Retailer App Report

Importance of Building and Maintaining a Brand-Retailer Community in Retail

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The retail industry has undergone significant technological advancements in the past decade, making it easier for retailers to manage their business from anywhere at any time. However, there remains a gap in the brand-retailer relationship, with brands only being able to access less than 60% of their outlet universe regularly. In this report, we explore the importance of building and maintaining a brand-retailer community to boost and strengthen the brand-retailer relationship.

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