by Rituparna Nath
November 22 2023 | 02 min read
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How does the world’s biggest distribution chain keep Earth a safer place?
So safe, that no matter where you are, if you do something wrong, you can’t fight the fear that they’ll catch your crime.
A network so vast that every channel partner always get the right information from the right location.
So well built, that communication rides faster than speeding cars. So hawkeyed that they can take a worthless piece of information like a food receipt and transform it into key insight.
Yes, it’s the police. The ones who serve law and order to 8.1 billion consumers everyday.
They aren’t superhumans. Just the lucky participants of a network that has successfully closed the ETCD gaps in their distribution system.
Extraction. Transformation. Communication. Decision.
But, can retail do the same?
How impossible is it to capture every single consumer interaction in the market or track the safety of every product in your command?
Will it always take eons to transform the market data into actionable insights or can it be done in real-time?
And can those market insights be shared with the entire channel simultaneously to make business prosperous? Can the salesman be alerted when retail shelves in a store are in danger? Can distributors also be immediately informed to send help?
How can all the data extracted from the market be transformed into insights and communicated to the channel members in such a way that they can take the right decision at the right moment?
So that, when a company salesman steps into a store he knows exactly what crime has been committed and how it needs to be fixed. And distributors always get a red alert when the market needs to be rescued?
It’s possible, but only when you have the right tech that can empower your ordinary network with extraordinary abilities. Just like the police do it.
Technology that will build discipline and harmony in the chaotic world of consumers and competitors, empowering you – The Chief, to be able to hold your head high and say, “Yea! I’m keeping my products safe and making sure my channel partners are always ready to take on any disruption, head on.”
The reality is, such tech is not just beneficial today but rather crucial for market survival. Ask your competitors who are steering ahead in the game. So come level the playing field with retail intelligence.
Drop a mail at marketing@mobisy.com or tap on the link below to explore how to build your extraordinary taskforce.
