From Bachat Ki Cream to Bollywood Dream August 7, 2025 | 05 min read Share: For Decades, Yeh Kitne ka hai? was the opening line of every Indian shopper’s when exploring new products. The mass market ruled with affordable shampoos, staple creams and value soaps which were designed for reach and Read more
July 31 2025 | 05 min read Share: Dear Changemakers, Last week, it was raining Real Intelligence in Pune. This leg of the Real Intelligence Tour wasn’t about showcasing AI as a buzzword. It was about cracking open the myth of AI and asking: Is it just FOMO or the start Read more
Kirana Pulse June 2025: Time to Capitalise on Urban Momentum July 24 2025 | 03 min read Share: After six quarters of playing second fiddle to rural markets, urban India just delivered a performance that deserves your attention. In June 2025, urban demand didn’t just recover. It surged past rural growth Read more
With 40 crore pilgrims, a ₹2,000 crore branding opportunity and the ad spending surging by 300%, the Maha Kumbh Mela isn’t just a spiritual phenomenon
With 40 crore pilgrims, a ₹2,000 crore branding opportunity and the ad spending surging by 300%, the Maha Kumbh Mela isn’t just a spiritual phenomenon
India’s consumer packaged goods (CPG) industry stands at a fascinating crossroads, shaped by evolving demographics and shifting consumer preferences.
Consumer demand, especially in urban regions, shows clear signs of waning, a trend underscored by economic indicators and recent earnings reports across the consumer goods sector. This slowdown is raising red flags for India’s economic momentum.
Today brands need to build a team capable of adopting and leveraging the capabilities of tech tools to derive greater success and conquer new territories faster and more easily.
We hope to soon bring you a complete account of this company’s inspiring story of driving business outcomes through automation…
