This technology enables sales leaders to optimize retail execution, ensure store compliance, and improve in-store sales and marketing ROI on a large scale.
Stocking our memories or games like Road Rash or Mario, or even creating that perfect music playlist with those timeless classics. CDs truly used to ...
What’s the most constant part of your every day? It’s probably scrolling your smartphone. You might even forget to drink water for hours, but tapping ...
When racehorses run the mile, the one fundamental principle they follow is absolute focus. But what’s the foundation of this focus? Is it the horse ...
In every movie, no matter how powerful the villain is, the protagonist always wins the show by leveraging some situational inefficiencies. From The Sound of ...
What’s your impact as a leader? Business growth? Team performance? New policies? Well, it runs deeper than that. A leader sets the foundation for how ...
Step into the life of a driver who works for multiple companies like Uber. We all know how they simultaneously juggle bookings across different platforms ...
Managing Omnichannel Retail From Your Phone May 19, 2022 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp ...
Anybody who works in retail has surely heard the word “Omnichannel” popping up now and then. “Omnichannel Retail”, “Omnichannel Technologies”, “Trends” and what not.
Congratulations! If your company’s yearly turnover has clocked more than 20 crores since 2017-18, you’ve now officially made it to the club of e-invoicing. ...
Light travels faster than sound, which is why data travels faster than words. Insightful data can reach the eyes of the right decision-maker DAYS before ...
The sensational “badam badam” song that’s sprawling the social web and the subconscious of the millions who are humming it, coincidentally reveals the underlying reality ...
“FMCG brands have been naughty, causing price disparity”, so says the distributor Santas. Fighting the struggle to keep pace with the pandemic, a large number ...
Where does all the marketing bucks go? Probably on reaching and informing all prospective buyers of lucrative products & offers. But does that always do ...
At the nexus of every successful product promotion lies many promotional strategies, devised to shower heaps of revenue and masses of consumers for retail brands.
Claims Management, which primarily tracks the expenses made by on-field employees, is now becoming an essential part of employee management in 2021. Here’s why.
FMCG customers buying from kiranas have a much shorter patience level than online shoppers when making a purchase. An online surfer will take the time ...
Probably the toughest part about being Spiderman is being consistent with performance and attendance. Waking up every day to save the world at the right ...
Sitting in a 4X4 room with hundreds of products, created with multiple variations like size, flavour, a retailer stills know exactly what to give when ...
30 days of September, and all the way till December, India is officially feeling the festive fever. Commercial places like malls, pubs, bars and restaurants ...
5 Ways FMCG Benefits by Using Intelligent Auto Replenishment System (ARS) for Distributors September 9, 2021 | 01 min read Share: Share on twitter Share on ...
When 2021 began, a survey asked shoppers if they still wanted to shop at regular stores after experiencing the ease and convenience of doorstep delivery ...
Today, every consumer is spoilt for choices. Making the cut to enter the consumer’s shopping basket takes a whole lot of effort and a well-executed ...
Profitability is questioned and measured at every bend in the business. The sales of the day, the best and worst-performing regions, the market that’s ready ...
The initial investment to create a business is made up of people, capital, and maybe land or technology. But over the years, almost everything depreciates. ...
Digital Transformation is key to getting Data insights for deeper Retail Penetration. The digital divide in retail is widening now more than ever. The downpour ...
Control Your Markets Masterfully with the Right Retail Analytics May 27, 2021 | 01 min read Share: Share on twitter Share on linkedin Share on facebook ...
3 Capabilities That Are Making Middle East Retailers Massively Successful! May 20, 2021 | 01 min read Share: Share on twitter Share on linkedin Share on ...
Top 5 Unbeatable CPG Categories of Ramadan & Making Digital Transformation Easy May 12, 2021 | 01 min read Share: Share on twitter Share on linkedin ...
Technology enables brands to execute remote retail execution with various tools and, most importantly, by providing access to data and intelligence. CPG brands use mobility ...
The one challenge that’s worrying CPG brands the most is their outlet coverage. The pandemic has dented their outlet universes, and they are unsure of ...
Last year, the business landscape evolved, and so did the execution models. It became evident that D2C powered by B2B eCommerce Marketplace is the future ...
RTM Lessons from India’s Insurgent Brands February 19, 2021 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp ...
Infographic: The Impact of Automating Your Route-to-Market January 11, 2021 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share on ...
Chocolates vs. Lipstick Index & Building an IPL-like Data Analytics Organisation October 1, 2020 | 01 min read Share: Share on twitter Share on linkedin Share ...
Sales gamification lessons from Dhoni during IPL September 10, 2020 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share on ...
6 IPL route-to-market strategies that can accelerate your sales and marketing efforts September 3, 2020 | 01 min read Share: Share on twitter Share on linkedin ...
Driving Growth Through RTM Digitisation August 13, 2020 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp We ...
Ditch Nielsen Reports, Act On Real-Time CPG Insights August 6, 2020 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share ...
Data Helps 2 Brands Beat the Lockdown with Continuous Product Availability July 30, 2020 | 01 min read Share: Share on twitter Share on linkedin Share ...
Distributors & stockists, and retailers are moving from fortnightly or monthly replenishment cycles to weekly cycles. This is driven by a range of factors including ...
Multi-Touch Distribution to Scale Sales & Unilever’s Digital Purpose June 11, 2020 | 01 min read Share: Share on twitter Share on linkedin Share on facebook ...
Will Chakna Ride the Coattails of AlcoBev’s Stupendous Sales? May 10, 2020 | 01 min read Share: Share on twitter Share on linkedin Share on facebook ...
Continuous Distribution Runs on the Bizom Retailer App April 6, 2020 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share ...
Automation Can Kick-start Growth for Floundering FMCG Brands October 9, 2019 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share ...
The Next Big Digital Disruption in FMCG Distribution March 22, 2023 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share ...
Bizom Annual Conclave: The Opening Act… August 30, 2019 | 01 min read Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp ...
As businesses navigate the ever-evolving landscape of the global market, the role of Route-to-Market (RTM) strategies has become increasingly pivotal in driving sales growth.
As businesses navigate the ever-evolving landscape of the global market, the role of Route-to-Market (RTM) strategies has become increasingly pivotal in driving sales growth.
Purpose is the fuel that ignites progress within people. In business, purpose yields the means to remain competitive, profitable, and aligned with consumer demands.
In the fast-paced world of FMCG, retail shelves can become cluttered with an array of products. This is where Smart Merchandizing or Retail Merchandizing comes ...