Get inspired and innovate with the latest retail strategies​

The best industry insights for perfecting RTM execution

Bizom Insights:

Get AI Vision For Retail Execution

This AI technology can even fix and stitch broken images….

From Riverbanks to Retail Shelves: Distribution Dynamics

Depending on the terrain (the pulse of the market), it shows how each action for every product should be taken.

Climbing Up The Retail Mountains Solo

To keep your managers in the right line, retail intelligence lights up the entire distribution.

Unlocking Success: How Retail Intelligence Shatters the Average Mindset

No matter how big is your task list, retail intelligence gets you covered to ensure you are always at the peak of your productivity.

Embracing the Retail Accordion

By understanding the journey of the retailer, brands can plan schemes and trade promotions more effectively.

Why Leaders need Resonance before Revenue

An intelligent swing that let’s you prompt each field salesman exactly what to sell when they visit a store.

Make the managerial magic happen

Bizom Manager’s App helps to look into the right set of success metrics and make decisions accordingly.

Ownership Doesn’t Mean Doing It

Ownership Doesn’t Mean Doing It

True ownership doesn’t mean doing it yourself. It means to get it done no matter what it takes.

Mixing Atomism & Holism in Sales

Mixing Atomism & Holism in Sales

When the bleak sales numbers flash on screen during the team meeting, it screams only one thing.

Bend Realities To Win Impossibilities

Bend Realities To Win Impossibilities

To bend reality you gotta be extraordinary, and a visionary.

Enhancing Assortment Planning and Distribution Optimization

Enhancing Assortment Planning and Distribution Optimization

This technology enables sales leaders to optimize retail execution, ensure store compliance, and improve in-store sales and marketing ROI on a large scale.

Only Selling a Brand, not Building it?

Only Selling a Brand, not Building it?

Cows were the first to be branded. Shepherds used to stamp a symbol on their cows to identify them.

Power Up The Business Neurons

Power Up The Business Neurons

There are 86 billion of them living inside you, with the sole purpose of making you live to the fullest.

Finding The Gut Fuel

The decision of when to accelerate and when to brake, determines how the ride goes ahead.

Why Capacities eat Capabilities for breakfast

Why Capacities eat Capabilities for breakfast

There are two things in life, the more of which you do, you can just keep doing more. It’s sleeping and eating.

Boosting Performance with Effective Strategies

Boosting Performance with Effective Strategies

We understand the importance of achieving growth targets and driving success in today’s competitive market.

How Does Right Become Right?

Use an intelligent tool like Trade Promotions Management tool to monitor the effectiveness of your schemes and discounts for each product, how successful which marketing campaigns are and how much ROI are you yielding everyday, in every market and every store.

Can you Optimize Retail Execution by 3x?

Can you Optimize Retail Execution by 3x? Is Superman the alter ego of Clark Kent, or is Clark Kent the alter ego of Superman?

See the Changing Colors in the Sales Depth

With a Tertiary Sales app, you can capture every sales movement at retail fronts.

Charlie, Chaplin & Tertiary Sales

Monitor the beating pulse of every retail shelf and drive enterprise-wide reporting, decision making and forecasting to control the health of your business.

Revolutionize beauty retail by capturing tertiary sales

A Tertiary Sales App can provide the insights and tools needed to streamline sales performance, understand customer behavior, and drive growth.

What makes the Manager move?

Is it done? What’s the progress on that? How did that one go? When will this be closed? Such sentences have become the Bible of the managerial life. And it makes you wonder too, what do managers work for?

Streamline Team Operations

In the fast-moving consumer goods (FMCG) retail industry, automation has become a key tool for improving efficiency and profitability. One of the most important aspects of automation in FMCG retail is the use of Manager’s app.

The Colours of Intelligence

There are actually so many colours that even if each human being on Earth was of a unique colour, there will still be too many humans left to be born, to complete the colour wheel.

Toothpicks of B2B Sales Transformation

If your everyday business glitches were like detritus, do you have toothpicks (tools) to make them gone?

Can Leaving Always Mean Living?

In life, yes! Leaving more – may it be cities, bad habits or toxic relationships, lets more live more. But in business, what does leaving markets and leaving existing products lines behind mean?

Retail Intelligence

You can, like Batman.

The mask, the cape, the super-cool cars and the Batcave, can probably not happen.
But like the prince of Gotham, you too can have real-time visibility into any market, even without lifting your thumb.

From Planning Your Diet To Planning Your Retail

The one question every human thinks every day is what am I gonna eat today and answers differ based on cost, our surroundings, diet, availability, time of the day, mood and so many other things.

Data and the Distribution Maze

You, your team and even the boss – everybody wants data. Yet nobody knows the best way to get it. So the search continues.

From Burning CDs to Burning the Revenue

Stocking our memories or games like Road Rash or Mario, or even creating that perfect music playlist with those timeless classics. CDs truly used to hold an essential part of our youth.

Eliminate The Shelf Snooze

Hitting yourself in the face might work better than hitting that snooze button. Seriously.

How Loss Aversion Causes Sales Disruption

Why did Charlie get to inherit the chocolate factory?
How was Noah able to save the world on an ark?

How to grow instore sales 10X with Smart Merchandising

Consumers always want the right products at the right time to make the right and convenient buying choices. “What is seen, is sold”. Consumers buy things which are value for money and are available. So it’s imperative for brands to ensure availability and visibility in stores.

Building availability for viability

What’s the most constant part of your every day? It’s probably scrolling your smartphone. You might even forget to drink water for hours, but tapping on the mobile and sliding the fingers on the screen has become an inseparable part of daily life.

From 🌍 Earth’s core to the shelves at stores.

Around 2900 km below the ground we breathe on, the Earth is changing. Recent research predicts that the planet’s inner core that’s surrounded by a liquidy outer core, has stopped rotating and is possibly rotating in the opposite direction.

Focus needs foundation, trade needs tracks.

When racehorses run the mile, the one fundamental principle they follow is absolute focus. But what’s the foundation of this focus? Is it the horse or the jockey?

Leverage inefficiencies to boost sales productivity

In every movie, no matter how powerful the villain is, the protagonist always wins the show by leveraging some situational inefficiencies. From The Sound of Music to Spiderman, all movies have the same story.

Caring right, can get the Carry optimized

That chair in your house that’s existing to be your cloth hanger, could be more. It could’ve become what it was meant to be. A chair to sit on. But who cares, right? Convenience really does kill care.

Bizom in 2022

A year of building together – Rewinding 2022

If everyone is moving forward together, then success takes care of itself.

– Henry Ford

A resolution for a revolution

What’s your impact as a leader? Business growth? Team performance? New policies? Well, it runs deeper than that. A leader sets the foundation for how future leaders should be. So if “Simon Says” shout at them when there’s no sales, that’s what future leaders will follow.

Deploy the Hot Stove Rule in Sales

Deploy the Hot Stove Rule in Sales

Well, no. This is not a LinkedIn motivational post from the kitchen. The Hot Stove Rule is a management principle that talks about how employees should be disciplined. According to it, the way of discipline should exactly be the same as when a person touches a hot stove.

Give sales a Patronus touch

No, we aren’t talking about selling in the Wizarding World. (Although, how cool will it be if market visits could start from platform 9 ¾ quarters 😀)

Sell more soundly with traffic lights

Traffic lights, which were introduced by the British, are more in use than the English language. 

A Superpower For The Prime Homemakers

Where’s this? Where’s that? Mothers or wives are bombarded daily with such questions. Because they know it all. They make our homes.

Personalize the tech in your distribution

Personalize the tech in your distribution

The voice recorder on our phones is possibly the least used feature by most of us. But did you know for a salesman who’s talking to 50 people every day, taking orders, and closing deals, it’s actually helping them recollect particulars of each conversation and complete their work effortlessly.

Meta did it. Why can’t you?

Eight billion people in the world today, and two billion are already on WhatsApp. A tool that was started for conversations, is becoming the hub for commerce. Meta has built the WhatsApp shopping experience for India, by bringing the JioMart grocery store on WhatsApp.

Reach your retailers with B2B WhatsApp Engage

Reach your retailers with B2B WhatsApp Engage

Of all the things we need to do daily at work, closing to-do lists have become a constant. May it be a mail or a deal, all we want is to get it off the plate. But in that urge, we usually miss out on asking if we are doing it right.

Pick Up The Fallen Popcorn For Retailers

Bizom B2B WhatsApp Engage takes every business information right into your retailer’s WhatsApp chat box.

When Now Is Not The Right Time

When Now Is Not The Right Time

Bizom’s Sales & Operational Planning (S&OP) tool makes this possible and ensures your team doesn’t just do things, but they do it right.

Unknown > Unable

Our midnight food cravings always bring up the same question – “Will I be ok if I ate at this hour?” But has that ever stopped us? Never!

Eleftheria i thanatos

We talk a lot about how India got its Independence. But have you wondered how India lost independence in the first place?

Take a cue from people who drive you

Take a cue from people who drive you

Step into the life of a driver who works for multiple companies like Uber. We all know how they simultaneously juggle bookings across different platforms in the hope of maximizing their income.

Experience eCommerce’s Network Capital

This simple hack lets owners gain a higher rating without even making any food! And when the deliveryman comes to take the order, he picks up an empty food box from the shop and delivers it to the same place.

Why Throwing Rocks Isn’t Getting You Water

Let’s start with the story we’ve all probably heard before. A thirsty crow smartly got water from the bottom of a pitcher by filling it with rocks.

How Local Shops Win At Indian Retail

We mostly don’t even know the name of the shops or shopkeepers in our locality. But have you noticed that these shops probably have the highest loyalists? If you observe, you would see the same set of people shopping there for ages.

The Price You Pay For Emptiness

If an empty mind is a devil’s workshop, an empty business could be your failure’s hideout.

ONDC Network

Digital India’s New Retail Revolution

How many eCommerce stores have you visited in your life?
90? 900? 
India has over 19000 eCommerce stores.

Beetroot Chips & The Biggest Market Bridge

Some things just exist to make us realize how far we’ve come. Beetroot chips are probably one like that.

Increase FMCG Sales

Hack Your Report Card!

Some of our classmates always knew exactly how much they would get after a maths exam. The ones who would write their answers on the question paper just to match it later.

Why Your Friend’s Parents Matter

Let’s be honest. We never really knew their names, but they dominated our happiness.

Retail Execution Excellence

The Elixir To Execution Excellence

Retail is a team sport. The ideas and performance of each participant matter. 

Change To Win

The secret sauce to higher Route-to-Market (RTM) performance isn’t doing more things that increase your efforts.

Re-thinking Retail For The Metail Economy

Who holds the reins of a business?

Rupturing Reliability Or Driving Desire?

It’s becoming a double-edged sword for retail: omnipresence.

Save Your Products From Turning Into A Jolochip

The air in a Lay’s packet is seeing high competition with the new chip in town.  Yes, Chip. Not a pack of chips. A single 5gm chip sold for ₹199 and more. Claimed to be the spiciest chip, it has already garnered over 15k consumers in India by creating FOMO …

The Etail Reality: A penny earned or a pound lost?

The post-purchase reaction phase has undergone a severe change since eCommerce began. 

How A Sellotape Is Taking Billions To The Drain

Ten years ago, feeling hungry at an odd hour only led to midnight cooking and crazy hunger pangs.

The Intelligence That’s Steering Retail Ahead

Like water, distribution flows downstream with the aim to reach every part of the earth where there is need.

The “Sensemaking” Enabled Sales Approach

While an empty mind is the devil’s workshop, a clogged mind is often Aergia’s (God of Laziness) adobe. 

Accelerating The Sales Wagon With Granular Segmentation – The Omnichannel Advantage

How deep do you dive to get your consumer?


Reduce Digital Pollution In Retail With Omni-IN Tech

How many browsers are open on your computer right now? Multiple.

Omnichannel Retail Software

Managing Omnichannel Retail From Your Phone

You probably know IPL cricket scores better than your product sales numbers at this moment. But Omni-IN retail intelligence makes life more progressive.  An integrated retail solution that manages seamless product distribution across all online and offline channels, and brings you 100% unified sales visibility on every B2B, B2C, and D2C sale.  …

Are Your Products Rolling Like A Football?

In a 90 minute game, the two things that determine the win are how well your team is built and how well they sync.

“Effective Operations Aren’t Strategies” | Bizom CPG Leadership Meet – Mumbai

Anybody who works in retail has surely heard the word “Omnichannel” popping up now and then. “Omnichannel Retail”, “Omnichannel Technologies”, “Trends” and what not.

Being At The Window Of Opportunities: Fast & Flexi Retail

How fast can someone spend 10,000 bucks?
Probably a few minutes, or a few hours, or days. 
Or they can do all three. And all for buying the thing

From Boomers To Zoomers: Binding Product RTMs

The 90s kids who were buying chocolates from the nearby shops, are now ordering chocolates online.

Retail Market Expansion

Can Expansion Become Retail’s Elixir For Stability?

Every minute we breathe, 266 new consumers are coming into this world. That’s nearly 16 thousand new humans in a day and approximately 140 million in a year.

The Frustration The Online Consumer Faces Today

What pushes the average consumer to order groceries online?

The Cornerstone For Building Sustainable FMCD Products

What determines the quality of the quality that products provide?


How NOT TO Make E-Invoicing A Headache For Retail

Congratulations! If your company’s yearly turnover has clocked more than 20 crores since 2017-18, you’ve now officially made it to the club of e-invoicing.

Tom & Jerry Were Never The Same

One of the first things that come to mind about Tom and Jerry, is probably cheese. That tiny bite of cheese that Jerry was always hunting for.

Retail Sales

How to Find the Right Store for Each Product Type

Like every home, every store’s inventory is also different. And these inventories feed the homes of millions of consumers.

Are We the Blind Who Are Leading the Blind?

Information tends to be both liberating and chaotic. A single piece of information can get tangled and reshaped by the time it reaches the final destination.

Retail Technology in Africa

From India to Africa, here’s what FMCG needs to fix!

Consumers aren’t the only ones moving the sales engine, but are merely a part of the downstream trade mix. From distributors to retailers, when a product reaches a consumer, it has been part of three sales cycles – primary, secondary and tertiary. 

Make March Merry With FMCG Marketing Optimization Tool

Light travels faster than sound, which is why data travels faster than words.
Insightful data can reach the eyes of the right decision-maker DAYS before sales teams meet to discuss the performance of the market.

Surviving The Share Of Stomach

The sensational “badam badam” song that’s sprawling the social web and the subconscious of the millions who are humming it, coincidentally reveals the underlying reality of the Indian economy. 

Tapping Into India’s Blueprint For 100 Years Of Retail

Since last Tuesday, when the news hit the streets, most people have been saying the same thing – How Budget 2022 will impact Indian retail. But the more critical question is – How will Indian retail manage to leverage this future-forward Budget?

Supply Chain Hack From Kitchen Racks

How many utensils do you have at home? And how many among them do you use?

Where Are FMCG Consumers Going?

Have you stepped out of your home recently? Where have you been? Is it the supermarket or the super-near retail store?

Connecting The Totem Pole Of FMCG Supply Chain

Have you ever jumped over an edge for a good view? If you have, you’d know that it’s not about ensuring that you cross over. That part’s driven by adrenaline. 

The Best Bet To Tackle The 2022 GST Rules & Empower AfCFTA

The new year is here, but India’s fashion streets are yet to be decked up with the best trends. The reason? Not Covid, but GST.

What Does Ambition Mean To You?

It’s most probably not the same as it meant ten years ago to you. And when you think about it, the meaning of ambition changes with time for every person. 

Can Retailers Directly Go Digital With FMCG Brands?

“FMCG brands have been naughty, causing price disparity”, so says the distributor Santas.

Fighting the struggle to keep pace with the pandemic, a large number of FMCG brands have been selling online to create convenient shopping experiences for their customers.


Can CPG Brands Drive Higher ROI On Trade Promotions?

Where does all the marketing bucks go? Probably on reaching and informing all prospective buyers of lucrative products & offers.

But does that always do the job to earn the revenue?
Somewhat yes and probably no.

Retail Hack For Mastering The FMCG Promotion Mix

At the nexus of every successful product promotion lies many promotional strategies, devised to shower heaps of revenue and masses of consumers for retail brands.

How FMCG Brands Can Save Their Partners’ Time

What’s the one thing most businesses struggle to master? It’s not finding customers, making money or handling people. It’s managing time.

Claiming Control Over Claims To Build Relationships

In a home, it’s not about the money you make. But rather about how you manage money to take care of others living with you.

And building a business is no less than building a home with lasting relationships with your stakeholders, where each member supports and promotes each other’s well-being, and everyone grows the trade together.

Building An Intelligent Claims Management System

To make money in business, you gotta put in money every step of the way. Whether it’s production, manpower or sales and marketing, all require investments to render revenue. And if each cost component is not monitored, the profitability of the business remains unclear. 

Employee Claims Management In The “New Normal”

Claims Management, which primarily tracks the expenses made by on-field employees, is now becoming an essential part of employee management in 2021. Here’s why. 

Don’t Make Retailers Wait In This WhatsApp Age

FMCG customers buying from kiranas have a much shorter patience level than online shoppers when making a purchase. An online surfer will take the time and browse through options on various platforms before getting their desired item at the most lucrative price.

Removing Retail Leakage

If you head out to buy a bag of chips in an Indian city, there’s a high chance you’ll come across at least 5 brands in a 5 minutes radius, all selling the same or alike versions of the packet of chips you desire. 

Still, even with options galore, most consumers know exactly what they want, especially in matters of food. And if they don’t find it around, many are willing to travel the distance to find it where available. 

Hit “Play” for Purpose: Oiling the Sales Engine

How long does a sales rep last in the field? Industry statistics say it’s roughly 18 months. 
Feet on street is not the most fun street. 
Tasked with a list of activities, sales folks follow the law of averages, and go on meeting clients and prospects in order to meet their targets. 

Gamify Retail Distribution for Greater Results

Probably the toughest part about being Spiderman is being consistent with performance and attendance. Waking up every day to save the world at the right time, needs immense perseverance and dedication.

Which is somewhat similar to what FMCG sales folks are doing every day. Waking up and travelling the globe, to bring in the business for FMCG companies and take their products to the customers, helping them live better lives.

Empower Your Salesmen To Sell More Product Lines, Every Single Time!

Sitting in a 4X4 room with hundreds of products, created with multiple variations like size, flavour, a retailer stills know exactly what to give when we ask for it. May it be the new product in a particular packaging that caught our eye yet we can’t remember, or a product we are in search of with no idea how it looks like.   

Smart Shopping for FMCG Retailers

Living in this 24-hour world, we are all spoilt with over 20-25 options for each and every product. May it be toothpaste we use or the ginger-garlic sachets we buy to cook.

And although too many options end up taking too much time to choose, each product is finding its audience and growing its market.

Yet somewhere, every product is failing to bloom in some territory on the globe.

Making FMCG Encash The Festive Feast

30 days of September, and all the way till December, India is officially feeling the festive fever.

Commercial places like malls, pubs, bars and restaurants have opened up in full capacity, all set to cater to the millions of Indian consumers who have been stuck up at home for more than a year.

5 Ways FMCG Benefits by Using Intelligent Auto Replenishment System (ARS) for Distributors

A global confectionery manufacturer achieved an 85% elimination of stock-outs and a 30% increase in productivity by enabling Bizom ARS Every day at the break of dawn, trucks filled with FMCG goods head out from warehouses, distributing products all over the country. And every day, we all survive on those …

How WhatsApp Can Build a Stronger Supply Chain

When 2021 began, a survey asked shoppers if they still wanted to shop at regular stores after experiencing the ease and convenience of doorstep delivery that online shopping brought forth during the pandemic, and the majority said yes.

Buy Now Pay Later for SME Buyers is a ‘Must Have’ for FMCG today

FMCG in India is rebuilding, and things are auguring well for the economy as we approach the festive season. Based on Nielsen data, after taking a hit during the April-June 2020 quarter, the Rs 4.5 trillion a year market has recovered well over our pre-pandemic levels. Data shows, while during …

Enabling “Pay Later” for FMCG Sellers 

The “Pay-Later” market in India is booming with millennials and Gen Zers opting to buy something now and pay later at no added cost, and sometimes with added benefits. This method of experiencing the product without spending a buck upfront gives the opportunity to enjoy the benefits, without having the …

Leveraging Conversational Commerce for FMCG

Today, every consumer is spoilt for choices. Making the cut to enter the consumer’s shopping basket takes a whole lot of effort and a well-executed RTM strategy. Even for a ₹1 toffee a kid wants to buy, there are at least five brands pitching for the spot at any local kirana shop in India.

Now FMCG Sells on Whatsapp

The performance of an FMCG product rests on its reach in the market. The best chocolates, chips and cold drinks that we savour are not just old favourites because they are the best, but because they are always there. There when the consumer is just wandering through the aisles. There when the consumer is looking for options. There when the consumer is making the purchase decision.

Why do All Supermarkets Look Alike?

The Sun is there. Night and day, all the same. Sometimes hidden behind the clouds or shadowed by the pouring rain. But always there, going from East to West. All we gotta do is look up to the light.

Whisky’s lesson for FMCG companies

Hi, I’m Whisky.

For arranging my birthday party (which I hosted at the last minute), I visited some wine shops nearby. As we all know, you can’t just order any random drink online when your close friends are invited. You need to go out and pick the right drinks yourself, because you know your friends!🙃

Answering the Unasked, Awkward Questions of Every Sales Manager

Profitability is questioned and measured at every bend in the business. The sales of the day, the best and worst-performing regions, the market that’s ready for harvest and the market that’s saturated. An ideal manager keeps track of all these critical metrics.

The effect of ILWOO’s coffee date & what Netflix can teach FMCG

Ilwoo is a guy you might never have heard of. But Ilwoo did something that made the world go gaga last year. Jung Il-woo, is a South Korean actor who streamed a video of himself last year, dining in a restaurant in Macau drinking coffee.

This Tech can Solve Your Toughest People Management Issues

The initial investment to create a business is made up of people, capital, and maybe land or technology. But over the years, almost everything depreciates. The time value of money changes over time, and today’s technology loses value to tomorrow’s machines. It’s only the value of people that appreciates over time.

Help Becky find the Biscuits!

Becky hasn’t been able to find her favourite biscuits since the COVID-19 pandemic. She looked for them in several stores futilely.

Sounds familiar?

When should FMCG Brands choose Vitamin D?

Digital Transformation is key to getting Data insights for deeper Retail Penetration.

The digital divide in retail is widening now more than ever. The downpour of the pandemic has resulted in two types of retailers – ones who were forced to shut shop and the ones who recorded growth by choosing digital transformation. Thus the concept of “survival of the fittest” has never been more evident in the context of retail.

Restoring Retail – A Smart Way to Increase Retail Sales as Markets Open

As we reach mid-year, tiptoeing our way while expecting the worst, a new dawn just might set in the context of the Indian CPG market. May 2021 saw sales taking a steep drop by 79% in comparison to pre-COVID-19 levels last year. However, with “unlockdowns” in place, retailers are hopeful of better days ahead.

Advantage CPG Biz: Tap the Liquid Gold of Supply Chain Financing

Rural markets are leading the growth of retail in most developing nations. However, in the second wave of COVID-19, the future seems wary as the spread of the Coronavirus strengthens in tier 2 and 3 cities, reducing the number of mom-and-pop stores.

Will Gen Zers Single-Handedly Grow the Last-Mile Delivery Market by $6 Billion?

A couple of weeks ago, I placed an order on Big Basket. Instead of giving me the delivery time options, it gave me a token to place my order two days later. With no other options during a lockdown, I complied.

Control Your Markets Masterfully with the Right Retail Analytics

They say a lot of changes in a decade. But 2020 brought forth a decade’s change, in just a year. Things we never thought would happen, happened and continue to happen even in this new decade.  Take the example of the following three changes in the retail pulse that you …

3 Capabilities That Are Making Middle East Retailers Massively Successful!

Why are we not surprised? Retailers are rethinking their assortment strategy and stocking fewer SKU units. It will impact brands’ focus SKUs – what to push to retailers and their replenishment cycles. Still, there might be opportunities for brands to up the game of their retailers. The current economic climate …

Top 5 Unbeatable CPG Categories of Ramadan & Making Digital Transformation Easy

Eid Saeed, my dear friends. On this auspicious day, may Allah shower his blessings upon you and your family!  This Ramadan has been tough without meeting our extended families, friends, and community. Still, it has meant that along with us, consumers have been online more this season. Consequently, B2B e-Commerce …

COVID-19 Resource: Find Open & Stocked Pharmacies

It’s becoming increasingly difficult to find medication or pharmacies that are open. To counter that, we’ve created the Find My Chemist app to enable anybody to find pharmacies nearest to them that are open and stocked. You can search for these pharmacies from 500m to 10km from your location. The app’s intent is …

The Higher Call of Caring for Our People

A CEO’s job never ends. It gets harder in times of crisis. In the decade or more of being Bizom’s CEO, I have dealt with my share of crises. Yet, they were all fleeting moments in the long journey of our business. They taught us to be resilient.  Last year …

Can Your Channel Partners Grow Sales with Unsecured Loans?

What blood is to a human body, money is to a business. It keeps it going. But unlike a human, a business is co-dependent on its stakeholders to ensure that the blood of the business keeps flowing. This is especially true in the context of the CPG industry which thrives …

It’s Not a Lockdown if We Don’t Call it One

Bizom’s data shows no fall in the performance of CPG categories. If it does, how can your business cope?

Accelerate Your Rural Market Expansion in Emerging Economies

Accelerate Your Rural Market Expansion in Emerging Economies

Technology enables brands to execute remote retail execution with various tools and, most importantly, by providing access to data and intelligence. CPG brands use mobility solutions and geospatial tech to empower field teams, channel partners and their distribution strategies to expand their market reach.

4 Trends That Will Shape CPG in 2022

The one challenge that’s worrying CPG brands the most is their outlet coverage. The pandemic has dented their outlet universes, and they are unsure of the actual reach.

Is Your Business eRTM Ready?

Last year, the business landscape evolved, and so did the execution models. It became evident that D2C powered by B2B eCommerce Marketplace is the future of CPG in emerging markets.

Fire Up Your Sales With These Summer Trends

Fire Up Your Sales With These Summer Trends

January is the beginning of the last quarter of the financial year for many CPG companies in India. It is also the last chance to bridge target gaps. It’s the quarter that determines promotions, sales incentives and growth for professionals across the industry. Despite the gloom of 2020, Jan-21 opened …

Double Your FMCG Brand Sales in ONE Year With This Roadmap

Double Your FMCG Brand Sales in ONE Year With This Roadmap

A marketplace has become a holy grail for most CPG brands. It promises to cure all brand sales ailments and bestow immortality to brands. No, we aren’t kidding. Today, consumers are fundamentally driving what products they want. In such a scenario, any CPG brand needs to move from push-based to …

Top 10 CPG Market & Tech Insights Stories of February 2021

In February 2021, our audience of CPG leaders, experts and executives couldn’t get enough of our stories on supply chain automation. Some of them had just begun their digitisation journey. They had read and watched our stories on deploying a distributor management system or beat optimisation.  Others who have had successes from …

When CPG Categories & Kiranas Moved Faster Than Ever

When CPG Categories & Kiranas Moved Faster Than Ever

2021 had a bittersweet start. Thankfully, in the CPG world, it began with hope and a lot of momentum according to our monthly Kirana report. In the last quarter of 2020, consumer goods moved faster than ever before. In December 2020, kirana sales grew in double digits MoM despite coming …

RTM Lessons from India’s Insurgent Brands

Brands such as Unibic, Epigamia, 4700 BC, PeeSafe, Ustraa, Soufull, and Wingreens did not exist ten years back, yet have managed to take on large consumer brands and change the competitive landscape. These brands have even outpaced their category growth rates. A quick look at all these brands will tell …

Top 10 CPG Market & Tech Insights Stories of January 2021

2021 started with new hope. Markets showed their enthusiasm for the new COVID-19 vaccines and the new leadership in the US. It seemed as if world trade would recover after the long, depressive 2020. Were we too optimistic? The cynic in us would have probably told that anything would be …

4 Steps to Set Up & Grow a B2B eCommerce Channel

We are always nosing around the digitalisation approaches of CPG’s big baddies and looking for growth trends. The latest report from Economic Times on Unilever’s growth focus gives a bang for our buck (Coz we’ve been talking about it for so long!). The Surf Excel and Dove soap maker will …

6 Steps for a Successful DMS Implementation

Can you deploy your DMS in less than 8 weeks? You can. Here are the milestones and best practices to do it successfully.

Sebamed’s Coup & 5 Must-Haves for Mid-Market CPG Brands

The brouhaha around soaps lately has me wondering if the pH debate is worth it. There is a fatigue with off-the-shelf mass consumption products. Consumers seem to prefer soaps made by niche brands like Sebamed which are cruelty-free and organic. There’s a perception that such products are better because they are made from wholesome materials with fewer chemicals. …

Download B2B eCommerce Marketplace Journey Map

Infographic: The Impact of Automating Your Route-to-Market

Happy New Year! We’d like to maintain it is a happy start. There will always be a storming and ours is to steadily move forward. Like the consumer goods companies that are building B2B eCommerce Marketplaces to digitise their route-to-market journeys and supply chains. Still, it’s often hard to imagine how that …

10 CPG Market & Tech Insights Stories of 2020 to Not Miss

What a year it has been! A year when our friends in CPG went through the toughest disruptions ever.  Like them, we faced tumultuous moments at Bizom. We braved through them, and built our resilience as we helped our customers to build their own resilience and continue growing their businesses.  …

CPG Categories Defy Expectations in Road to Recovery & CPG India Report

Q3 2020 brought more relief and it’s clear that recovery of demand is well underway. However, on digging deeper, we found variances in performance across categories and regions. Here are some emerging trends:  Changing Buying Patterns: There’s a visible change in the buying behaviours of distributors, stockists and retailers. They …

Top 5 RTM Strategies of 2020

We are in the last month of 2020 and is that a collective sigh that we hear? Is 2021 going to be any better? Thankfully, two global developments have brought some cheer, and markets are responding in kind. Thank you, Joe Biden and COVID-19 vaccine. All the optimism almost makes …

8 Category Trends to Drive Away the Economic Blues

The festive season gave us a much-needed sales boost. Yay for that!  So how did the categories perform in the month of October? We looked at the throughput from kirana stores to analyse the trends. Here’s a quick look at it. If you need more information, please look up the …

How is your distribution impacted by new shopping behaviours?

Shopping behaviours across the world have changed. What does it mean for your distribution? Especially since consumers are shopping online more and are connecting directly with brands in greater numbers. Here’s a view of what McKinsey reports has changed in the emerging markets of India, Indonesia and South Africa. How …

5 Reasons to Make B2B eCommerce Your Primary Channel

5 Reasons to Make B2B eCommerce Your Primary Channel

US Presidents will come and go. India will always provoke bipartisan interest in US politics. So we’ll only say let Trump and Biden fight it out! Turning the analytical eye inwards: Is it time for CPG brands to adopt B2B eCommerce Marketplaces as their primary channel? OK, first things first. What is …

India Kirana Report-Sep 2020 & Top CPG Market Research Stories Everyone is Loving

Bizom India Kirana Report – September 2020 Edition Given the challenges consumer businesses have had in the last six months, there are very few things that could thrill us right now. Royal Challengers Bengaluru winning the IPL, maybe! The vaccine, sure! Are Kiranas bouncing back? Most definitely! And that’s precisely …

Is IPL bigger than Diwali for FMCG?

Mangoes in summer. Beverages during IPL. Mithai at Diwali. Ghee and dairy products during Janmashtami and regional festivals. Indian consumers have certain preferences, and it reflects the increased consumption of those food categories. The seasonality for consumption is impacted by sporting events, cultural traditions, festivals and even the weather. But 2020 is the year …

Demand & Transacting Outlets Hit 8-month High of 95%

Revival is the name of the game, and we couldn’t be more excited for our FMCG customers. Demand led by rural has increased, and an uptick in in-house consumption is bringing cheer to brands. Many of these brands are fine-tuning their channels to ensure availability. They are skewing their strategies …

Chocolates vs. Lipstick Index & Building an IPL-like Data Analytics Organisation

In the age of selfies, you’d think cosmetic sales are recession-proof. They were during the recessions of the Dot Com bubble burst, 9/11 and the 2008 banking crisis. In the early 2000s recession, it was Leonard Lauder, the Chairman of the Estee Lauder Board, who famously coined the phrase Lipstick Index to …

5 Wicked Facts About FMCG Categories That Bucked The Trend During Lockdown

5 Wicked Facts About FMCG Categories That Bucked The Trend During Lockdown

3 Predictions About Consumer Spend That Are Rubbish & How To Counter Them

With shrinking wallets, there’s no doubt that the spending capacity of the average person has reduced. Millions of jobs were lost, and a vaccine to end the Coronavirus remains elusive. There’s much to wring our hands over, and there have never been more testing times than now. However, it’s also …

Sales gamification lessons from Dhoni during IPL

Phew! 2020 – How could 7.8 Billion people not see you coming?  If there’s one thing that most of us have been looking forward to in 2020, it’s the IPL. Premier League cricket has always engaged us with the joy of competing, the pride of victory, and most importantly the …

6 IPL route-to-market strategies that can accelerate your sales and marketing efforts

IPL 2020 is around the corner, and not even Coronavirus and Suresh Raina can dampen our enthusiasm. However, we strongly support and recommend social distancing even when cheering madly for your favourite teams.  While working out our TV schedule and afternoons to play hooky at work (kidding), we wondered at …

How did kirana stores perform in July 2020?

How Did Kirana Stores Perform in July 2020?

We always love it when an underdog saves the day. It’s a story that we like to listen to and tell. It’s the same with the kirana stores. They stayed open and served their customers even when the most steady market players floundered. Their resilience and numbers are now a …

D2C, B2B, eComm: Trends on what’s working for consumer brands

Apparently, there’s a fine line between genius and insanity. Makes us wonder if there’s a Russell Crowe’s John Nash in every brand and sales manager. In that, the obsessive seeing of numbers everywhere. If you find yourself thinking that there’s more than a touch of insanity in you these days, …

Driving Growth Through RTM Digitisation

We have been talking a lot about Route to Market digitisation lately. It is a burning issue for CPG brands. We are observing it in the strategic decisions of our customers who have ramped up the digital transformation of their RTM processes. While there is no one approach to winning in markets …

Ditch Nielsen Reports, Act On Real-Time CPG Insights

Kings & Queens In the age of real-time analytics, Nielsen and its ilk are dinosaurs. They once ruled the world with their reports. But have lost relevance with outdated research methodologies and no access to real-time data. Here’s how Nielsen describes its measurement approach on its website: “In order to accurately represent the …

Data Helps 2 Brands Beat the Lockdown with Continuous Product Availability

Godzilla of Availability. Really?  If that’s your question then clearly you are not up to date on monster movies. Godzilla is Earth’s saviour now. Just like consumer brands. For their power play during the pandemic despite the headwinds of political uncertainties across the world. Data played a significant role in …

Is it over for consumer brands & China?

We Built This City A lot has been said and written about the Chinese ban. So let’s put the “ban” in perspective. Over 14% of India’s total imports for FY 2020 (till Feb. 2020) came from China which is the highest share among India’s importing nations. We source over 90% …

Rural Demand Outpaces Urban, HUL & Dabur Concur

There’s someone who is always telling how 40 is the new 20. That someone is almost always an extroverted 60-year-old or a patronising 30-year-old. Both are delusional.  40 is 40 with its warts and all. We are not delusional because we rely on data. Numbers tell the truth. In this …

3 New RTM Strategies

3 New RTM Strategies & 3 Market Trends That All Sales Leaders Should Know

Distributors & stockists, and retailers are moving from fortnightly or monthly replenishment cycles to weekly cycles. This is driven by a range of factors including stock availability and ability to give credit in the market among others.

Bizom Readers Love to Grow Sales; Here is the Data

All For Love We love our visitors. Do you know anybody who says they don’t? Still, you can’t hustle the hustlers. At least, not our visitors.  Our visitors are also constant learners. They seem to want to read all that we have to say about growing sales and the role of …

The Atomic Power of a Pull Supply Chain

Hello, Local is Vocal. It took a lockdown to put the spotlight on local brands like BL Agro (Bail Kolhu oil), Unibic, Fena, Capital Foods, and others. These brands used their nimble supply chains to plug in the gaps left by the Goliaths whose distribution networks collapsed in the times …

Sales Leaders Share Strategies to Deal with a Downturn

Feed the Baby  That’s right. Your sales teams need all the nourishment that they can get now and you can give it to them. Make their jobs easier. Automate some of their banal tasks. Give them easy access to insights. Put them on a path of sales self-actualisation.  If you …

Multi-Touch Distribution to Scale Sales & Unilever’s Digital Purpose

Bella Ciao Ciao Ciao  There’s so much happening in the world today that we can’t help but get a bit emotional. Bella Ciao, a classic Italian protest song that also makes Money Heist characters dance, seems like the perfect song to sing along to; on a loop.   We have been considering …

7 Best Practices To Get Your Retailer To Order Himself

What did one cyclone tell another cyclone? I have my eye on you. Don’t blame us for starting with a joke. We needed that pick-me-up after the dreary news that we have been waking up to this week.  The first thing about best practices to get your retailer to self-order …

How to Increase Outlet Width and Depth on a Budget?

That’s a no-brainer. With retail intelligence. Specifically, Bizom’s Eagle Eye retail intelligence.  The reality of our times is that business targets have become tougher. We are asked to do more with less. Besides, there are only so many times that you can ask for a discount from your vendors (including us) while …

5 Steps to Empower Your RTM Sales Organization in the New Normal

Hello Darkness, my old friend! It’s layoff season again.  Except that this time around, you’re doing the laying off. Our commiserations. These are indeed tough times. At Bizom, we deal with such times with sleepless nights and humour so sharp that it cuts. We’ll prescribe the same for you although …

Local is Already Vocal and Demand is Back

Let’s Get Loud India’s Prime Minister might wax eloquent about making local brands more vocal, but our local brands are already killing it in the market. In fact, in the first two weeks of the lockdown, it was local brands like Unibic, Chings, Jyothy Laboratories Limited (JLL) and Fena that …

Will Chakna Ride the Coattails of AlcoBev’s Stupendous Sales?

It’s Chakna Time IF you’re anything like us, then you would have lapped up the news and memes about alcohol consumption in the last two days. The best meme hands-down has to be about the one with helicopters showering India’s boozards with moongfali (peanuts). As absurd as the memes were, …

Breaking New Ground, One Distribution Myth at a Time

Pie in the Sky? It’s Thursday morning. A bit early for celebrations. Especially for the kind we are proposing. Are you game?  Here’s what you need:  OK, here’s how it goes. Look at your sent emails from 22 March. Tick every item in your list that you thought could NEVER …

Tracking COVID-19’s Impact on Demand in India During the Lockdown

Coronavirus outbreak has forced governments across the world for a lockdown to contain the spread of the virus. In India, at first, the Prime Minister tried to gauge the mood of its people with the Junta Curfew for a day. A 21-day lockdown followed it. Though there was an expectation …

Climb Out of Your Supply Chain Rock-bottom

Press the right buttons! Oh, we are “woke” alright. But the only “broke” we like right now are broke jokes like this one:What happened when the Frog’s car broke down?It got toad. How can we joke about these times, you ask? We can. Ask Lalit Bhise, our big man. He has …

Continuous Distribution Runs on the Bizom Retailer App

Love in the Time of Corona It’s the kind of love that says: kuch karo na! Alright, don’t get your knickers in a twist. We know about the gravity of our situation. We know how hard COVID-19 has hit your brand’s sales.  But did you know that some brands are doing brisk …

A View from a Beverage Brand Manager’s Desk Under Quarantine

Over the past few years, it’s been gratifying to see the consumer trend move away from sugary cola drinks to healthy fruit drink brands like ours.

FMCG brands need to work from home: In the wake of COVID19

So, out of hand sanitizer or groceries at home? Planning to stock on some snacks while you practice social distancing? Easy. You’ll go online and order from Amazon or some other giant. Someone’s gonna deliver it at your doorstep. Problem solved, right? Wrong. What about the majority of India that …

Bizom Advisory to Brands in the Times of COVID-19

Straight talking Are these unprecedented times? Yes, they are. Are our supply chains facing what can only be a war-time strain? Yes, they are. Is our field force down to a quarter? Yes, they are. Probably, less than a quarter. But do we have to despair? My answer is an …

What’s Ahead for India’s FMCG

It’s IPL season soon, and we are excited. Yes, we are one of those optimistic sorts who believe despite every reason not to. We are incorrigible about these things. So when India Inc continues to ring the IPL cash registers, and FMCG enterprises line up to create another season of …

Automation Can Kick-start Growth for Floundering FMCG Brands

Automation, digitisation and advanced analytics are changing the business landscape in India.  While most business sectors are already on the maturity curve in the adoption of digitisation and automation tech, CPG and FMCG in India are the Johnny-come-lately sectors. Part of the reason has been the disbelief that technology can …

Secrets of Actionable Insights For Your Business

Whatever the impact of the downturn has been on your brand, as we pointed out in our last newsletter, there is no better time than now to look into your operational efficiency.

Are You Prepared for a Slowdown?

Seventy-five years ago, Gen. Dwight D. Eisenhower was nervous when he launched the D-Day attack against Nazi Germany during World War II. The weather was so vicious on the day of the invasion that failure was guaranteed. Nevertheless, Eisenhower sent a contingent of 146,000 soldiers, 4,000 ships and 11,000 aeroplanes …

Message from the Pakistan Cricket Team to FMCG India: “Change is hard, but a must”

Change is always disconcerting. Ask the Pakistani cricket team. Inside sources say, after losing the World Cup game to India, the team is on a hard diet now.  Fixing unproductive behaviours is tough. We know exactly how tough after having worked with over 300 customers and 150,000 users.  This is why …

The Next Big Digital Disruption in FMCG Distribution

Unlike Election 2019 exit polls and the totally unsatisfactory finale of Game of Thrones, AI delivers. Yet, consumer brands lag behind in innovating around sales and modernizing supply chain processes.  Why? IT Strategy and marketing leaders from some of the top consumer brands that we work with spoke about the reasons behind …

Bizom Annual Conclave: The Opening Act…

Every year at Bizom, we host an annual gathering for our folks where we try and set priorities for ourselves. This year, after much debate, we decided to set our priorities along with you, our customers. Then we told our folks @ mobisy that this year will be all about focusing on …

Decoding Distribution

Unlocking Potential: Benefits of Digital Transformation

Explore how the many benefits of digital transformation helps businesses amplify market potential and performance productivity.

What is Sales Force Automation Tool

Discover the benefits and features of Sales Force Automation Tools.

Modern Trade vs. General Trade: Choosing the Right Retail Strategy

Explore the advantages and challenges of modern trade and general trade for brands.

Exploring 5 Key Differences between Logistics and Distribution Management

Learn how Bizom’s comprehensive platform empowers businesses to streamline distribution processes.

How Distribution in the Supply Chain Streamlines Management

Learn how Bizom’s comprehensive platform empowers businesses to streamline distribution processes.

What is Merchandising and how does it impact sales

What is Merchandising and how does it impact sales?

Merchandising is a crucial component of the retail industry, which makes the connect between products and consumers at first sight.

What is the Distributor Management System

Distributor Management System | Guide

Discover the intricacies of a Distribution Management System (DMS) and explore its robust features in our comprehensive guide.

Bringing the world’s best RTM tech to Indonesia’s FMCG ecosystem

Read how CPG Leadership Meet Indonesia brought together the biggest leaders in Indonesia.

Smart Merchandising: A Comprehensive Guide for Outlet Management

Smart Merchandising: A Comprehensive Guide for Outlet Management

In the fast-paced world of FMCG, retail shelves can become cluttered with an array of products. This is where Smart Merchandizing or Retail Merchandizing comes into play.

Things You Need to Know about Distributor Management System

5 Essential Things You Need to Know about Distributor Management System

A Distributor Management System is a powerful software solution designed to streamline and optimize the activities of retail distributors.

Digital Transformation Framework For Sales Success

Decoding The Digital Transformation Framework For Sales Success

Adopting a well-defined digital transformation framework gives a structured approach to seize market opportunities.

Top 5 methods to enhance multi-channel ecommerce inventory management

Top 5 methods to enhance multi-channel eCommerce inventory management

Learn about the 5 top ways to improve multi-channel inventory management for your eCommerce business.

Decoding future trends in distribution and supply chain management

Decoding future trends in distribution and supply chain management

Discover the future trends in distribution and supply chain management.

Trade Schemes in FMCG

9 Trade Schemes in FMCG That Can Boost Sales 3X

Explore nine highly effective trade schemes in the FMCG sector that can triple sales, revolutionize growth, and capture a larger market share.

Understanding the Importance of Distribution Network Analysis

Importance of a strong Distribution Network Analysis for Business Success

Learn about distribution network analysis and its importance in retail business.

7 Critical Tools for Trade Promotion Management Success

Explore tools transforming Trade Promotion Management. Enhance the digital suite and elevate your promotional activities.

Unlocking Data-Driven Insights: 7 Essential Analytics Tools for Distribution Management

Explore 7 analytics tools to optimize distribution management. Boost efficiency and unlock data-driven business insights.

Implementing the 5 Key Components of Merchandise Planning

Learn about the 5 Basic Components of Merchandise Planning in Retail to enhance customer experience and sales.

Top 7 B2B Sales Techniques – Distribution 2.0

Discover the top 7 B2B sales techniques for Distribution 2.0 success. Learn how Bizom’s advanced analytics, personalized messaging, and collaborative selling tools can help drive growth.

7 Trending Smart Retail Innovations To Watch Out For In 2023

Learn about the 7 smart retail innovations that are trending in 2023

Unveiling the Potential of FMCG Distribution in Nigeria

With a population of over 200 million and $20 billion economy, FMCG Distribution in Nigeria is a major powerhouse for the country’s growth.

Consumer Behavior Insights: Unlocking the India FMCG Market in 2023

Discover the untapped potential and growth opportunities in the thriving India FMCG market of 2023.

How Sales force Automation Software Enhances Sales and Distribution

Find out how sales force automation (SFA) software boosts distribution efficiency and customer loyalty.

How to rev up your sales engine with optimized RTM strategies – Chai with CPG Leaders: Delhi

A discussion on RTM strategies, Chai with CPG Leaders was held at Delhi, India on the 12th of May 2023. Here are the event highlights.