dhamija & many other brands showed great Desire make things happen and followed it up Read more…
Apparently, there’s a fine line between genius and insanity. Makes us wonder if there’s a Russell Crowe’s John Nash in every brand and sales manager. In that, the obsessive seeing of numbers everywhere. If you find yourself thinking that there’s more than a touch of insanity in you these days, Read more…
AVAILABILITY eats brand for breakfast and then some… This statement may have kicked up a storm before COVID-19 hit us, but now it’s clear as water. Consumer goods brands were caught with their pants down. That, by itself, wasn’t bad. After all, nobody estimated the extent of the crisis before Read more…
All For Love We love our visitors. Do you know anybody who says they don’t? Still, you can’t hustle the hustlers. At least, not our visitors. Our visitors are also constant learners. They seem to want to read all that we have to say about growing sales and the role of Read more…
Hello, Local is Vocal. It took a lockdown to put the spotlight on local brands like BL Agro (Bail Kolhu oil), Unibic, Fena, Capital Foods and others. These brands used their nimble supply chains to plug in the gaps left by the Goliaths whose distribution networks collapsed in the times Read more…
‘Disruption’ is the most commonly used word after ‘unprecedented’ in the current times. Even consumer brands with pull allure didn’t fare well in these disrupted times. The only thing that mattered was being available on the shelves of stores. Is it time to relook at distribution strategies and redefine the Read more…
Yes, you heard it right. In current times, the love and care that you can provide to your customers are directly proportional to lost sales. The time has come to move to a multi-touch approach to serve your customers and take market share away from the competition. CPG sales and Read more…
What originated as an epidemic in China, has exploded into a full blown pandemic. No governments, economic theories or business models were prepared for the magnitude of the pandemic’s impact. As the world braces for the worst, businesses are desperately turning to technology. Only technology can withstand the rigors of Read more…
Love in the Time of Corona It’s the kind of love that says: kuch karo na! Alright, don’t get your knickers in a twist. We know about the gravity of our situation. We know how hard COVID-19 has hit your brand’s sales. But did you know that some brands are doing brisk Read more…
COVID-19 is throwing up new challenges every day. The biggest challenge ever for brands in the recent past is the 21-day India-wide Lockdown. However, the government has allowed grocery, dairy and pharmacy stores to remain open. It has also permitted supply chains of essential goods that supply to these stores Read more…
