18,000+
Outlets Reached
in 3 months
14 Days
Implementation in
record time
100%
Sales Force
Adherence
Excite Paneca
Our Proud Partners
Industry:
Agrochem & Chemicals
Geography:
Thailand
Revenue:
INR 600 Crore
Journey of an Energy Drink Company in Nigeria towards Distribution Excellence
With a population exceeding 216 million, Nigeria boasts one of Africa’s largest consumer bases, driving demand for various beverage options. The market is dominated by major players like Nigerian Breweries Plc and Coca-Cola, which compete fiercely through innovative marketing and product diversification. Recent trends indicate a shift towards healthier alternatives, with rising interest in low-alcohol and non-alcoholic beverages alongside traditional alcoholic options. The growing middle class and urbanisation are further fueling this expansion. As lifestyle changes continue to shape consumption patterns, the Nigerian beverage market is poised for significant growth, driven by a youthful demographic seeking premium and craft products.
The client has solidified its presence in Nigeria’s rapidly expanding energy drinks market, which is projected to grow significantly. With a market share of approximately 14.46% as of 2022. As Nigeria leads the African market in terms of growth potential, with a projected CAGR of 13.87% from 2024 to 2030. Our client, aiming to capitalise on this opportunity, encountered unique challenges that required strategic solutions.
Challenges :
Lack of Real-time Data & Data Discrepancy
The company was facing significant challenges due to data discrepancies and a lack of real-time data. These issues hindered effective decision-making and limited their ability to respond promptly to market dynamics. To overcome these obstacles, they sought innovative solutions to improve data accuracy and accessibility.
Market Competition
The Nigerian energy drink market became increasingly crowded with various brands, including local and international competitors like Monster and Power Horse. This saturation made it difficult for the company to maintain its market share and differentiate itself effectively.
Distribution Challenges
The company struggled with establishing a robust distribution network across Nigeria, which affected product availability in both urban and rural areas. Limited access to retail points hindered the brand's ability to reach a wider audience.
Operational Efficiency
The company faced challenges in managing sales data and consumer insights effectively. This lack of data-driven decision-making limited their ability to respond quickly to market changes and consumer demands.
Partnership with Bizom
In order to overcome the aforementioned challenges, the company was looking for a suitable digitisation partner. Based on Bizom/s success stories in Africa combined with our unique partner-led approach, led the company to signup Bizom as its partner for the pioneer market of Nigeria
Bizom's solutions that helped address the challenges:
Streamlined Sales Force Automation (SFA)
- Efficient Order Placement & Fulfilment: Empowering 75 salesmen, 10 distributor sales managers, 23 distributor managers, and 3 zone managers.
- Extensive Market Reach: Managing over 18,000 outlets across diverse channels including bars, clubs, and retail stores.
Order Taking Process
User Menu Screen
Outlet List Screen
Outlet Addition Screen
Outlet Info Screen
Outlet Transaction Screen
Attendance to Outlet Call Process
User Attendance Screen
Performance Report
Outlet Start Call
Merchandising Screen
Asset Tracking Screen
Tailored Distribution Management
- Customised Zoning: Distributors organised by zone and city, with each mapped to a specific area containing multiple outlets.
- Flexible Distributor Types: Supporting both Impulse and KD distributors to service various outlet types efficiently.
Streamlined Sales Force Automation (SFA)
DMS Analytics
Rapid Implementation & Support
- Swift Deployment: Through a local partner the SFA was deployed at a record time across all outlets.
- Real-time Problem Solving: On-the-spot resolution of queries during implementation, ensuring minimal disruption.
- No Hidden Costs: All promised features delivered without additional customisations.
Why Choose Bizom for Your Energy Drink Operations?
- The Company First: We understand the energy drink’s unique business challenges and the environment it is operating in.
- Proven Track Record: Successfully powering the company’s distribution network.
- Scalable Solution: Easily adaptable to your specific market needs and expansion plans.
- Expert Local Support: Our partnerships with local partners ensures smooth operations and timely assistance.
- Rapid ROI: Quick implementation means faster time-to-value for your business.
Contact us today to learn how Bizom can transform your beverage company,
just like we did for our client in Nigeria.
In six
months
Olam rapidly increased its overall secondary sales performance by
20%
|
expanding its market reach by
