Anushka Anjali

Kirana Pulse October 2025: India Reveals Its Hidden Appetite Nov 20, 2025 | 04 min read Share: October delivered growth, but more importantly, it delivered clues. Subtle shifts in kirana behaviour, regional demand, category mixes and retailer choices revealed where India’s CPG market is truly heading. This week’s newsletter captures those Read more

Nov 13, 2025 | 03 min read Share: At the RI Tour – Mumbai Edition, the air was electric with ideas.Sales and CPG leaders gathered not just to discuss technology, but to decode a deeper question:Are we using AI to simplify our world, or are we layering AI on top of Read more

Predict Before the Panic: The Pragmatic Path to Zero Stockouts? Nov 06, 2025 | 03 min read Share: The CPG Executive’s Real Morning Update It’s 9:30 a.m. Ravi, a Regional Sales Head, is halfway through his third cup of chai when his phone vibrates.  Alert: Stockout in Pune. Within minutes, the Read more

Predictive vs Generative AI: Who wins the Real Intelligence race? Oct 30, 2025 | 03 min read Share: Every few years, a buzzword takes over boardrooms.This time, it’s AI. But under that single umbrella lie two very different species – Predictive AI and Generative AI. One anticipates the future. The other Read more

AI in CPG: From Experiment to Action Oct 23, 2025 | 03 min read Share: Every CPG boardroom hears the same phrase: “We’re experimenting with AI.”Pilots for demand forecasting, trade promotions, or retail analytics are everywhere but most remain isolated. The difference between AI as an experiment and AI in action Read more

The Mindful Festive Household: Celebrations With a New Conscience Oct 16, 2025 | 03 min read Share: Hey guys! It’s me, RIO – here for this week’s insights into India’s retail landscape. For generations, Navratri in India has been defined by brightness, bustle, sharing, and plenty. Traditionally, the season meant kitchens Read more

You Are No Longer The Only Decision Maker. Oct 09, 2025 | 02 min read Share: Hey there, it’s RIO, back again with another week of field wisdom straight from the frontline. Picture this: Your on-ground sales rep is the one firing shots for you in the market every single day. Read more

Here’s what a typical day in a retail business boardroom looks like