Help Becky find the Biscuits!
Becky hasn’t been able to find her favourite biscuits since the COVID-19 pandemic. She looked for them in several stores futilely.
Sounds familiar?
Becky hasn’t been able to find her favourite biscuits since the COVID-19 pandemic. She looked for them in several stores futilely.
Sounds familiar?
Digital Transformation is key to getting Data insights for deeper Retail Penetration.
The digital divide in retail is widening now more than ever. The downpour of the pandemic has resulted in two types of retailers – ones who were forced to shut shop and the ones who recorded growth by choosing digital transformation. Thus the concept of “survival of the fittest” has never been more evident in the context of retail.
As we reach mid-year, tiptoeing our way while expecting the worst, a new dawn just might set in the context of the Indian CPG market. May 2021 saw sales taking a steep drop by 79% in comparison to pre-COVID-19 levels last year. However, with “unlockdowns” in place, retailers are hopeful of better days ahead.
Rural markets are leading the growth of retail in most developing nations. However, in the second wave of COVID-19, the future seems wary as the spread of the Coronavirus strengthens in tier 2 and 3 cities, reducing the number of mom-and-pop stores.
A couple of weeks ago, I placed an order on Big Basket. Instead of giving me the delivery time options, it gave me a token to place my order two days later. With no other options during a lockdown, I complied.
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