Bizom Insights

Multi-Touch Distribution to Scale Sales & Unilever’s Digital Purpose June 11, 2020 | 01 min read Share: Bella Ciao Ciao Ciao  There’s so much happening in the world today that we can’t help but get a bit emotional. Bella Ciao, a classic Italian protest song that also makes Money Heist characters dance, seems Read more

7 Best Practices To Get Your Retailer To Order Himself June 5, 2020 | 01 min read Share: What did one cyclone tell another cyclone? I have my eye on you. Don’t blame us for starting with a joke. We needed that pick-me-up after the dreary news that we have been Read more

How to Increase Outlet Width and Depth on a Budget? May 28, 2020 | 01 min read Share: That’s a no-brainer. With retail intelligence. Specifically, Bizom’s Eagle Eye retail intelligence.  The reality of our times is that business targets have become tougher. We are asked to do more with less. Besides, there are Read more

5 Steps to Empower Your RTM Sales Organization in the New Normal May 21, 2020 | 01 min read Share: Hello Darkness, my old friend! It’s layoff season again.  Except that this time around, you’re doing the laying off. Our commiserations. These are indeed tough times. At Bizom, we deal with Read more

Local is Already Vocal and Demand is Back May 13, 2020 | 01 min read Share: Let’s Get Loud India’s Prime Minister might wax eloquent about making local brands more vocal, but our local brands are already killing it in the market. In fact, in the first two weeks of the Read more

Will Chakna Ride the Coattails of AlcoBev’s Stupendous Sales? May 10, 2020 | 01 min read Share: It’s Chakna Time IF you’re anything like us, then you would have lapped up the news and memes about alcohol consumption in the last two days. The best meme hands-down has to be about Read more

Breaking New Ground, One Distribution Myth at a Time April 30, 2020 | 01 min read Share: Pie in the Sky? It’s Thursday morning. A bit early for celebrations. Especially for the kind we are proposing. Are you game?  Here’s what you need:  A list of things that you thought you Read more

Tracking COVID-19’s Impact on Demand in India During the Lockdown April 29, 2020 | 01 min read Share: Coronavirus outbreak has forced governments across the world for a lockdown to contain the spread of the virus. In India, at first, the Prime Minister tried to gauge the mood of its people Read more

Climb Out of Your Supply Chain Rock-bottom April 23, 2020 | 01 min read Share: Press the right buttons! Oh, we are “woke” alright. But the only “broke” we like right now are broke jokes like this one:What happened when the Frog’s car broke down?It got toad. How can we joke Read more