In the competitive FMCG market, brands must ensure that their products are readily available and visible to consumers in stores.
A well-designed planogram and effective merchandising strategies can enhance the consumer shopping experience and boost sales.
However, ensuring perfect retail execution remains a significant challenge for many brands, with out-of-stock situations and empty shelves leading to lost sales opportunities. In such a scenario, brands need a data-driven approach to merchandising that can help them track in-store activities, monitor stock levels, and identify gaps in execution.
Bizom’s Smart Merchandising solution offers a comprehensive, outcome-driven model to automate retail execution and improve brand merchandising. With customizable data collection forms, real-time customer feedback, and digital collateral deployment, brands can collect competitor intelligence and assess the efficacy of their merchandising in real time.
As the Indian retail market keeps evolving and widening, here’s how RTM technology is helping the industry stand strong. Download report.
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