Feb 05, 2026 | 05 min read Share: In Dhurandhar, the most misunderstood thing about the protagonist is not strength, but intent. He never rushes to replace anyone. He never seeks loud victories. He never tries to occupy the entire frame. He understands his place with clarity and refuses to step
The current market scenario in India presents unique challenges and opportunities for FMCG businesses. Quick commerce is gaining momentum, but it’s primarily concentrated in Tier 1 markets, leading to a decline in traditional Kirana sales.
Rural India accounts for approximately 65% of the country’s population, representing a vast, underserved market.
As the advertising market in India is projected to reach US$14.76 billion in 2024, many FMCG companies are grappling with the challenge of converting brand awareness into actual sales.
