Introduction

Ramadan is a precious time for FMCG sales in many parts of the world, with more than 1.9 billion Muslims celebrating this festival globally.

The ninth lunar month in the Islamic calendar not just marks the start of Ramadan, but also a worldwide business opportunity for consumer goods brands to enter the basket of 1.9 billion
consumers celebrating a month-long festival, leading to Eid al-Fitr.

But how today’s consumers are celebrating Ramadan has evolved with time. The evolving shopping habits make it vital to get sales insights and intelligence to grow FMCG sales during Ramadan.

Read the top 9 Ramadan Sales Strategies that guarantee FMCG sales growth during Ramadan. Learn the traditional trends in lowering consumption of certain categories, and how to refine assortments and pack sizes to match the market during the month of Ramadan. Discover which Route to Market strategies increase Ramadan sales and how to build a healthier sales ecosystem during the holy month of Ramadan.