Capture critical sales opportunities with special order approvals that allow managers to extend credit limits or provide additional discounts when needed. This ensures the sales team can accommodate unique order scenarios while maintaining managerial oversight.
- Whats New?
Customer Obsession Translated to Product Updates
Drive business results with our enhanced and intelligent capabilities
JUMP TO
2026
March
For Sales Efficiency
SFA
Close High-Value Orders Without Restrictions
For Operational Efficiency
SFA
Move Near-Expiry Inventory Faster
Reduce product wastage and improve stock rotation with batch-wise schemes. Brands can now apply promotional offers to specific manufacturing batches, enabling the targeted clearance of ageing or near-expiry products. This ensures better inventory utilisation while protecting margins.
For Operational Efficiency
DMS
Optimise Delivery Planning
Improve logistics efficiency with vehicle capacity controls that align orders with the available vehicle weight and volume. This prevents overloading or underutilisation during dispatch planning, helping distributors optimise transport costs while ensuring smoother deliveries.
For Operational Efficiency
SFA
Ensure accurate taxation and billing
Strengthen GST compliance with validation and auto-population. Distributor’s and outlet’s GST details are automatically validated and filled during creation, reducing manual errors and improving data accuracy across the system.
2025
January
For Operational Efficiency
SFA
DMS
Ensure Better Governance
Automate pricing updates with defined start and end dates to ensure error-free, timely pricing changes. With a robust approval hierarchy, every pricing update is governed for accuracy, enhancing efficiency and maximising profitability during time-sensitive campaigns.
For Sales Efficiency
SFA
Take Control of Stock Dumping
Boost sales reps’ productivity with Bizom’s Suggested Order feature by helping them navigate the order-taking process well. Get recommendations for up-sell and cross-sell opportunities while optimising scheme utilisation. This empowers sales reps to pitch the right products in the right quantities, strengthening brand-retailer relationships and driving impactful sales growth.
For Manpower Efficiency
SFA
Ensure Optimal Outlet Reach
Streamline retail outlet onboarding with real-time validation of outlet images. This eliminates manual checks and prevents duplication. Now, ensure a clean, accurate database for efficient operations.
For Operational Efficiency
DMS
Prevent Counterfeit
Enhance inventory visibility with serialisation to track products throughout the supply chain. This ensures a precise GRN process and prevents unauthorised goods transfers during secondary sales.
2024
December
For Operational Efficiency
SFA
Reduce Asset Downtime
Cut costs and increase efficiency by tracking assets in real-time with QR code scanning. Teams can now follow assets from purchase to deployment, ensuring smooth operations and maximising asset use across the value chain.
For Operational Efficiency
SFA
Enhance Compliance and Payroll Accuracy
Reduces discrepancies in attendance records and ensures precise payroll calculations. Users can now apply for backdated or half-day leaves for any date—past, present, or future. This ensures accurate tracking, reduces manual errors and simplifies handling unexpected or planned absences.
For Operational Efficiency
Retailer App
Optimise Logistics Cost
Enhance delivery efficiency and lower operational costs with our new minimum order quantity (MOQ) feature, ensuring retailers place orders for minimal quantities. This strategic approach reduces the cost to serve, streamlining inventory management and minimising returns for greater profitability.
2024
November
For Sales Efficiency
SFA
Accelerate Retailer Collections
Encourage early payments with discounts and rewards based on payment methods! Managers can now set up digital payment rewards, like discounts or free SKUs, directly on users’ apps. This promotes digital transactions, reduces cash dependency, and minimises payment delays from credit outlets.
For Manpower Efficiency
SFA
Empower Sales Reps’ Efficiency
Maximise productivity with a new draft-saving feature! Sales reps can now save their progress at any outlet and resume right where they left off. This feature eliminates the need for data re-entry, saves time in the field, and ensures a smooth experience as they move between outlets effortlessly.
For Sales Efficiency
SFA
Boost Order Volumes
Never miss out on potential sales opportunities by providing additional credit allowances and discounts to retailers. This can be done by taking necessary approvals from the sales manager to ensure brand-retailer relations are not hampered.
2024
October
For Operational Efficiency
SFA
DMS
Streamlined Order Placement for Separate Business Units
In scenarios where companies operate multiple business units with separate physical warehouses, we now empower distributors to place orders at a business unit or category level. This will restrict distributors from placing orders across different business units, ensuring alignment with the organisational structure. This streamlines the order placement process while maintaining operational efficiency and alignment with brand and warehouse operations.
For Sales Efficiency
SFA
Fasten Invoicing Process
Ensure timely and accurate invoicing by validating GST and fetching outlet details, including registered name, trade name, registration date, GSTIN/UIN status, taxpayer type, and PAN number. This reduces manual errors and enhances data accuracy for new outlets and distributors. Real-time authentication and data capture streamline the process, ensuring precise information and error-free generation of invoice reference numbers (IRN).
2024
September
For Operational Efficiency
DMS
Limiting the Number of Invoices that can be Issued on Credit
Implementing a policy to limit the number of invoices issued (in addition to credit amount) on credit can significantly enhance credit control measures within a business. By setting clear credit limits for each customer and establishing maximum invoice thresholds, organisations can better manage credit exposure and reduce the risk of late or defaulted payments.
For Operational Efficiency
SFA
DMS
Targeted Schemes Design with Exclusion
While uploading the scheme assignment, users can now specify exclusions for certain outlets based on higher outlet properties such as outlet type or category. This feature now enables more targeted promotions, allowing businesses to tailor schemes to specific segments and maximise their effectiveness.
For Operational Efficiency
SFA
Enhanced Product Traceability with Serial Numbers
In industries such as FMCD, where high-ticket products are involved, ensuring accurate tracking of product serial numbers is essential for warranties, consumer loans, and overall product traceability. With our latest feature, users can seamlessly record product serial numbers during tertiary sales transactions within the app and validate them instantly.
For Operational Efficiency
SFA
Unified Parent-Child Outlet Collections
In industries such as FMCD, where high-ticket products are involved, ensuring accurate tracking of product serial numbers is essential for warranties, consumer loans, and overall product traceability. With our latest feature, users can seamlessly record product serial numbers during tertiary sales transactions within the app and validate them instantly.
2024
August
For Operational Efficiency
SFA
Timely Reconciliation of Accounts
Achieve seamless financial accuracy and enhance cash flow management. Swiftly uploading proof of payment for each transaction empowers distributors’ timely and precise account reconciliation, eliminating discrepancies and fortifying financial transparency.
For Sales Efficiency
SFA
Maximise Sales Team Productivity
Enhance your outlet coverage with precision by enabling zonal managers to categorise outlets using advanced pincode search capabilities. This streamlined approach allows for efficient beat assignments to sales reps, significantly reducing travel time.
For Sales Efficiency
SFA
Increase Total Lines Sold
Boost sales by setting targets at sub-category and sub-brand levels. Managers can now upload cumulative targets for these segments, automatically distributing them across all SKUs. This enhancement enables sales managers to analyse team performance in greater detail, driving focused efforts and maximising outcomes.
For Operational Efficiency
Tertiary Sales App
Improve Tertiary Sales Visibility
Control operations and stock management by enabling users to enter serial numbers during sales. This ensures meticulous tracking and management of high-ticket items. Enforcing a limitation on purchasing more than two items per transaction maintains accurate sales records and prevents manipulation. This feature ensures each sale is individually recorded, preserving data integrity and enhancing overall sales visibility.
2024
July
For Operational Efficiency
DMS
Prevent Return for High-Value Items
Minimise return risks when distributor operators place primary orders without the owner’s involvement by implementing OTP verification. Before submitting an order, the distributor operator must enter an OTP sent to the owner’s registered mobile number. This ensures the owner is accountable for orders placed, adding an essential layer of authentication and confirmation.
For Sales Efficiency
SFA
Boost Upselling
Supercharge your trade promotions by empowering sales reps with in-app nudges precisely when orders are placed, prompting them to qualify retailer orders for the next scheme slab. This feature equips sales reps with the knowledge to incentivise retailers to increase their order sizes, showcasing the available discounts. By this sales reps effectively upsell retailers, emphasising the advantages of larger orders.
For Sales Efficiency
SFA
DMS
Reduce Wastage of Unsold SKUs
Optimise your inventory effectively by enabling retailers to unlock specific SKUs at discounted prices. This applies when they meet predefined value or quantity criteria set in promotional schemes. This strategic approach allows trade marketing teams to pair slow-moving or near-expiry products with fast-moving items, reducing waste and maximising profits. It introduces a new level of flexibility and efficiency into retail operations, benefiting both retailers and brands alike.
For Sales Efficiency
SFA
Speed-up Stock Movement
Ensure prompt delivery and maximise van inventory efficiency by allowing sales reps to resell returned saleable products from van sales operations. This improvement enhances operational agility, empowering sales teams to capitalise on every opportunity and drive increased revenue.
2024
June
For Operational Efficiency
DMS
Control False Damage Claims
Companies can now manage their cashflows by limiting distributor’s damage claims’ liability to a percentage of the primary orders each month. This approach ensures that the total damage claims remain within the amount provisioned for damages and sales returns, facilitating better budgeting and financial planning.
For Sales Efficiency
SFA
DMS
Build Strong Retailer Relationships
Boost vendor stickiness by offering additional discounts for exceptional cases or bulk orders to win an edge over the competition. These significant discounts require managerial review and approval to ensure strategic alignment before processing.
For Operational Efficiency
SFA
DMS
Control Sales Returns
Secure orders with a two-factor verification process for non-distributor managers placing primary orders. Distributors can review and modify these orders before acceptance, significantly reducing the risk of rejection or cancellation during dispatch and delivery.
For Manpower Efficiency
SFA
Maintain Outlet Hygiene
Maintain outlet data hygiene with dedicated approval workflows for each field in master data, ensuring rigorous scrutiny for both new and existing outlets. Changes trigger approvals and route them to the relevant teams: credit approvals to finance, category changes to promotions, and more.
This feature enables companies to establish multilevel outlet approvals based on outlet type, specific fields, user roles, or designations. Tailored workflows ensure long-term quality control and precision in data management.
2024
May
For Operational Efficiency
SFA
Optimised Route Planning with Outlet Visit Frequency
In non-FMCG verticles, journey plans often vary, influenced by outlet potential, marketing activities, and new opportunities. Our new feature empowers users to create dynamic journey plans at the outlet level, selecting visit dates and frequencies. Line managers can then approve these plans, ensuring oversight and control over field activities
For Operational Efficiency
SFA
Enhanced Planogram Compliance Evaluation
We’ve refined the planogram compliance assessment to include three levels. Level 1 assesses product availability within the planogram, while Level 2 evaluates product presence in designated rows. At Level 3, compliance is measured by the product’s sequence within rows. This multi-tiered approach provides deeper insights, enabling organisations to enhance merchandiser and planogram performance effectively.
For Operational Efficiency
SFA
Category-wise Image Capture for Accurate Metrics
We’ve refined the planogram compliance assessment to include three levels. Level 1 assesses product availability within the planogram, while Level 2 evaluates product presence in designated rows. At Level 3, compliance is measured by the product’s sequence within rows. This multi-tiered approach provides deeper insights, enabling organisations to enhance merchandiser and planogram performance effectively.
For Operational Efficiency
SFA
DMS
Enhanced Authentication for Primary Orders
For organisations where line managers are responsible for discussing and placing primary orders with distributors. Implementing OTP-based authentication for primary orders placed by line managers ensures distributor validation before order finalisation guaranteeing their consent. This fosters transparency and accountability, promoting collaborative decision-making between line managers and distributors.
