All Posts Decoding Distribution
Basics of Retail Execution and How to Get It Right Every Time
For people from the FMCG industry, ‘retail execution’ is akin to breathing. But what exactly is FMCG Retail Execution?
All Posts Bizom Insights
Double Your FMCG Brand Sales in ONE Year With This Roadmap
Double Your FMCG Brand Sales in ONE Year With This Roadmap March 12, 2021 | 01 min read Share: A marketplace has become a holy grail for most CPG brands. It promises to cure all brand sales ailments and bestow immortality to brands. No, we aren’t kidding. Today, consumers are fundamentally driving what Read more
All Posts Retail Intelligence
Boost Sales with Data-driven Approach to Merchandising at the Shelf
To gain excellence in retail execution, CPG brands are beginning to invest substantive resources in the organization.
All Posts Bizom Insights
Top 10 CPG Market & Tech Insights Stories of February 2021
Top 10 CPG Market & Tech Insights Stories of February 2021 March 6, 2021 | 01 min read Share: In February 2021, our audience of CPG leaders, experts and executives couldn’t get enough of our stories on supply chain automation. Some of them had just begun their digitisation journey. They had read and Read more
All Posts Decoding Distribution
Addressing the Challenges of Competing in a Data-driven World
Data and analytics are revolutionizing the CPG industry, and the impact will be deeper with increased adoption.
All Posts Bizom Insights
When CPG Categories & Kiranas Moved Faster Than Ever
When CPG Categories & Kiranas Moved Faster Than Ever February 26, 2021 | 01 min read Share: 2021 had a bittersweet start. Thankfully, in the CPG world, it began with hope and a lot of momentum according to our monthly Kirana report. In the last quarter of 2020, consumer goods moved faster Read more
All Posts Decoding Distribution
Omnichannel to Deliver a Seamless Experience for Your Customers
Bizom’s integrated platform can help brands optimize their RTM strategies for omnichannel commerce.
All Posts Bizom Insights
RTM Lessons from India’s Insurgent Brands
RTM Lessons from India’s Insurgent Brands February 19, 2021 | 01 min read Share: Brands such as Unibic, Epigamia, 4700 BC, PeeSafe, Ustraa, Soufull, and Wingreens did not exist ten years back, yet have managed to take on large consumer brands and change the competitive landscape. These brands have even outpaced their category growth rates. Read more
All Posts Decoding Distribution
4 Supply Chain Questions to Ask in 2021
Brands that have successfully transformed their supply chain address four key challenges.
All Posts Bizom Insights
Top 10 CPG Market & Tech Insights Stories of January 2021
Top 10 CPG Market & Tech Insights Stories of January 2021 February 13, 2021 | 01 min read Share: 2021 started with new hope. Markets showed their enthusiasm for the new COVID-19 vaccines and the new leadership in the US. It seemed as if world trade would recover after the long, Read more