by Archit Pathak
January 31, 2024 | 01 min read
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Have you ever wondered about the enchanting spectacle of the Northern Lights, painting the night sky with vibrant hues?
The mesmerising Northern Lights, or Aurora Borealis, occur when charged particles from the solar winds of the sun collide with Earth’s magnetic field. As these particles enter our atmosphere, they release energy in the form of light, creating the stunning display we all love.
Now, why do these lights come in a myriad of different colours?
The answer lies in the type of gas molecules present in our atmosphere.
Oxygen, the primary player, contributes to the display with two signature hues. Green lights are born when oxygen molecules at lower altitudes absorb energy from particles, while red lights emerge with oxygen at higher altitudes. But that’s not all!
Nitrogen adds its own vibrant touch to the canvas. Purple and pink hues are a result of nitrogen interacting with solar particles, while blue lights come from nitrogen encountering the lower energy spectrum of charged particles.
And just like the auroras in the sky, your FMCG business and its supply chain also reacts to different business stimuli differently and needs unique RTM solutions to tackle them. An RTM solution that helps you adapt, thrive and succeed through the changing colours of the business landscape.
According to a study by McKinsey a digitised supply chain can bring down lost sales by over 65% and the capital locked for inventory by 35-75% depending on the industry.
We at Bizom help over 600 brands with their unique supply chain needs and aid in solving their ever-evolving business challenges.
Request a demo and find out how we are a match for ever- changing colours of your business. Click on the link or reach out to our team at marketing@mobisy.com.
