Nidhi

March 2026 FMCG Pulse reveals shifting Indian consumer behavior amid LPG disruptions and geopolitical tension, highlighting resilience, essentials demand, and kirana-led insights.

Jan 22, 2026 | 04 min read Share: January 16, 2026. Bengaluru. Leaders from across industries gathered to contribute to Vision 2030: Rewriting the CPG Playbook with AI.  As the discussion unfolded, the question surfaced: Why does AI promise so much, yet deliver so little and still not up to scale? 

Burning the Ravan of CPG Oct 02, 2025 | 05 min read Share: Hello, it’s me, RIO again. Every year during Dussehra, we gather to watch the figure of Ravaṇ go up in flames. The crackle of fire and the cheer of the crowd symbolise something bigger than myth; it’s a

Sep 25, 2025 | 04 min read Share: Hey visionaries,  RIO here! I lately realised, life in CPG is chronically boring. It’s a bold statement but in my defence,  think about it: master data cleanup, endless reports, beat identification, MRP updates, duplicate outlet checks… the list never ends. It’s boring, repetitive,

The Confluence of Reforms Fueling FMCG Growth Sep 18, 2025 | 04 min read Share: The FMCG sector has not had the best of times in the past 2-3 years. HUL saw volume growth in the range of 2-4%. Nestle’s growth hasn’t been great either. But this year, we expect things

Will Chips Packets Finally Deliver More Crunch Than Air? Sep 11, 2025 | 07 min read Share: I was scrolling through the morning paper in my usual way, by downloading the e-paper straight into my neural feed. The headline blinked brighter than a neon sale sign: “GST Reset: Council Collapses Four Slabs

The AI Mirage: Escaping the demo trap in Indian business Sep 4, 2025 | 05 min read Share: Let me start with a question that’s probably been nagging you during those late-night strategy sessions: Are we really getting the AI transformation we paid for, or are we just funding expensive experiments?

Product or Category? The Market is Watching! August 28, 2025 | 04 min read Share: Hey Champs, It’s RIO again.  The other day, in  a customer meeting, I heard something that stuck with me: “Hey! We’re not just introducing a product, we’re creating a new category.” That one line made me

RIO’s Journey: What I Learnt from the RI Tour Season 1 August 21, 2025 | 05 min read Share: It’s me, RIO. Over the past few months, I’ve been on the road visiting 7 cities, meeting 300+ thought leaders from sales, IT, and the digital transformation space from the CPG industry.