From Sales Force Automation to Sales Intelligence
Most Sales Force Automation apps capture orders and track field activities. Bizom goes further — analysing retail, distributor, and field data to recommend the next best action for every outlet, turning every visit into a revenue opportunity.
Purpose-built for FMCG & CPG Route-to-Market
Bizom is built from the ground up for distributor operations, retail execution, and field selling. That means less customisation, faster go-live, and a platform that already speaks your business’s language.
1. Sales & Revenue Execution
Generate and realize revenue
2. Retail & Market Execution
Improve availability and execution at the outlet
3. Operations Excellence
Control processes, people, and partner operations
Sales & Revenue Execution
Sales orders (pre-sales)
Capture orders across distributors and retailers with full pipeline visibility, from first call to last mile.
Van sales
Sell directly from the vehicle with on-the-spot invoicing, collections, and route execution.
Trade promotions
Apply schemes and discounts automatically during order booking to improve promotion effectiveness and reduce leakage.
Collections
Capture cash, cheque, and digital collections at the point of visit, improving cash-flow visibility and reducing outstanding receivables.
Retail & Market Execution
Merchandising
Track shelf displays, availability, promotional visibility, and brand compliance.
Inventory Visibility
Monitor stock across warehouses, distributors, and outlets to prevent stock-outs.
Outlet Audits
Capture structured information on availability, pricing, displays, and store conditions to generate actionable insights.
Operations Excellence
Attendance & Leaves
Provide GPS-verified attendance, selfie verification, workforce visibility, and policy compliance.
PJP
Plan and optimize field visits, ensuring the right outlets are visited at the right frequency.
Claims
Digitize claim submission, approval, reimbursement, and tracking.
Digitising the field is step one. The real payoff comes when that execution data starts thinking and connecting every part of your route-to-market operation. Bizom’s Real Intelligence hands your team the next best action, outlet by outlet.
First in Market, Real Intelligence Based Agentic Systems
A suite of real intelligent systems designed to run every layer of your route to market, from conversations and decisions to execution on the ground.
RI Copilot
Real-time, store-specific recommendations to up-sell, cross-sell, and recover sales you didn’t know you were losing.
Bizom Marshal
Conversational AI that listens in on rep-retailer conversations and turns them into strategic next steps, live.
RI Agents
AI advisors that deliver outlet-specific insight at the point of sale helping reps decide faster, and decide right.
Outlet Image Validation & Deduplication
Proprietary AI checks every uploaded outlet image against what’s already on file, so there’s no more duplicate outlets, no more guesswork.
Smart Merchandising
Shelf data becomes shelf strategy through Image Recognition technology. One click lifts share of shelf, availability, and merchandising coverage.
Beat Optimisation
AI-planned daily routes built on location intelligence and business priority ensures more outlets covered, less time on the road, and more time selling.
Everything Your Field Teams Need to Win in the Market
A Sales Force Automation platform built for flexibility, connectivity, and Retail Intelligence at scale.
Numbers that speak for themselves
These don’t come from digitising alone — they come from telling the field what to do with what it captures.
Consumer product brands ❤️ Bizom
Trusted by 750+ leading CPG brands, Bizom powers sales and distribution growth across 35+ countries and every major emerging market. From iconic global names to fast-growing local champions, world’s favorite brands run on Bizom.
How Bizom Stacks Up
SFA, distributor operations, retail execution, and Retail Intelligence combined — that’s why Bizom deploys faster, gets adopted deeper, and scales further.
| Capability / Feature | Bizom | Typical SFA Competitors |
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Sales Automation |
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Distributor Management |
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Real-time Sales Recommendations |
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Beat Optimisation |
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Suggested Orders |
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Trade Promotion Management |
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Merchandising with Image Recognition |
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Retail Intelligence |
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Offline-first |
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FMCG and CPG specific workflows |
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Transform Every Sales Call into a Revenue Opportunity
See how Bizom’s AI-native Sales Force Automation helps field teams sell smarter with intelligent recommendations, optimised routes, seamless retail execution, and real-time insight that turns every store visit into measurable growth.
FAQs
Yes. Bizom manages the complete downstream sales ecosystem, covering primary, secondary, and tertiary sales, inventory, merchandising, promotions, collections, claims, and analytics from warehouse to retailer.
Yes. Field teams can continue taking orders, conducting audits, capturing attendance, collecting payments, and completing visits without connectivity. Data syncs automatically once online.
Bizom verifies field execution through GPS, timestamps, visit duration, beat adherence, and optional controls such as geo-fencing, route compliance, and image capture.
Bizom captures GPS using the device's native location services during attendance, visits, orders, and activities, with optional background tracking for enhanced visibility.
AI-powered recommendations, suggested orders, smart nudges, beat optimisation, and automated workflows help sales reps spend more time selling and less time on administration.
Yes. Bizom analyses sales history, outlet behaviour, seasonality, and product affinity to recommend suggested orders, cross-sell, upsell, recovery opportunities, and promotions.
Yes. Bizom integrates with leading ERPs, including SAP, Oracle, Microsoft Dynamics, Tally, and custom systems through APIs, databases, middleware, or file-based integrations.
Yes. Bizom is a cloud-native platform hosted on AWS, designed for enterprise-grade scalability, performance, security, and high availability.
Yes. Bizom supports multi-country, multi-language, multi-currency, multi-business unit, and multi-distribution model deployments from a single platform.
Bizom is highly configurable, allowing businesses to customise workflows, forms, approvals, dashboards, pricing, schemes, user roles, and reports without extensive development.
Yes. Bizom supports configuration at company, region, business unit, distributor, and user levels, enabling global governance with local flexibility.
Most enterprise implementations are completed within weeks, depending on business complexity, integrations, and rollout scope.
Bizom combines an intuitive mobile experience, offline capability, guided workflows, role-based training, and adoption analytics to help field teams use the platform effectively.
Customers typically improve sales productivity, outlet coverage, retail execution, on-shelf availability, order value, forecasting accuracy, management visibility, and overall route-to-market performance.
