The Higher Call of Caring for Our People April 29, 2021 | 01 min read Share: A CEO’s job never ends. It gets harder in times of crisis. In the decade or more of being Bizom’s CEO, I have dealt with my share of crises. Yet, they were all fleeting moments Read more
Can Your Channel Partners Grow Sales with Unsecured Loans? April 22, 2021 | 01 min read Share: What blood is to a human body, money is to a business. It keeps it going. But unlike a human, a business is co-dependent on its stakeholders to ensure that the blood of the Read more
Bizom’s data shows no fall in the performance of CPG categories. If it does, how can your business cope?
Technology enables brands to execute remote retail execution with various tools and, most importantly, by providing access to data and intelligence. CPG brands use mobility solutions and geospatial tech to empower field teams, channel partners and their distribution strategies to expand their market reach.
The one challenge that’s worrying CPG brands the most is their outlet coverage. The pandemic has dented their outlet universes, and they are unsure of the actual reach.
Last year, the business landscape evolved, and so did the execution models. It became evident that D2C powered by B2B eCommerce Marketplace is the future of CPG in emerging markets.
Fire Up Your Sales With These Summer Trends March 17, 2021 | 01 min read Share: January is the beginning of the last quarter of the financial year for many CPG companies in India. It is also the last chance to bridge target gaps. It’s the quarter that determines promotions, sales incentives
Double Your FMCG Brand Sales in ONE Year With This Roadmap March 12, 2021 | 01 min read Share: A marketplace has become a holy grail for most CPG brands. It promises to cure all brand sales ailments and bestow immortality to brands. No, we aren’t kidding. Today, consumers are fundamentally driving what
Top 10 CPG Market & Tech Insights Stories of February 2021 March 6, 2021 | 01 min read Share: In February 2021, our audience of CPG leaders, experts and executives couldn’t get enough of our stories on supply chain automation. Some of them had just begun their digitisation journey. They had read and
When CPG Categories & Kiranas Moved Faster Than Ever February 26, 2021 | 01 min read Share: 2021 had a bittersweet start. Thankfully, in the CPG world, it began with hope and a lot of momentum according to our monthly Kirana report. In the last quarter of 2020, consumer goods moved faster
