Growth Opportunities for FMCG in
Saudi Arabia - 2023

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Discover how to grow your sales footprint

Saudi Arabia, the fifth-largest country in Asia and the latest economy in the Middle East, has shown extreme resilience in the face of inflationary pressures that have led to multiple FMCG categories experiencing price increases. Covid has also altered consumption habits and priorities among consumers.


Join us for a growth conversation with Saudi Arabia’s FMCG leaders to bring forth the current roadblocks towards sustainable growth and the strategies that can help combat them.

Key Takeaways

Get exclusive industry insights from experts
Learn actionable strategies to win the market
Understand the changing market dynamics
Discover the latest technology trends in retail

Hear the success stories of leading brands

Get in-depth knowledge of sales force automation/ distribution technology

Enriching conversations with top sales leaders

Panel of Speakers

Diogo Victoria, Sales Director at Sadafco Group, is an FMCG sales expert with over 15 years of experience. He is a trailblazer with international experience in the emergent countries, driving the best of servies & products to the customers, and S&OP strategic planning process, etc.

Diogo Victoria

Sales Director
Sadafco Group

Deepak Kaul is a seasoned consumer packaged goods industry expert with an illustrious career spanning over three decades. With an exceptional ability to deliver rapid yet sustainable growth through innovative business solutions, he has consistently demonstrated his expertise in turning around businesses and managing operations for renowned companies such as Coca-Cola, Johnson & Johnson, Kellogg’s, Nestle, and Tiffany Foods, across diverse countries including India, Malaysia, Singapore, Thailand, Indonesia, Philippines, U.A.E, Bahrain, Qatar, Kuwait, Oman, and South Africa.

Deepak Kaul

General Manager
Coca-Cola Bottling Company

Andre Kudin, Vice President Of Business Development, MENA Region at Bizom is a specialist in Supply Chain transformation, sales, SaaS, and global C-level influence. He holds 18+ years of experience in the Technology and Digital space and is a versatile expert in managing ever-changing ecosystems.

Andre Kudin

VP of Business Development, MENA Region


Prakhar Gupta, Enterprise Presales Consultant at Bizom has over 7 years of experience in the CPG space. He excels at solving the data visibility gap for all nodes in the downstream supply chain with robust distribution processes.

Prakhar Gupta

Enterprise Presales Consultant

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