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Bizom Insights:
Is GenAI all Fart and No Sh*% ???
In the fast-paced world of Fast-Moving Consumer Goods (FMCG), staying ahead of the curve is crucial for success.
Is GenAI all Fart and No Sh*% ???
In the fast-paced world of Fast-Moving Consumer Goods (FMCG), staying ahead of the curve is crucial for success.
Cut Variance with Variety in Retail
Remember the first time you cried? No, obviously you can’t. But definitely, it was because of something that would seem meaningless now.
Close the ETCD Gaps in Retail Distribution
How does the world's biggest distribution chain keep Earth a safer place?
Making Your Trek to the Market Easier
No matter how big is your task list, retail intelligence gets you covered to ensure you are always at the peak of your productivity.
Seamlessly Capture Offtakes for Ultimate Productivity
No matter how big is your task list, retail intelligence gets you covered to ensure you are always at the peak of your productivity.
What Jobs Do Your Products Get Done?
First there was void, and then came products to make life vibrant.
Saw the World Cup Score. But missed the Sales Score?
Ladies and gentlemen, welcome to another thrilling game in your world of commerce!
Topper’s Trick to Shoot Up Sales
What does failing feel like? In games, work, exams, relations? The sting can differ based on the importance we give.
Manager Impossible: The Inside Joke on Managerial Optimization
With BIZOM TPM, brands can efficiently plan, execute, and track their trade promotions...
FMCGs Path to Productivity
With BIZOM TPM, brands can efficiently plan, execute, and track their trade promotions...
Get AI Vision For Retail Execution
This AI technology can even fix and stitch broken images....
From Riverbanks to Retail Shelves: Distribution Dynamics
Depending on the terrain (the pulse of the market), it shows how each action for every product should be taken.
Climbing Up The Retail Mountains Solo
To keep your managers in the right line, retail intelligence lights up the entire distribution.
Unlocking Success: How Retail Intelligence Shatters the Average Mindset
No matter how big is your task list, retail intelligence gets you covered to ensure you are always at the peak of your productivity.
Embracing the Retail Accordion
By understanding the journey of the retailer, brands can plan schemes and trade promotions more effectively.
Why Leaders need Resonance before Revenue
An intelligent swing that let's you prompt each field salesman exactly what to sell when they visit a store.
Make the managerial magic happen
Bizom Manager's App helps to look into the right set of success metrics and make decisions accordingly.
Ownership Doesn’t Mean Doing It
True ownership doesn’t mean doing it yourself. It means to get it done no matter what it takes.
Mixing Atomism & Holism in Sales
When the bleak sales numbers flash on screen during the team meeting, it screams only one thing.
Bend Realities To Win Impossibilities
To bend reality you gotta be extraordinary, and a visionary.
Enhancing Assortment Planning and Distribution Optimization
This technology enables sales leaders to optimize retail execution, ensure store compliance, and improve in-store sales and marketing ROI on a large scale.
Only Selling a Brand, not Building it?
Cows were the first to be branded. Shepherds used to stamp a symbol on their cows to identify them.
Power Up The Business Neurons
There are 86 billion of them living inside you, with the sole purpose of making you live to the fullest.
Finding The Gut Fuel
The decision of when to accelerate and when to brake, determines how the ride goes ahead.
Why Capacities eat Capabilities for breakfast
There are two things in life, the more of which you do, you can just keep doing more. It’s sleeping and eating.
Boosting Performance with Effective Strategies
We understand the importance of achieving growth targets and driving success in today's competitive market.
How Does Right Become Right?
Use an intelligent tool like Trade Promotions Management tool to monitor the effectiveness...
Can you Optimize Retail Execution by 3x?
Is Superman the alter ego of Clark Kent, or is Clark Kent the alter ego of Superman?
See the Changing Colors in the Sales Depth
With a Tertiary Sales app, you can capture every sales movement at retail fronts.
Charlie, Chaplin & Tertiary Sales
Monitor the beating pulse of every retail shelf and drive enterprise-wide reporting...
Revolutionize beauty retail by capturing tertiary sales
A Tertiary Sales App can provide the insights and tools needed to streamline sales performance...
What makes the Manager move?
Is it done? What’s the progress on that? How did that one go?
Streamline Team Operations
In the fast-moving consumer goods (FMCG) retail industry, automation has become a key tool for improving efficiency and profitability.
The Colours of Intelligence
There are actually so many colours that even if each human being on Earth was of a unique colour, there will still be too many ...
Toothpicks of B2B Sales Transformation
If your everyday business glitches were like detritus, do you have toothpicks (tools) to make them gone?
Can Leaving Always Mean Living?
In life, yes! Leaving more - may it be cities, bad habits or toxic relationships, lets more live more. But in business, what does leaving ...
You can, like Batman.
The mask, the cape, the super-cool cars and the Batcave, can probably not happen. But like the prince of Gotham, you too can have real-time ...
From Planning Your Diet To Planning Your Retail
The one question every human thinks every day is what am I gonna eat today and answers differ based on cost, our surroundings, diet, availability, ...
Data and the Distribution Maze
You, your team and even the boss - everybody wants data. Yet nobody knows the best way to get it. So the search continues.
From Burning CDs to Burning the Revenue
Stocking our memories or games like Road Rash or Mario, or even creating that perfect music playlist with those timeless classics. CDs truly used to ...
Eliminate The Shelf Snooze
Hitting yourself in the face might work better than hitting that snooze button. Seriously.
How Loss Aversion Causes Sales Disruption
Why did Charlie get to inherit the chocolate factory? How was Noah able to save the world on an ark?
How to grow instore sales 10X with Smart Merchandising
Consumers always want the right products at the right time to make the right and convenient buying choices. “What is seen, is sold”. Consumers buy ...
Building availability for viability
What’s the most constant part of your every day? It’s probably scrolling your smartphone. You might even forget to drink water for hours, but tapping ...
From 🌍 Earth’s core to the shelves at stores.
Around 2900 km below the ground we breathe on, the Earth is changing. Recent research predicts that the planet’s inner core that’s surrounded by a ...
Focus needs foundation, trade needs tracks.
When racehorses run the mile, the one fundamental principle they follow is absolute focus. But what’s the foundation of this focus? Is it the horse ...
Leverage inefficiencies to boost sales productivity
In every movie, no matter how powerful the villain is, the protagonist always wins the show by leveraging some situational inefficiencies. From The Sound of ...
Caring right, can get the Carry optimized
That chair in your house that’s existing to be your cloth hanger, could be more. It could’ve become what it was meant to be. A ...
A year of building together – Rewinding 2022
If everyone is moving forward together, then success takes care of itself. - Henry Ford
A resolution for a revolution
What’s your impact as a leader? Business growth? Team performance? New policies? Well, it runs deeper than that. A leader sets the foundation for how ...
Deploy the Hot Stove Rule in Sales
Well, no. This is not a LinkedIn motivational post from the kitchen. The Hot Stove Rule is a management principle that talks about how employees ...
Give sales a Patronus touch
No, we aren’t talking about selling in the Wizarding World. (Although, how cool will it be if market visits could start from platform 9 ¾ ...
Sell more soundly with traffic lights
Traffic lights, which were introduced by the British, are more in use than the English language.
A Superpower For The Prime Homemakers
Where’s this? Where’s that? Mothers or wives are bombarded daily with such questions. Because they know it all. They make our homes.
Personalize the tech in your distribution
The voice recorder on our phones is possibly the least used feature by most of us. But did you know for a salesman who’s talking ...
Meta did it. Why can’t you?
Eight billion people in the world today, and two billion are already on WhatsApp. A tool that was started for conversations, is becoming the hub ...
Reach your retailers with B2B WhatsApp Engage
Of all the things we need to do daily at work, closing to-do lists have become a constant. May it be a mail or a ...
Pick Up The Fallen Popcorn For Retailers
Bizom B2B WhatsApp Engage takes every business information right into your retailer’s WhatsApp chat box.
When Now Is Not The Right Time
Bizom’s Sales & Operational Planning (S&OP) tool makes this possible and ensures your team doesn’t just do things, but they do it right.
Unknown > Unable
Our midnight food cravings always bring up the same question - “Will I be ok if I ate at this hour?” But has that ever ...
Eleftheria i thanatos
We talk a lot about how India got its Independence. But have you wondered how India lost independence in the first place?
Take a cue from people who drive you
Step into the life of a driver who works for multiple companies like Uber. We all know how they simultaneously juggle bookings across different platforms ...
Experience eCommerce’s Network Capital
This simple hack lets owners gain a higher rating without even making any food! And when the deliveryman comes to take the order, he picks ...
Why Throwing Rocks Isn’t Getting You Water
Let’s start with the story we’ve all probably heard before. A thirsty crow smartly got water from the bottom of a pitcher by filling it ...
How Local Shops Win At Indian Retail
We mostly don’t even know the name of the shops or shopkeepers in our locality. But have you noticed that these shops probably have the ...
The Price You Pay For Emptiness
If an empty mind is a devil’s workshop, an empty business could be your failure’s hideout.
Digital India’s New Retail Revolution
How many eCommerce stores have you visited in your life? 90? 900? India has over 19000 eCommerce stores.
Beetroot Chips & The Biggest Market Bridge
Some things just exist to make us realize how far we’ve come. Beetroot chips are probably one like that.
Hack Your Report Card!
Some of our classmates always knew exactly how much they would get after a maths exam. The ones who would write their answers on the ...
Why Your Friend’s Parents Matter
Let’s be honest. We never really knew their names, but they dominated our happiness.
The Elixir To Execution Excellence
Retail is a team sport. The ideas and performance of each participant matter.
Change To Win
The secret sauce to higher Route-to-Market (RTM) performance isn’t doing more things that increase your efforts.
Re-thinking Retail For The Metail Economy
Who holds the reins of a business?
Rupturing Reliability Or Driving Desire?
It’s becoming a double-edged sword for retail: omnipresence.
Save Your Products From Turning Into A Jolochip
Save Your Products From Turning Into A Jolochip July 7, 2022 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share ...
The Etail Reality: A penny earned or a pound lost?
The post-purchase reaction phase has undergone a severe change since eCommerce began.
How A Sellotape Is Taking Billions To The Drain
Ten years ago, feeling hungry at an odd hour only led to midnight cooking and crazy hunger pangs.
The Intelligence That’s Steering Retail Ahead
Like water, distribution flows downstream with the aim to reach every part of the earth where there is need.
The “Sensemaking” Enabled Sales Approach
While an empty mind is the devil’s workshop, a clogged mind is often Aergia’s (God of Laziness) adobe.
Accelerating The Sales Wagon With Granular Segmentation – The Omnichannel Advantage
How deep do you dive to get your consumer?
Reduce Digital Pollution In Retail With Omni-IN Tech
How many browsers are open on your computer right now? Multiple.
Managing Omnichannel Retail From Your Phone
Managing Omnichannel Retail From Your Phone May 19, 2022 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp ...
Are Your Products Rolling Like A Football?
In a 90 minute game, the two things that determine the win are how well your team is built and how well they sync.
“Effective Operations Aren’t Strategies” | Bizom CPG Leadership Meet – Mumbai
Anybody who works in retail has surely heard the word “Omnichannel” popping up now and then. “Omnichannel Retail”, “Omnichannel Technologies”, “Trends” and what not.
Being At The Window Of Opportunities: Fast & Flexi Retail
How fast can someone spend 10,000 bucks? Probably a few minutes, or a few hours, or days. Or they can do all three. And all ...
From Boomers To Zoomers: Binding Product RTMs
The 90s kids who were buying chocolates from the nearby shops, are now ordering chocolates online.
Can Expansion Become Retail’s Elixir For Stability?
Every minute we breathe, 266 new consumers are coming into this world. That’s nearly 16 thousand new humans in a day and approximately 140 million ...
The Frustration The Online Consumer Faces Today
What pushes the average consumer to order groceries online?
The Cornerstone For Building Sustainable FMCD Products
What determines the quality of the quality that products provide?
How NOT TO Make E-Invoicing A Headache For Retail
Congratulations! If your company’s yearly turnover has clocked more than 20 crores since 2017-18, you’ve now officially made it to the club of e-invoicing. ...
Tom & Jerry Were Never The Same
One of the first things that come to mind about Tom and Jerry, is probably cheese. That tiny bite of cheese that Jerry was always ...
How to Find the Right Store for Each Product Type
Like every home, every store’s inventory is also different. And these inventories feed the homes of millions of consumers.
Are We the Blind Who Are Leading the Blind?
Information tends to be both liberating and chaotic. A single piece of information can get tangled and reshaped by the time it reaches the final ...
From India to Africa, here’s what FMCG needs to fix!
Consumers aren’t the only ones moving the sales engine, but are merely a part of the downstream trade mix. From distributors to retailers, when a ...
Make March Merry With FMCG Marketing Optimization Tool
Light travels faster than sound, which is why data travels faster than words. Insightful data can reach the eyes of the right decision-maker DAYS before ...
Surviving The Share Of Stomach
The sensational “badam badam” song that’s sprawling the social web and the subconscious of the millions who are humming it, coincidentally reveals the underlying reality ...
Tapping Into India’s Blueprint For 100 Years Of Retail
Since last Tuesday, when the news hit the streets, most people have been saying the same thing - How Budget 2022 will impact Indian retail. ...
Supply Chain Hack From Kitchen Racks
How many utensils do you have at home? And how many among them do you use?
Where Are FMCG Consumers Going?
Have you stepped out of your home recently? Where have you been? Is it the supermarket or the super-near retail store?
Connecting The Totem Pole Of FMCG Supply Chain
Have you ever jumped over an edge for a good view? If you have, you’d know that it’s not about ensuring that you cross over. ...
The Best Bet To Tackle The 2022 GST Rules & Empower AfCFTA
The new year is here, but India’s fashion streets are yet to be decked up with the best trends. The reason? Not Covid, but GST.
What Does Ambition Mean To You?
It’s most probably not the same as it meant ten years ago to you. And when you think about it, the meaning of ambition changes ...
Can Retailers Directly Go Digital With FMCG Brands?
“FMCG brands have been naughty, causing price disparity”, so says the distributor Santas. Fighting the struggle to keep pace with the pandemic, a large number ...
Can CPG Brands Drive Higher ROI On Trade Promotions?
Where does all the marketing bucks go? Probably on reaching and informing all prospective buyers of lucrative products & offers. But does that always do ...
Retail Hack For Mastering The FMCG Promotion Mix
At the nexus of every successful product promotion lies many promotional strategies, devised to shower heaps of revenue and masses of consumers for retail brands.
How FMCG Brands Can Save Their Partners’ Time
What’s the one thing most businesses struggle to master? It’s not finding customers, making money or handling people. It’s managing time.
Claiming Control Over Claims To Build Relationships
In a home, it’s not about the money you make. But rather about how you manage money to take care of others living with you. ...
Building An Intelligent Claims Management System
To make money in business, you gotta put in money every step of the way. Whether it's production, manpower or sales and marketing, all require ...
Employee Claims Management In The “New Normal”
Claims Management, which primarily tracks the expenses made by on-field employees, is now becoming an essential part of employee management in 2021. Here’s why.
Don’t Make Retailers Wait In This WhatsApp Age
FMCG customers buying from kiranas have a much shorter patience level than online shoppers when making a purchase. An online surfer will take the time ...
Removing Retail Leakage
If you head out to buy a bag of chips in an Indian city, there’s a high chance you’ll come across at least 5 brands ...
Hit “Play” for Purpose: Oiling the Sales Engine
How long does a sales rep last in the field? Industry statistics say it’s roughly 18 months. Feet on street is not the most fun ...
Gamify Retail Distribution for Greater Results
Probably the toughest part about being Spiderman is being consistent with performance and attendance. Waking up every day to save the world at the right ...
Empower Your Salesmen To Sell More Product Lines, Every Single Time!
Sitting in a 4X4 room with hundreds of products, created with multiple variations like size, flavour, a retailer stills know exactly what to give when ...
Smart Shopping for FMCG Retailers
Living in this 24-hour world, we are all spoilt with over 20-25 options for each and every product. May it be toothpaste we use ...
Making FMCG Encash The Festive Feast
30 days of September, and all the way till December, India is officially feeling the festive fever. Commercial places like malls, pubs, bars and restaurants ...
5 Ways FMCG Benefits by Using Intelligent Auto Replenishment System (ARS) for Distributors
5 Ways FMCG Benefits by Using Intelligent Auto Replenishment System (ARS) for Distributors September 9, 2021 | 01 min read Share: Share on twitter Share on ...
How WhatsApp Can Build a Stronger Supply Chain
When 2021 began, a survey asked shoppers if they still wanted to shop at regular stores after experiencing the ease and convenience of doorstep delivery ...
Buy Now Pay Later for SME Buyers is a ‘Must Have’ for FMCG today
Buy Now Pay Later for SME Buyers is a ‘Must Have’ for FMCG today August 23, 2021 | 01 min read Share: Share on twitter Share ...
Enabling “Pay Later” for FMCG Sellers
Enabling “Pay Later” for FMCG Sellers August 19, 2021 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp ...
Leveraging Conversational Commerce for FMCG
Today, every consumer is spoilt for choices. Making the cut to enter the consumer’s shopping basket takes a whole lot of effort and a well-executed ...
Now FMCG Sells on Whatsapp
The performance of an FMCG product rests on its reach in the market. The best chocolates, chips and cold drinks that we savour are not ...
Why do All Supermarkets Look Alike?
The Sun is there. Night and day, all the same. Sometimes hidden behind the clouds or shadowed by the pouring rain. But always there, going ...
Whisky’s lesson for FMCG companies
Hi, I'm Whisky. For arranging my birthday party (which I hosted at the last minute), I visited some wine shops nearby. As we all know, ...
Answering the Unasked, Awkward Questions of Every Sales Manager
Profitability is questioned and measured at every bend in the business. The sales of the day, the best and worst-performing regions, the market that’s ready ...
The effect of ILWOO’s coffee date & what Netflix can teach FMCG
Ilwoo is a guy you might never have heard of. But Ilwoo did something that made the world go gaga last year. Jung Il-woo, is ...
This Tech can Solve Your Toughest People Management Issues
The initial investment to create a business is made up of people, capital, and maybe land or technology. But over the years, almost everything depreciates. ...
Help Becky find the Biscuits!
Becky hasn’t been able to find her favourite biscuits since the COVID-19 pandemic. She looked for them in several stores futilely. Sounds familiar?
When should FMCG Brands choose Vitamin D?
Digital Transformation is key to getting Data insights for deeper Retail Penetration. The digital divide in retail is widening now more than ever. The downpour ...
Restoring Retail – A Smart Way to Increase Retail Sales as Markets Open
As we reach mid-year, tiptoeing our way while expecting the worst, a new dawn just might set in the context of the Indian CPG market. ...
Advantage CPG Biz: Tap the Liquid Gold of Supply Chain Financing
Rural markets are leading the growth of retail in most developing nations. However, in the second wave of COVID-19, the future seems wary as the ...
Will Gen Zers Single-Handedly Grow the Last-Mile Delivery Market by $6 Billion?
A couple of weeks ago, I placed an order on Big Basket. Instead of giving me the delivery time options, it gave me a token ...
Control Your Markets Masterfully with the Right Retail Analytics
Control Your Markets Masterfully with the Right Retail Analytics May 27, 2021 | 01 min read Share: Share on twitter Share on linkedin Share on facebook ...
3 Capabilities That Are Making Middle East Retailers Massively Successful!
3 Capabilities That Are Making Middle East Retailers Massively Successful! May 20, 2021 | 01 min read Share: Share on twitter Share on linkedin Share on ...
Top 5 Unbeatable CPG Categories of Ramadan & Making Digital Transformation Easy
Top 5 Unbeatable CPG Categories of Ramadan & Making Digital Transformation Easy May 12, 2021 | 01 min read Share: Share on twitter Share on linkedin ...
COVID-19 Resource: Find Open & Stocked Pharmacies
COVID-19 Resource: Find Open & Stocked Pharmacies May 6, 2021 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share on ...
The Higher Call of Caring for Our People
The Higher Call of Caring for Our People April 29, 2021 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share ...
It’s Not a Lockdown if We Don’t Call it One
Bizom's data shows no fall in the performance of CPG categories. If it does, how can your business cope?
Accelerate Your Rural Market Expansion in Emerging Economies
Technology enables brands to execute remote retail execution with various tools and, most importantly, by providing access to data and intelligence. CPG brands use mobility ...
4 Trends That Will Shape CPG in 2022
The one challenge that’s worrying CPG brands the most is their outlet coverage. The pandemic has dented their outlet universes, and they are unsure of ...
Is Your Business eRTM Ready?
Last year, the business landscape evolved, and so did the execution models. It became evident that D2C powered by B2B eCommerce Marketplace is the future ...
Fire Up Your Sales With These Summer Trends
Fire Up Your Sales With These Summer Trends March 17, 2021 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share ...
Double Your FMCG Brand Sales in ONE Year With This Roadmap
Double Your FMCG Brand Sales in ONE Year With This Roadmap March 12, 2021 | 01 min read Share: Share on twitter Share on linkedin Share ...
Top 10 CPG Market & Tech Insights Stories of February 2021
Top 10 CPG Market & Tech Insights Stories of February 2021 March 6, 2021 | 01 min read Share: Share on twitter Share on linkedin Share ...
When CPG Categories & Kiranas Moved Faster Than Ever
When CPG Categories & Kiranas Moved Faster Than Ever February 26, 2021 | 01 min read Share: Share on twitter Share on linkedin Share on facebook ...
RTM Lessons from India’s Insurgent Brands
RTM Lessons from India’s Insurgent Brands February 19, 2021 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp ...
Top 10 CPG Market & Tech Insights Stories of January 2021
Top 10 CPG Market & Tech Insights Stories of January 2021 February 13, 2021 | 01 min read Share: Share on twitter Share on linkedin Share ...
4 Steps to Set Up & Grow a B2B eCommerce Channel
4 Steps to Set Up & Grow a B2B eCommerce Channel February 5, 2021 | 01 min read Share: Share on twitter Share on linkedin Share ...
6 Steps for a Successful DMS Implementation
Can you deploy your DMS in less than 8 weeks? You can. Here are the milestones and best practices to do it successfully.
Sebamed’s Coup & 5 Must-Haves for Mid-Market CPG Brands
Sebamed’s Coup & 5 Must-Haves for Mid-Market CPG Brands January 18, 2021 | 01 min read Share: Share on twitter Share on linkedin Share on facebook ...
Infographic: The Impact of Automating Your Route-to-Market
Infographic: The Impact of Automating Your Route-to-Market January 11, 2021 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share on ...
10 CPG Market & Tech Insights Stories of 2020 to Not Miss
10 CPG Market & Tech Insights Stories of 2020 to Not Miss December 21, 2020 | 01 min read Share: Share on twitter Share on linkedin ...
CPG Categories Defy Expectations in Road to Recovery & CPG India Report
CPG Categories Defy Expectations in Road to Recovery & CPG India Report December 9, 2020 | 01 min read Share: Share on twitter Share on linkedin ...
Top 5 RTM Strategies of 2020
Top 5 RTM Strategies of 2020 December 2, 2020 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp ...
8 Category Trends to Drive Away the Economic Blues
8 Category Trends to Drive Away the Economic Blues November 25, 2020 | 01 min read Share: Share on twitter Share on linkedin Share on facebook ...
5 Reasons to Make B2B eCommerce Your Primary Channel
5 Reasons to Make B2B eCommerce Your Primary Channel November 5, 2020 | 01 min read Share: Share on twitter Share on linkedin Share on facebook ...
India Kirana Report-Sep 2020 & Top CPG Market Research Stories Everyone is Loving
India Kirana Report-Sep 2020 & Top CPG Market Research Stories Everyone is Loving October 29, 2020 | 01 min read Share: Share on twitter Share on ...
Is IPL bigger than Diwali for FMCG?
Is IPL bigger than Diwali for FMCG? October 22, 2020 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share on ...
Demand & Transacting Outlets Hit 8-month High of 95%
Demand & Transacting Outlets Hit 8-month High of 95% October 15, 2020 | 01 min read Share: Share on twitter Share on linkedin Share on facebook ...
Chocolates vs. Lipstick Index & Building an IPL-like Data Analytics Organisation
Chocolates vs. Lipstick Index & Building an IPL-like Data Analytics Organisation October 1, 2020 | 01 min read Share: Share on twitter Share on linkedin Share ...
5 Wicked Facts About FMCG Categories That Bucked The Trend During Lockdown
5 Wicked Facts About FMCG Categories That Bucked The Trend During Lockdown
3 Predictions About Consumer Spend That Are Rubbish & How To Counter Them
3 Predictions About Consumer Spend That Are Rubbish & How To Counter Them September 17, 2020 | 01 min read Share: Share on twitter Share on ...
Sales gamification lessons from Dhoni during IPL
Sales gamification lessons from Dhoni during IPL September 10, 2020 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share on ...
6 IPL route-to-market strategies that can accelerate your sales and marketing efforts
6 IPL route-to-market strategies that can accelerate your sales and marketing efforts September 3, 2020 | 01 min read Share: Share on twitter Share on linkedin ...
How Did Kirana Stores Perform in July 2020?
How Did Kirana Stores Perform in July 2020? August 27, 2020 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share ...
D2C, B2B, eComm: Trends on what’s working for consumer brands
D2C, B2B, eComm: Trends on what’s working for consumer brands August 20, 2020 | 01 min read Share: Share on twitter Share on linkedin Share on ...
Driving Growth Through RTM Digitisation
Driving Growth Through RTM Digitisation August 13, 2020 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp We ...
Ditch Nielsen Reports, Act On Real-Time CPG Insights
Ditch Nielsen Reports, Act On Real-Time CPG Insights August 6, 2020 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share ...
Data Helps 2 Brands Beat the Lockdown with Continuous Product Availability
Data Helps 2 Brands Beat the Lockdown with Continuous Product Availability July 30, 2020 | 01 min read Share: Share on twitter Share on linkedin Share ...
Is it over for consumer brands & China?
Is it over for consumer brands & China? July 23, 2020 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share ...
Rural Demand Outpaces Urban, HUL & Dabur Concur
Rural Demand Outpaces Urban, HUL & Dabur Concur July 17, 2020 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share ...
3 New RTM Strategies & 3 Market Trends That All Sales Leaders Should Know
Distributors & stockists, and retailers are moving from fortnightly or monthly replenishment cycles to weekly cycles. This is driven by a range of factors including ...
Bizom Readers Love to Grow Sales; Here is the Data
Bizom Readers Love to Grow Sales; Here is the Data July 2, 2020 | 01 min read Share: Share on twitter Share on linkedin Share on ...
The Atomic Power of a Pull Supply Chain
The Atomic Power of a Pull Supply Chain June 25, 2020 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share ...
Sales Leaders Share Strategies to Deal with a Downturn
Sales Leaders Share Strategies to Deal with a Downturn June 18, 2020 | 01 min read Share: Share on twitter Share on linkedin Share on facebook ...
Multi-Touch Distribution to Scale Sales & Unilever’s Digital Purpose
Multi-Touch Distribution to Scale Sales & Unilever’s Digital Purpose June 11, 2020 | 01 min read Share: Share on twitter Share on linkedin Share on facebook ...
7 Best Practices To Get Your Retailer To Order Himself
7 Best Practices To Get Your Retailer To Order Himself June 5, 2020 | 01 min read Share: Share on twitter Share on linkedin Share on ...
How to Increase Outlet Width and Depth on a Budget?
How to Increase Outlet Width and Depth on a Budget? May 28, 2020 | 01 min read Share: Share on twitter Share on linkedin Share on ...
5 Steps to Empower Your RTM Sales Organization in the New Normal
5 Steps to Empower Your RTM Sales Organization in the New Normal May 21, 2020 | 01 min read Share: Share on twitter Share on linkedin ...
Local is Already Vocal and Demand is Back
Local is Already Vocal and Demand is Back May 13, 2020 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share ...
Will Chakna Ride the Coattails of AlcoBev’s Stupendous Sales?
Will Chakna Ride the Coattails of AlcoBev’s Stupendous Sales? May 10, 2020 | 01 min read Share: Share on twitter Share on linkedin Share on facebook ...
Breaking New Ground, One Distribution Myth at a Time
Breaking New Ground, One Distribution Myth at a Time April 30, 2020 | 01 min read Share: Share on twitter Share on linkedin Share on facebook ...
Tracking COVID-19’s Impact on Demand in India During the Lockdown
Tracking COVID-19’s Impact on Demand in India During the Lockdown April 29, 2020 | 01 min read Share: Share on twitter Share on linkedin Share on ...
Climb Out of Your Supply Chain Rock-bottom
Climb Out of Your Supply Chain Rock-bottom April 23, 2020 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share on ...
Continuous Distribution Runs on the Bizom Retailer App
Continuous Distribution Runs on the Bizom Retailer App April 6, 2020 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share ...
A View from a Beverage Brand Manager’s Desk Under Quarantine
Over the past few years, it’s been gratifying to see the consumer trend move away from sugary cola drinks to healthy fruit drink brands like ...
FMCG brands need to work from home: In the wake of COVID19
FMCG brands need to work from home: In the wake of COVID19 March 30, 2020 | 01 min read Share: Share on twitter Share on linkedin ...
Bizom Advisory to Brands in the Times of COVID-19
Bizom Advisory to Brands in the Times of COVID-19 March 26, 2020 | 01 min read Share: Share on twitter Share on linkedin Share on facebook ...
What’s Ahead for India’s FMCG
What’s Ahead for India’s FMCG March 12, 2020 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp It’s ...
Automation Can Kick-start Growth for Floundering FMCG Brands
Automation Can Kick-start Growth for Floundering FMCG Brands October 9, 2019 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share ...
Secrets of Actionable Insights For Your Business
Whatever the impact of the downturn has been on your brand, as we pointed out in our last newsletter, there is no better time than ...
Are You Prepared for a Slowdown?
Are You Prepared for a Slowdown? August 30, 2019 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp ...
Message from the Pakistan Cricket Team to FMCG India: “Change is hard, but a must”
Message from the Pakistan Cricket Team to FMCG India: “Change is hard, but a must” August 30, 2019 | 01 min read Share: Share on twitter ...
The Next Big Digital Disruption in FMCG Distribution
The Next Big Digital Disruption in FMCG Distribution March 22, 2023 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share ...
Bizom Annual Conclave: The Opening Act…
Bizom Annual Conclave: The Opening Act… August 30, 2019 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp ...
Decoding Distribution
The power play conversation to unlock exponential sales
As businesses navigate the ever-evolving landscape of the global market, the role of Route-to-Market (RTM) strategies has become increasingly pivotal in driving sales growth.
The power play conversation to unlock exponential sales
As businesses navigate the ever-evolving landscape of the global market, the role of Route-to-Market (RTM) strategies has become increasingly pivotal in driving sales growth.
Digital Transformation Purpose: Empowering The Human Capital With Intelligence
Purpose is the fuel that ignites progress within people. In business, purpose yields the means to remain competitive, profitable, and aligned with consumer demands.
Unlocking Potential: Benefits of Digital Transformation
Explore how the many benefits of digital transformation helps businesses amplify market potential and performance productivity.
What is Sales Force Automation Tool
Discover the benefits and features of Sales Force Automation Tools.
Modern Trade vs. General Trade: Choosing the Right Retail Strategy
Explore the advantages and challenges of modern trade and general trade for brands.
Exploring 5 Key Differences between Logistics and Distribution Management
Learn how Bizom's comprehensive platform empowers businesses to streamline distribution processes.
How Distribution in the Supply Chain Streamlines Management
Learn how Bizom's comprehensive platform empowers businesses to streamline distribution processes.
What is Merchandising and how does it impact sales?
Merchandising is a crucial component of the retail industry, which makes the connect between products and consumers at first sight.
Distributor Management System | Guide
Discover the intricacies of a Distribution Management System (DMS) and explore its robust features in our comprehensive guide.
Bringing the world’s best RTM tech to Indonesia’s FMCG ecosystem
Read how CPG Leadership Meet Indonesia brought together the biggest leaders in Indonesia.
Smart Merchandising: A Comprehensive Guide for Outlet Management
In the fast-paced world of FMCG, retail shelves can become cluttered with an array of products. This is where Smart Merchandizing or Retail Merchandizing comes ...
5 Essential Things You Need to Know about Distributor Management System
A Distributor Management System is a powerful software solution designed to streamline and optimize the activities of retail distributors.
Decoding The Best Digital Transformation Framework For Sales Success
Adopting a well-defined digital transformation framework gives a structured approach to seize market opportunities.
Top 5 methods to enhance multi-channel eCommerce inventory management
Learn about the 5 top ways to improve multi-channel inventory management for your eCommerce business.
Decoding future trends in distribution and supply chain management
Discover the future trends in distribution and supply chain management.
9 Trade Schemes in FMCG That Can Boost Sales 3X
Explore nine highly effective trade schemes in the FMCG sector that can triple sales, revolutionize growth, and capture a larger market share.
