All Posts Retail Intelligence
How Adversity & Technology were Unibic’s Best Friends to Grow to a ₹500 Crore Company
At UNIBIC, we believe that every problem brings a set of opportunities, and only by acting on them can we emerge successfully.
All Posts Decoding Distribution
FMCG distribution is being taken over by them…
Priorities of a generation born in modern India are changing rapidly, leading to high attrition of distributors who are getting increasingly difficult to replace.
All Posts Bizom Insights
5 Reasons to Make B2B eCommerce Your Primary Channel
5 Reasons to Make B2B eCommerce Your Primary Channel November 5, 2020 | 01 min read Share: US Presidents will come and go. India will always provoke bipartisan interest in US politics. So we’ll only say let Trump and Biden fight it out! Turning the analytical eye inwards: Is it time for Read more
All Posts Retail Intelligence
4 Market Opportunities to Win With a B2B eCommerce Marketplace
How brands can capitalise on the market opportunities with a B2B eCommerce Marketplace
All Posts Bizom Insights
India Kirana Report-Sep 2020 & Top CPG Market Research Stories Everyone is Loving
India Kirana Report-Sep 2020 & Top CPG Market Research Stories Everyone is Loving October 29, 2020 | 01 min read Share: Bizom India Kirana Report – September 2020 Edition Given the challenges consumer businesses have had in the last six months, there are very few things that could thrill us right Read more
All Posts Bizom Insights
Is IPL bigger than Diwali for FMCG?
Is IPL bigger than Diwali for FMCG? October 22, 2020 | 01 min read Share: Mangoes in summer. Beverages during IPL. Mithai at Diwali. Ghee and dairy products during Janmashtami and regional festivals. Indian consumers have certain preferences, and it reflects the increased consumption of those food categories. The seasonality for consumption is impacted Read more
All Posts Retail Intelligence
How to Shorten Your Digital Roadmap from 3 Years to 3 Months
If you are in CPG here are three golden rules to keep it simple and give businesses the real business ROI.
All Posts Bizom Insights
Demand & Transacting Outlets Hit 8-month High of 95%
Demand & Transacting Outlets Hit 8-month High of 95% October 15, 2020 | 01 min read Share: Revival is the name of the game, and we couldn’t be more excited for our FMCG customers. Demand led by rural has increased, and an uptick in in-house consumption is bringing cheer to brands. Read more
All Posts Decoding Distribution
JioMart B2B Commerce – A pie in the sky or a game of thrones for consumer goods “ecosystem”?
JioMart as a channel not only disrupts traditional distributors but also caters to the same retailers that the traditional distributors cater to.
All Posts Bizom Insights
Chocolates vs. Lipstick Index & Building an IPL-like Data Analytics Organisation
Chocolates vs. Lipstick Index & Building an IPL-like Data Analytics Organisation October 1, 2020 | 01 min read Share: In the age of selfies, you’d think cosmetic sales are recession-proof. They were during the recessions of the Dot Com bubble burst, 9/11 and the 2008 banking crisis. In the early 2000s Read more