5 Reasons to Make B2B eCommerce Your Primary Channel November 5, 2020 | 01 min read Share: US Presidents will come and go. India will always provoke bipartisan interest in US politics. So we’ll only say let Trump and Biden fight it out! Turning the analytical eye inwards: Is it time for Read more
India Kirana Report-Sep 2020 & Top CPG Market Research Stories Everyone is Loving October 29, 2020 | 01 min read Share: Bizom India Kirana Report – September 2020 Edition Given the challenges consumer businesses have had in the last six months, there are very few things that could thrill us right Read more
Is IPL bigger than Diwali for FMCG? October 22, 2020 | 01 min read Share: Mangoes in summer. Beverages during IPL. Mithai at Diwali. Ghee and dairy products during Janmashtami and regional festivals. Indian consumers have certain preferences, and it reflects the increased consumption of those food categories. The seasonality for consumption is impacted Read more
Demand & Transacting Outlets Hit 8-month High of 95% October 15, 2020 | 01 min read Share: Revival is the name of the game, and we couldn’t be more excited for our FMCG customers. Demand led by rural has increased, and an uptick in in-house consumption is bringing cheer to brands. Read more
Chocolates vs. Lipstick Index & Building an IPL-like Data Analytics Organisation October 1, 2020 | 01 min read Share: In the age of selfies, you’d think cosmetic sales are recession-proof. They were during the recessions of the Dot Com bubble burst, 9/11 and the 2008 banking crisis. In the early 2000s Read more
5 Wicked Facts About FMCG Categories That Bucked The Trend During Lockdown
3 Predictions About Consumer Spend That Are Rubbish & How To Counter Them September 17, 2020 | 01 min read Share: With shrinking wallets, there’s no doubt that the spending capacity of the average person has reduced. Millions of jobs were lost, and a vaccine to end the Coronavirus remains elusive. Read more
Sales gamification lessons from Dhoni during IPL September 10, 2020 | 01 min read Share: Phew! 2020 – How could 7.8 Billion people not see you coming? If there’s one thing that most of us have been looking forward to in 2020, it’s the IPL. Premier League cricket has always engaged Read more
6 IPL route-to-market strategies that can accelerate your sales and marketing efforts September 3, 2020 | 01 min read Share: IPL 2020 is around the corner, and not even Coronavirus and Suresh Raina can dampen our enthusiasm. However, we strongly support and recommend social distancing even when cheering madly for your Read more
How Did Kirana Stores Perform in July 2020? August 27, 2020 | 01 min read Share: We always love it when an underdog saves the day. It’s a story that we like to listen to and tell. It’s the same with the kirana stores. They stayed open and served their customers Read more
