Enabling “Pay Later” for FMCG Sellers August 19, 2021 | 01 min read Share: The “Pay-Later” market in India is booming with millennials and Gen Zers opting to buy something now and pay later at no added cost, and sometimes with added benefits. This method of experiencing the product without spending Read more
Today, every consumer is spoilt for choices. Making the cut to enter the consumer’s shopping basket takes a whole lot of effort and a well-executed RTM strategy. Even for a ₹1 toffee a kid wants to buy, there are at least five brands pitching for the spot at any local kirana shop in India.
The performance of an FMCG product rests on its reach in the market. The best chocolates, chips and cold drinks that we savour are not just old favourites because they are the best, but because they are always there. There when the consumer is just wandering through the aisles. There when the consumer is looking for options. There when the consumer is making the purchase decision.
Bizom’s Smart Merchandising solution creates customized retail merchandising strategies using this three-fold approach.
The Sun is there. Night and day, all the same. Sometimes hidden behind the clouds or shadowed by the pouring rain. But always there, going from East to West. All we gotta do is look up to the light.
Hi, I’m Whisky.
For arranging my birthday party (which I hosted at the last minute), I visited some wine shops nearby. As we all know, you can’t just order any random drink online when your close friends are invited. You need to go out and pick the right drinks yourself, because you know your friends!🙃
Profitability is questioned and measured at every bend in the business. The sales of the day, the best and worst-performing regions, the market that’s ready for harvest and the market that’s saturated. An ideal manager keeps track of all these critical metrics.
Bizom Market Expansion helps brands to find the right retailers to maximize sales for the product in its sub-category and its price point.
With the introduction of section 194Q of the Income-tax Act, TDS or Tax Deducted at Source was implemented for the 1st time, on the purchase and sale of goods.
The last year or so has been a blessing in disguise for many consumer goods companies.
