Kirana Pulse February 2026 is out!!!

Is IPL bigger than Diwali for FMCG?

Is IPL bigger than Diwali for FMCG? October 22, 2020 | 01 min read Share: Mangoes in summer. Beverages during IPL. Mithai at Diwali. Ghee and dairy products during Janmashtami and regional festivals. Indian consumers have certain preferences, and it reflects the increased consumption of those food categories. The seasonality for consumption is impacted Read more

By Mehak Jaggi, ago