In Pandemic 1.0, FMCG sales struggled to get back and took 2-3 quarters to gain the momentum required to push it forward.
However, in this wave (Pandemic 2.0), we see economic activity getting back on its feet within a quarter.
The momentum is there as FMCG sales have rebounded, completely!
Sir Issac Newton had quoted that ‘Everything that goes up must come down’.
Little did he know then that the Indian FMCG sector would someday also prove the reverse to be true.
Yes, that’s what July 2021 has been for the FMCG sector.
Quarter 2 has begun with a bang!