Beat Optimisation
Smart Route Planning
for Sales and Distribution
Drive efficiency and reduce costs through intelligent route optimisation across your sales and distribution network.
Increase Route Adherence
With Smarter Sales Journeys
Using outlet-level data, territory maps, and performance insights, Bizom creates structured journey plans in real time automatically.
Create Permanent Journey Plans
Configure weekly or monthly journey plans automatically, ensuring balanced workloads and optimal outlet coverage.
Reduce outlet churn
Match outlets with DSRs intelligently. Create beats based on outlet clusters, historic sales, visit frequency and sales targets.
Seamlessly Adjust Beats to Real World Disruptions
Bizom’s intelligent scheduling engine auto-rotates PJPs for holidays or absences, ensuring uninterrupted market coverage, always.
Mon
Tue
Wed
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Holiday on Wed
+2 visits on Thu
Reallocate outlets
When a rep is on leave or a holiday falls, PJPs are auto-adjusted to move pending visits to the next available day.
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Reallocate outlets
When a rep is on leave or a holiday falls, PJPs are auto-adjusted to move pending visits to the next available day.
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Current Location based re-route
When plans change mid-day, the remaining visits are re-routed from the rep’s current location, so no time is lost on the road.
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Ensure complete coverage
Every outlet on the beat is tracked. Missed visits are flagged and rescheduled automatically, so no store is left out.
Increase ROI Every Step of the Way
Bizom’s intelligent, GIS-backed route planning optimises beats, prioritises high-value outlets, and gives real-time insights into market coverage.
Reduce Travel Time
Recommend the most efficient sequence of visits using map data, traffic history, and real-world distances.
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Prioritise High Value Outlets
Tailor routes by outlet-level performance, order frequency, and tier classification.
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Get Bird's Eye View of Market
Gain visibility into beat maps, density clusters, and sales heatmaps to fine-tune planning and resources.
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Improve Route Adherence
Ensure more outlets are covered per day without adding extra hours through smarter route planning.
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Assign New Outlets Easily
Assign new stores automatically to the most efficient routes based on geography and workload balance.
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Reduce Travel Time
Recommend the most efficient sequence of visits using map data, traffic history, and real-world distances.
Prioritise High Value Outlets
Tailor routes by outlet-level performance, order frequency, and tier classification.
Get Bird's Eye View of Market
Gain visibility into beat maps, density clusters, and sales heatmaps to fine-tune planning and resources.
Improve Route Adherence
Ensure more outlets are covered per day without adding extra hours through smarter route planning.
Assign New Outlets Easily
Assign new stores automatically to the most efficient routes based on geography and workload balance.
Trusted by Leading CPG Brands
Global leaders across food, beverages, and consumer goods rely on Bizom’s real intelligence solutions to optimise their sales and distribution routes.
Transform Your
Field Execution Today
Join leading CPG brands using Bizom to reduce costs, improve coverage, and grow sales with intelligent route optimisation.
FAQs
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What is Beat Optimisation, and how does it impact sales?
Beat Optimisation is a smart route planning tool that helps sales reps work more efficiently. By creating data-driven journey plans, it reduces travel time, prioritises high-potential outlets, and expands market coverage leading to more sales opportunities and better service for retailers.
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How does beat planning enable more outlet coverage with the same or fewer resources?
By prioritising high-potential outlets and optimising visit sequences, Beat Optimisation cuts travel time. This enables sales reps to cover more outlets in the same day.
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How does your solution minimise outlet churn between DSRs when creating automated beats?
In FMCG, sales reps often build strong retailer relationships, but automated beat planning can sometimes reassign outlets to different reps. Bizom tackles this by using intelligent algorithms that match outlets with DSRs based on historical data and existing relationships minimising outlet churn and preserving trust.
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How does Beat Optimisation lead to balanced sales efforts?
Beat Optimisation uses data to balance sales potential with outlet coverage, ensuring no region or outlet is overemphasised. This creates a fair workload and a more productive sales force.
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How does Beat Optimisation cater to different types of outlets?
Beat Optimisation customises journey plans by outlet category and Key Retail Outlets (KROs), helping reps serve each outlet effectively, improve coverage, and strengthen retailer relationships.
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How does Beat Optimisation identify and eliminate duplicate beats?
Beat Optimisation uses data intelligence to spot and remove duplicate beats, streamlining sales efforts and saving time and resources.
