D2C, B2B, eComm: Trends on what’s working for consumer brands August 20, 2020 | 01 min read Share: Apparently, there’s a fine line between genius and insanity. Makes us wonder if there’s a Russell Crowe’s John Nash in every brand and sales manager. In that, the obsessive seeing of numbers everywhere. Read more
Driving Growth Through RTM Digitisation August 13, 2020 | 01 min read Share: We have been talking a lot about Route to Market digitisation lately. It is a burning issue for CPG brands. We are observing it in the strategic decisions of our customers who have ramped up the digital transformation of their Read more
Ditch Nielsen Reports, Act On Real-Time CPG Insights August 6, 2020 | 01 min read Share: Kings & Queens In the age of real-time analytics, Nielsen and its ilk are dinosaurs. They once ruled the world with their reports. But have lost relevance with outdated research methodologies and no access to real-time data. Read more
Data Helps 2 Brands Beat the Lockdown with Continuous Product Availability July 30, 2020 | 01 min read Share: Godzilla of Availability. Really? If that’s your question then clearly you are not up to date on monster movies. Godzilla is Earth’s saviour now. Just like consumer brands. For their power play Read more
Is it over for consumer brands & China? July 23, 2020 | 01 min read Share: We Built This City A lot has been said and written about the Chinese ban. So let’s put the “ban” in perspective. Over 14% of India’s total imports for FY 2020 (till Feb. 2020) came Read more
Rural Demand Outpaces Urban, HUL & Dabur Concur July 17, 2020 | 01 min read Share: There’s someone who is always telling how 40 is the new 20. That someone is almost always an extroverted 60-year-old or a patronising 30-year-old. Both are delusional. 40 is 40 with its warts and all. Read more
Distributors & stockists, and retailers are moving from fortnightly or monthly replenishment cycles to weekly cycles. This is driven by a range of factors including stock availability and ability to give credit in the market among others.
Bizom Readers Love to Grow Sales; Here is the Data July 2, 2020 | 01 min read Share: All For Love We love our visitors. Do you know anybody who says they don’t? Still, you can’t hustle the hustlers. At least, not our visitors. Our visitors are also constant learners. They seem Read more
The Atomic Power of a Pull Supply Chain June 25, 2020 | 01 min read Share: Hello, Local is Vocal. It took a lockdown to put the spotlight on local brands like BL Agro (Bail Kolhu oil), Unibic, Fena, Capital Foods, and others. These brands used their nimble supply chains to Read more
Sales Leaders Share Strategies to Deal with a Downturn June 18, 2020 | 01 min read Share: Feed the Baby That’s right. Your sales teams need all the nourishment that they can get now and you can give it to them. Make their jobs easier. Automate some of their banal tasks. Read more
