One of the first things that come to mind about Tom and Jerry, is probably cheese. That tiny bite of cheese that Jerry was always hunting for.
For Jerry, that small piece of cheese was all he needed to make him happy.
Not the big block of cheese Tom or his human ate.
The two billion households in this world are also filled with Toms and Jerrys who consume the same product differently.
Consumption quantity changes depending upon the size and lifestyle of each household.
That’s why almost every other product, starting from soaps & shampoos to pulses, rice, chocolates, and even cheese, is being sold in different price packs today, to attract every possible consumer pocket.
But different product packs require different placement strategies. Or else, convenience can easily crash sales.
For a consumer who buys a bottle of shampoo every month and uses it twice a week, switching to eight sachets of shampoo for a month, can save them both cost and shelf space.
However, the shampoo manufacturer will be losing out on immediate revenue, and the overall value created by the consumer would go down drastically.
So, while one size doesn’t fit all. One type of shop also, can’t sustain all.
Placing the same product of different sizes in the same shop, might seem like an easy solution to get new buyers from locations where the demand exists. But in reality, it is a problem in disguise if not done right.
Retail companies need to locate the preferred buying channels for a Tom VS a Jerry, and place different product packs accordingly.
To achieve this, one of the easiest methods retail companies have found – is to let the market tell the demand, using WhatsApp.
So, instead of spending hours and days on building complex product placement strategies, companies are enabling their retailers to directly inform what the market wants.
Here’s how. Using an easy retail tool like WhatsApp Ordering Bot, retail companies are letting their retailers self-order from the company’s complete list of product catalogues available on WhatsApp, anytime. Retailers also stay informed about schemes that are running and can utilize them accordingly to grow the business.
This works because the local retail store owner knows your customers better than your company does. He knows the language they speak, their age, gender, lifestyle, preferences, level of income and much more granular information.
Hence, product placements will only become optimum when retailers are empowered with the right tools to use the information they have, and translate it into revenue.
To find all the Toms and Jerrys for your different products you need much more than armchair experts. Talk to real supply chain experts to explore how to create a WhatsApp Ordering Bot for your retail business. Reply to this email or send us a mail at marketing@mobisy.com to schedule a discussion with our team.
