The Sun is there. Night and day, all the same. Sometimes hidden behind the clouds or shadowed by the pouring rain. But always there, going from East to West. All we gotta do is look up to the light.
It’s no different with supermarkets. They are all the same. Products may vary, and layouts may be different. But everything is there in the same place, every time. The cooking oils are beside the pulses and vegetables near the chillers. Chocolates are near the cash counters, and home cleaning and toiletries are almost always in a corner.
It may seem like a coincidental pattern, but it is a systematic method of merchandising products in retail outlets.
- Have you ever wondered why every supermarket arranges Hershey’s chocolate bars in the same pattern?
- Or why do they store Coca-Cola bottles in chillers with the logo facing out?
That’s because brands plan the placement and visual presentation of their stock, based on the consumers’ cognitive approach to retail shopping. They use Bizom’s Smart Merchandising solution to assess the efficacy of their merchandising in stores in real time. Our solution enables an intelligent, data-based approach to merchandising in stores.
That’s why our customers’ stocks always find the most optimal placement in stores. That’s also why their consumers always get a smooth shopping experience, no matter where they shop.
Using Bizom’s outcome-driven model, our customers customize their merchandising efforts for each retail store based on their goals. It leads to new market entrants paying a slotting fee to be at the consumer’s eye level or retailers cross-selling stagnant products to boost sales.
Just like the Sun, these FMCG companies ensure that their products are always there. May it be the last Frooti on the shelf or the last Philips bulb in stock? Buy them today, and you’ll find them at the same place tomorrow. It is made possible by using Bizom’s robust platform, which facilitates a steady flow of stock to retailers based on real-time stock checking at retail stores.
Bizom Smart Merchandising is an AI-driven retail merchandising tool that functions in all markets across the globe, making it possible for FMCG giants to control how their products are sold and showcased at every retail shop.
Get in touch with us at firstname.lastname@example.org, and we’ll give you a free demo of our tool.