Growth Opportunities for FMCG in
East Africa - 2024

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Discover how to grow your sales footprint

East Africa, the second-most populous region in Africa and one of the fastest-growing economies in the world, has shown remarkable potential in the FMCG (Fast Moving Consumer Goods) market. With a population of over 450 million people and a rising middle class, East Africa offers a huge opportunity for FMCG companies to tap into the growing demand for food, beverages, personal care products, and home care products.


Join us for a growth conversation with East Africa’s FMCG leaders to bring forth the current roadblocks towards sustainable growth and the strategies that can help combat them.

Key Takeaways

Get exclusive industry insights from experts
Learn actionable strategies to win the market

Understand the changing market dynamics

Discover the latest technology trends in retail

Hear the success stories of leading brands

Get in-depth knowledge of sales force automation/ distribution technology

Enriching conversations with top sales leaders

Panel of Speakers

With over 10 years of development and IT management experience, Mohamad is the head of IT and a Member of the Operations Committee at Hariss International, a leading manufacturer of biscuits, drinks, and juices in Uganda.

Mohamad Charara

Head -IT
Hariss International

Chief Information Officer (CIO) with over 12 years of experience in FMCG industry. Champion of innovative technology solutions to meet organizational requirements. Expert in aligning technology with strategic goals to maximize profits and lower organizational risk through policy and technical strategies. Natural team leader, mentor, and builder of high-performance teams who thrives in diverse cultures.

Salahuddin strongly believe in use of data to drive business growth, ensuring we have data driven organizations

Salahuddin Sulayman

Vulkan Dynamics

Felisters is an innovative leader in the Food FMCG sector, with over a decade of success. Currently serving as the Director of Sales and Marketing at Farmers Choice Limited, she has propelled multi-million initiatives, steering revenue and market share growth through strategic partnerships and market insights. Felisters, holding an MBA from the University of Nairobi, possesses expertise in Financial Management, Sales Leadership, Brand Strategy, and innovative Product Development. A seasoned executive, she operates in both domestic and export markets across MEA and Asia.

Felisters Gitau Mutugu

Deputy Managing Director, Commercial
Farmer's Choice Limited


Shreya, boasting over two years of experience, serves as the Business Development Lead for Africa at Bizom. With a profound understanding of the intricacies of the African FMCG market, she revels in addressing the challenges confronted by FMCG brands in distribution. Engaging with new individuals and delving into the world of literature through avid book reading stand out as some of her cherished hobbies.

Shreya Jana

Business Development Lead - Africa

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